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HELLA PAGID Launches Semi-Metallic Brake Pad Line
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By Counterman
Valvoline announced the launch of its new passenger car motor oil formulas for both the U.S. and Canada. The company said these formulas surpass the updated International Lubricant Standardization and Approval Committee (ILSAC) GF-7 standards, which formally went into effect on March 31.
Valvoline added that its current ILSAC GF-6 certified synthetic
link hidden, please login to view motor oils already meet all requirements of the new ILSAC GF-7 specification. The company said its engine lab in Ashland, Ky. allows Valvoline to perform critical engine sequence tests that help define industrywide performance requirements every five to seven years. “These days, everything seems to move just a little bit faster, and our engines have to work even harder to keep up with the pace of our busy lives,” said Dr. Michael Warholic, senior global technology director at Valvoline Global Operations. “By helping car owners maintain their vehicles’ performance and longevity, Valvoline’s dedication to the development of the ILSAC GF-7 standards is protecting engines not just for today, but for the needs of tomorrow as well, delivering improved performance levels in almost every area.”
link hidden, please login to view said its ILSAC GF-7 full synthetic technology was tested in a single engine for over 500,000 miles across three years without the need to replace any critical component, while significantly reducing sludge and deposits compared to an ILSAC GF-6 quality oil. The ILSAC GF-7 specification continues the A and B designations started with the ILSAC GF-6 upgrade in 2020. The ILSAC GF-7A designation applies to all SAE 0W-20 viscosity grades and heavier. ILSAC GF-7A is backward compatible with all previous GF-6A, GF-5 and older ILSAC specifications. The ILSAC GF-7B designation applies to SAE 0W-16 viscosity grade oils and is backward compatible to ILSAC GF-6B only.
As ILSAC GF-6 designated motor oils are phased out of distribution channels after the March 31, 2025, GF-7 launch, Valvoline said its new motor oils meeting the ILSAC GF-7A standard will include the “Starburst” API mark on all bottles, while ILSAC GF-7B-compliant oils will have the API “Shield.” Oils meeting API SP will feature an updated API “Donut” with SP designation.
“Advances in engine oil performance wouldn’t be possible without the dedication, expertise and leadership of our Valvoline engineers and scientists, who work tirelessly to help define and shape the industry standards, continually raising the bar to benefit us all,” said Warholic.
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By Counterman
PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage.
The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others.
“At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!”
For more information, call 1-770-238-1611, visit
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
German lighting specialist
link hidden, please login to view announced it has partnered with Brian Deegan in an agreement that will run into 2026. Deegan has equipped his 2025 Can-Am Maverick R side-by-side with a number of the latest HELLA LED lighting technology to help him both see and be seen, the company said. “A new addition this year – and a brand I’m stoked to be with because it has so much heritage and has been around for over 125 years – is
link hidden, please login to view lights,” said Deegan, when he introduced the Maverick R to his fans. “They’re big in rally, too, which is cool for me!” “When a legend like Brian Deegan chooses HELLA lighting, it’s a big deal,” said Rob Tinson, vice president of sales and marketing for
link hidden, please login to view. “He knows performance, reliability and visibility win races, and we’re proud to provide the lighting technology that’ll keep him at the front of the pack!” Built for King of the Hammers and competing in other events, the Maverick is fully equipped for desert racing. The team added a full-length HELLA Black Magic 40” single row LED lightbar above the front roll bar, providing powerful illumination. Additionally, 3.2” HELLA Black Magic LED Cube lights were added to the front winch bar to spotlight obstacles and hazards.
HELLA explained it joined an impressive motorsports roll call on the Deegan Maverick R, which also included Bilstein shocks, Evo tune, Obor RocScraper tires, Method Beadlock wheels and PRP seats, giving Brian the best chance of finishing the race and reaching the podium.
In qualifying for the 2025 Can-Am UTV Hammers Championship, #38 qualified 24th of 100 drivers, which equated to third in the 4900 Pro Stock Turbo UTV class. In the race, a technical issue resulted in a DNF, although Deegan was classified 49th, HELLA said.
In addition to his Can-Am Maverick R racer, HELLA also provides lighting for Brian’s personal Ford Raptor R and the water truck he uses to take care of his beautiful dirt track compound where the family
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
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