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By Counterman
Sue Godschalk has been named Chief Executive Officer of
link hidden, please login to view. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. During her 39-year career at
link hidden, please login to view, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed. “Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.”
The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America.
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By Counterman
link hidden, please login to view is encouraging people to vote for a winner for the World Of Outlaws Federated Car Care Work Zone Teamwork Counts award. The winning team receives $5,000, which will be presented at the World of Outlaws championship banquet. By voting, fans have a chance to win two VIP tickets to the 2025
link hidden, please login to view DIRTcar Nationals at the Volusia Speedway Park on Saturday, Feb. 8, including access to the Federated Auto Parts suite. Other prizes include four $50 Visa gift cards. You may vote once per day. Click
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By Counterman
The 2024 Federated Suite-Stakes is underway with more chances to win and hundreds of prizes. Those prizes include 12 ocean cruises to Alaska, eight trips to the Federated Auto Parts DIRTcar Nationals in Florida, gift cards, Federated diecast collectibles, Lisle tools, World of Outlaws shirts, hats, gloves and other items.
“Our Federated Suite-Stakes gets better every year, and this year will be no exception,” said Phil Moore, senior vice president for Federated. “Since the inception of the Federated Suite-Stakes program, nearly 15,000 prizes have been awarded. This year, we have added extra opportunities for our loyal customers to earn more chances to win one of 1,700 prizes. With arctic chills and racing thrills, be sure to sign up right away so you don’t miss out on the most unique and fun promotion in the industry.”
The Federated Suite-Stakes contest is now open for enrollment and runs until October 31, 2024. To be eligible, participants must be a Federated customer in good standing and enrolled in the contest before the October 31 deadline.
For more information, contact a Federated representative or visit
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By Counterman
link hidden, please login to view announced a national rebate promotion to help retailers and service shops across North America propel filter sales in time for the summer vacation travel season. Consumers can receive up to $15* on qualifying oil, air and cabin air filters under the Purolator, PurolatorTECHTM, PurolatorBOSS® and PurolatorONETM brands for purchases made between July 1 and August 31, 2024. To help promote the campaign,
link hidden, please login to viewsaid it’s offering free point-of-sale marketing materials to all participants, including posters, window clings, tear-pad rebate forms and shelf talkers. “This rebate comes at the perfect time for budget-conscious families looking to prepare their vehicles for road trips while making their vacation travel even more affordable,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL.
Rebate forms and additional information on the promotion are available
link hidden, please login to view. *Consumers may mix and match up to three items. Maximum rebate payout is $15. Limit one rebate payout per customer, per household.
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By Advance Auto Parts
Advance’s “Check Your Battery, Not Your Bag” campaign offers free gift cards for road trip essentials and curbside services beginning National Road Trip Day – Friday, May 24
RALEIGH, N.C.--(BUSINESS WIRE)-- Americans seem to be hitting a breaking point with air travel, with 67 percent saying they’ve had a trip negatively impacted or ruined because of problems with air travel during the last 12 months,* according to new data from Atomik Research, released today by Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider.
Advance Auto Parts offers free curbside services including battery testing and installation, wiper blade installation and check engine light scanning, to ensure motorists are ready to roll for their summer road trips. (Photo: Business Wire)
From losing precious time – 44 percent citing that delays and other problems traveling by air has cost them vacation time – to safety concerns – 32 percent feeling less safe flying compared to a year ago, Americans are saying “enough!” This summer they’re trading wings for wheels: An astounding 70 percent say they are more likely compared to a year ago to choose traveling by automobile over flying due to the current state of air travel.
The “baggage” that comes with air travel continues to stack up and now outweighs the benefit of faster travel time for many Americans, according to the survey. Sixty-six percent say the number of hours they’re willing to drive before choosing to fly has increased in the past 12 months and 24 percent say they would drive 10 or more hours for summer vacation before choosing to fly.
Heeding consumers’ preference for summer vacation by automobile, Advance is encouraging travelers to “Check Your Battery, Not Your Bag” so they can achieve what matters most – enjoying their well-deserved summer vacation.
Beginning National Road Trip Day this Friday, May 24 through Monday, May 27, participating Advance stores nationwide will surprise randomly selected customers with free Advance gift cards to purchase DieHard® batteries, wiper blades or other road trip essentials, no previous purchase necessary. Complimentary curbside services are available every day throughout the year to customers at all participating Advance stores, including battery checks and installation, wiper blade installation and check engine light scanning.
“With all the concern about air travel and more people planning to travel by automobile – including willing to drive longer for their summer vacations – it’s critical they prepare their vehicles, and we want to make that as easy as possible,” said Junior Word, Advance’s executive vice president, U.S. stores. “Safety and reliability are at the center of ease, so our team of automotive experts are offering travelers a one-stop preparation shop – from car care essentials to curbside battery checks and installs on us.”
The great majority (85 percent) of survey respondents indicate they will prepare a pre-road trip checklist for their vacation. To further support motorists, Advance is providing “Rules of the Road (Trip)” – a free checklist outlining car preparation basics designed to help both light DIYers and gearheads alike – available on
link hidden, please login to view. Check out
link hidden, please login to view or visit an link hidden, please login to view to shop for all of the auto parts and products needed to get vehicles road trip ready. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 30, 2023, Advance operated 4,786 stores and 321 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,245 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. * Atomik Research conducted an online survey of 1,002 adult drivers who are considering traveling to their summer-travel destination via air travel or automobile. The margin of error for the overall sample of respondents is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between April 18 and April 19, 2024.
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