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By Counterman
Sue Godschalk has been named Chief Executive Officer of
link hidden, please login to view. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. During her 39-year career at
link hidden, please login to view, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed. “Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.”
The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America.
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By Counterman
link hidden, please login to view is encouraging people to vote for a winner for the World Of Outlaws Federated Car Care Work Zone Teamwork Counts award. The winning team receives $5,000, which will be presented at the World of Outlaws championship banquet. By voting, fans have a chance to win two VIP tickets to the 2025
link hidden, please login to view DIRTcar Nationals at the Volusia Speedway Park on Saturday, Feb. 8, including access to the Federated Auto Parts suite. Other prizes include four $50 Visa gift cards. You may vote once per day. Click
link hidden, please login to view for more information on how to vote.
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By Counterman
link hidden, please login to viewannounced the return of its “Fuel Your Summer Fun” contest, which can be found on both the link hidden, please login to view and link hidden, please login to view Facebook pages. “Every summer, we try to provide a little fun for our Facebook friends with a chance to win in our Federated ‘Fuel Your Summer Fun’ contest,” said Phil Moore, senior vice president, Federated Auto Parts. “We will announce four lucky winners of a $50 gift card on the last two Fridays in July and the first two Fridays in August. Plus, one grand prize winner of a $500 gift card will be announced on Aug. 16.”
To enter, visit
link hidden, please login to viewon Facebook, click on the special Fuel Your Summer Fun contest link and complete the entry form. Each Friday through Aug. 9, Federated will announce four randomly selected winners of a $50 gift card on its Federated Auto Parts and Federated Car Care Facebook platforms. On Friday, Aug. 16, one grand-prize winner of a $500 gift card will be announced. The post
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By Counterman
HELLA has introduced the all-new
link hidden, please login to view now available exclusively to the US and Canadian markets. Designed to meet the toughest demands of the most challenging off-road conditions, the HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience. HELLA BLADE’s innovative LED position light produces an intense 8,500 lumens driven by six powerful, 6000k LED modules ensuring exceptional visibility and off-road performance. The unique design and versatility of the LED position light, equipped with white and amber option modes and razor-sharp contours, elevates the HELLA BLADE Series to a whole, new level above the competition.
Key Features and Benefits:
High-quality, robust construction: featuring an aluminum housing and robust, fiberglass fastening brackets to ensure durability and reliability after install. Multi-voltage compatibility: 12 V and 24 V makes the HELLA BLADE suitable for a wide range of vehicles. Electromagnetic compatibility (ECE R10 EMC): Ensures seamless integration and operation. Flexible installation options: The 19.6-inch-long cable facilitates easy mounting on various vehicle locations, including bodywork, roof, roof bars, radiator grille, or bumper. HELLA BLADE Stone Shield Caps: designed specifically for use with HELLA BLADE 6” driving lamps, emit a translucent light pattern highlighting the HELLA logo, adding a touch of elegance to your vehicle. Winner of the AAPEX New Product Showcase 2023: Reaffirming HELLA’s status as a legendary innovator in automotive lighting and design. Learn more about the
link hidden, please login to viewor other products available from link hidden, please login to view. The post
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By Counterman
Applications are being accepted for the Federated Car Care Scholarship program.
Interested students should complete and submit their applications at
link hidden, please login to view by March 31. The Federated Car Care scholarships are funded by Fisher Auto Parts in memory of Art Fisher, founder of Federated Auto Parts and the Federated Car Care program. Qualified candidates should specify “Federated” on their application when applying online.
Administered by the University of the Aftermarket Foundation (
link hidden, please login to view), the scholarships will be awarded to employees and children of active Federated Car Care Center members attending a two- or four-year accredited college, an ASE/NATEF-certified post-secondary automotive, heavy-duty or collision technician training program or any licensed and accredited vocational school. Students graduating from high school in 2024 and heading to any of these post-secondary programs also are eligible. “It is a privilege for us to once again provide scholarship opportunities to the children and employees of Car Care members, assisting them in furthering their education,” said Bo Fisher, chairman and CEO of Fisher Auto Parts. “The University of the Aftermarket Foundation’s AutomotiveScholarships.com website streamlines the application process. We urge all interested candidates to submit their applications by March 31 and look forward to awarding Federated Car Care scholarships to another group of deserving young men and women for the 2024-25 academic year.”
Federated is one of more than 30 other organizations awarding scholarships on
link hidden, please login to view. As an added benefit for students who apply at this site, each completed application will be considered by every scholarship where the candidate meets the qualifications. The post
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