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HELLA PAGID Launches Semi-Metallic Brake Pad Line
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
German lighting specialist
link hidden, please login to view announced it has partnered with Brian Deegan in an agreement that will run into 2026. Deegan has equipped his 2025 Can-Am Maverick R side-by-side with a number of the latest HELLA LED lighting technology to help him both see and be seen, the company said. “A new addition this year – and a brand I’m stoked to be with because it has so much heritage and has been around for over 125 years – is
link hidden, please login to view lights,” said Deegan, when he introduced the Maverick R to his fans. “They’re big in rally, too, which is cool for me!” “When a legend like Brian Deegan chooses HELLA lighting, it’s a big deal,” said Rob Tinson, vice president of sales and marketing for
link hidden, please login to view. “He knows performance, reliability and visibility win races, and we’re proud to provide the lighting technology that’ll keep him at the front of the pack!” Built for King of the Hammers and competing in other events, the Maverick is fully equipped for desert racing. The team added a full-length HELLA Black Magic 40” single row LED lightbar above the front roll bar, providing powerful illumination. Additionally, 3.2” HELLA Black Magic LED Cube lights were added to the front winch bar to spotlight obstacles and hazards.
HELLA explained it joined an impressive motorsports roll call on the Deegan Maverick R, which also included Bilstein shocks, Evo tune, Obor RocScraper tires, Method Beadlock wheels and PRP seats, giving Brian the best chance of finishing the race and reaching the podium.
In qualifying for the 2025 Can-Am UTV Hammers Championship, #38 qualified 24th of 100 drivers, which equated to third in the 4900 Pro Stock Turbo UTV class. In the race, a technical issue resulted in a DNF, although Deegan was classified 49th, HELLA said.
In addition to his Can-Am Maverick R racer, HELLA also provides lighting for Brian’s personal Ford Raptor R and the water truck he uses to take care of his beautiful dirt track compound where the family
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By Counterman
PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to
link hidden, please login to view. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at
link hidden, please login to view. For more information, call 1-770-238-1611, visit
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By Counterman
Clore Automotive introduced its new PRO-LOGIX Model PL6850, 12/24 Volt 120A Flashing Power
Supply and 120/60/40/10A Battery Charger. The company said the PL6850 is designed to provide stable power—on demand, up to 120 amps, to a vehicle electrical system to support module reprogramming, ADAS recalibration, electronic repairs and diagnostic tasks. It also provides full service 12/24V battery charging capability from 10 to 120 amps, to service everything from small vehicle batteries to Group 31 multi-battery packs, Clore said.
In power supply mode, the PRO-LOGIX PL6850 provides power to maintain vehicle electrical system
voltage at a preset level, increasing its output in response to system load increases to maintain a stable
power environment for successful reprogramming. It features a voltage output range of 13.1-14.9V (12V)
or 26.1-29.8V (24V), adjustable in 0.1V increments, allowing the operator to dial the output in exactly as
specified by the supplier of the vehicle under service. According to Clore, it features fast load responsiveness for ultra-quick recovery from system demand increases. It also delivers its massive power with minimal voltage ripple (<100mV), providing a clean flow of power to the vehicle without risk of programming interference.
link hidden, please login to view added that in charging mode, the PL6850 utilizes advanced microprocessor-controlled logic to optimally charge each battery or battery pack serviced. It features the ability to properly charge a wide variety of battery types, including Conventional, AGM, Spiral Wound, Start-Stop, Deep Cycle and Marine lead acid batteries, plus LiFEPO4 Lithium Batteries – enabling beneficial service of virtually any battery type installed in a vehicle. It adapts its charging approach based on the needs of each battery or battery pack it services, including activating a soft start mode on deeply discharged batteries and a battery repair mode on older/distressed batteries. It is also effective on totally dead (0.0V) batteries with its forced start mode, the company said. Clore explained the PL6850 features detachable and field-replaceable input cable and output leads. The #2 AWG output leads are 13’ long, enabling easy access to vehicle batteries/packs under any condition. The unit includes a handle for easy transport around a shop or in and out of a mobile service vehicle.
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By Counterman
Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries.
“This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at
link hidden, please login to view. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.”
link hidden, please login to view said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase.
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