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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
Lucas Oil has announced the latest addition to its vehicle performance product lineup: Lucas Emissions Clear. The company said this fuel and exhaust system cleaner addresses the need for effective solutions to reduce vehicle emissions and improve catalytic converter performance, helping vehicle owners meet strict emissions regulations.
In a news release announcing the product, the company explained that Lucas Emissions Clear Fuel and Exhaust System Cleaner targets the entire fuel delivery system, removing harmful deposits that contribute to excessive exhaust emissions. By reducing particulate matter before it reaches the catalytic converter, the product helps extend its lifespan, optimizes combustion and improves emissions catalyst effectiveness. Formulated for easy integration into routine vehicle maintenance or pre-emissions testing, Lucas Emissions Clear is a one-tank treatment that provides emissions control, promotes cleaner air quality and is compatible with any gasoline engine, the company said.
“A cleaner engine means a more efficient, more reliable car, and Lucas Emissions Clear delivers exactly that for drivers,” said
link hidden, please login to view CEO Morgan Lucas. “We take pride in helping our customers save money on repairs and maintenance. Cleaner emissions not only contribute to a healthier environment, but also extend the lifespan of exhaust systems, providing long-term financial benefits for drivers and helping to meet more stringent regulations. With this product, we are making it easier and more affordable to maintain optimal performance and compliance with emissions standards.” Designed for environmentally conscious vehicle owners, fleet managers, automotive enthusiasts and drivers seeking improved fuel efficiency and performance, Lucas Oil said its Emissions Clear can cut harmful pollutants by up to 90% while delivering up to 5% improvement in fuel economy.
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By Counterman
Larry Pacey and the
link hidden, please login to view team created an evening to remember as hosts of their 12th Annual Million Dollar Vendor Award Reception and Dinner. It was a dazzling event as vendors from across the country gathered on the 40th floor of the EAST Hotel in Brickell, Miami, Florida, on Friday, Jan. 31, 2025. NPW is a member of both the Aftermarket Auto Parts Alliance, as well as AAM Group. Chris Pacey, NPW CEO and President (in foreground), Larry Pacey, NPW Chairman. Arriving on buses with a police escort, vendors started the gala event with a fun cocktail hour. Then, guests enjoyed a fabulous filet and lobster tail dinner, followed up with bananas foster for dessert, as they listened to a musician on keyboard providing entertainment before the evening’s award presentations.
Founder Larry Pacey and his son, Chris Pacey, CEO and President of NPW, began the night’s presentation with a long and impressive list of accomplishments in 2024, while adding to buckle up for a spectacular 2025 as they continue their goal of growing their business.
(from left): Chris Pacey, Craig Kerins, Dorman VP Sales, Nico Dolciato, Dorman Regional Sales Manager, Larry Pacey, John Pacey, and Steve Berman, Dorman Chairman.
Chris underlined their commitment to invest in team member development and promotions this past year, in addition to continuing their aggressive stance that resulted in the introduction of 34,000 new, unique SKUs in 2024, plus the addition of 140 CSC members added to their network of repair shops.
On the docket for 2025 are programs to expand marketing initiatives, in addition to continuing their support of the nonprofit organization First Tee with their 35th annual golf tournament.
(from left): Chris Pacey, Gil Benjamin, US Motor Works CEO and President, Larry Pacey and John Pacey.
Chris also reminded the audience of Larry being awarded AWDA’s Pursuit of Excellence, and Danielle Rickerson being named a member of the AMN Women at the Wheel Class of 2024.
(from left): Chris Pacey, Mike Harvey, WIX VP Sales, Larry Pacey and John Pacey.
Following these remarks, Larry and Chris recognized and awarded 45 individual vendors, again an increase from 41 in 2023, at the $5 million, $15 million and $20 million levels, in addition to the $1 million club. NPW emphasized its goal to increase the number of participating members in 2025.
(from left): Chris Pacey, Matthew Kaufman, Anchor Industries Sales Manager, Larry Pacey, Doug Kaufman, Anchor Industries CEO, and John Pacey.
The companies in this year’s Million Dollar Vendor Club are below, followed by a photo gallery of the evening’s festivities:
Agility Auto Parts
Anchor Industries
APW
ARP
ATP/Pioneer
BBB/Remy
Bosch
Cific Heads
Cloyes
Davico
Deka
Dorman Products
DRiV
Dura-Go
Edelbrock Group
Energy Suspension
Engine-Pro
FCS
First Brands
Gates
Hastings Piston Rings
Highline Warren
Holley
Liland Global
MAHLE
Melling
Motive Gear
MPA
Niterra NA (NGK)
Plews & Edelmann
Race Winning Brands
Redhorse
SA Gear
SBI
SKF
Standard Motor Products (SMP)
Topline Products
Trakmotive
TYC
UEM Pistons
US Motorworks
Valvoline
WAI
Wilmar
WIX
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