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Auto Value and Bumper to Bumper Set Sail on Alaskan Cruise
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By Counterman
Auto-Wares shared details of its Customer Cruise, Feb. 15-22, 2025. The Norwegian Bilss set sail from Miami and made stops in Mexico, Belize and the Bay Islands. Guests included customers, industry partners and friends. Auto-Wares described the cruise as more than just a vacation, calling the trip an opportunity to strengthen relationships and share ideas in a relaxed setting.
A news release from
link hidden, please login to view explained that for most of the trip, the weather was warm, sunny and ideal for cruising. Guests enjoyed blue skies and calm seas while relaxing on deck, exploring ports and soaking in the Caribbean views. By the final day, the weather took a turn, bringing some clouds and rougher seas. Despite that, Auto-Wares said everyone made the most of their last full day onboard, whether enjoying the ship’s indoor amenities, grabbing one last cocktail, or reminiscing.
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By Counterman
Auto Value and Bumper to Bumper are gearing up for an adrenaline-packed experience with the launch of the 2025 Road Warrior Weekend Sweepstakes. The promotion gives 20 lucky grand-prize winners and their guests the chance to embark on an ultimate driving adventure at the prestigious Radford Racing Performance Driving School in Chandler, Arizona, this October.
All grand-prize packages include a thrilling two-day driving experience, where the 40 attendees will have the opportunity to unlock their driving potential in a fleet of high-performance vehicles, the
link hidden, please login to view explained. In addition, the all-inclusive package covers accommodation, travel, exclusive meals and receptions, and VIP access to the state-of-the-art Radford Racing school’s elite facilities and driving instructors. Beginning on March 1, 2025, and running through April 30, 2025, this high-octane sweepstake offers participants a chance to win not only the grand prize, but Auto Value and Bumper to Bumper are also giving away a total of $25,000 to 150 lucky gift card winners. Entries are simple and automatic: all qualifying invoices of $150 on MyPlace4Parts earn professional technicians an entry, and then bonus entries are awarded at the end of the day for every $150 increment.
“Once again, another exciting sweepstakes from Auto Value & Bumper to Bumper,” said Jim Holik, director of marketing, at the
link hidden, please login to view “These types of promotions aren’t possible without the support of our manufacturing channel partners. Our goal is to give these customers an experience they won’t soon forget, and there is no better way to do that than behind the wheel with some high-performance driving in the desert.” For more details on how to enter and the official sweepstakes rules, visit
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By Counterman
link hidden, please login to view announced the schedule for what it says is a highly anticipated 2025 flagship event season. Holley said it is building on last year’s record-setting event season with a lineup that brings back the popular events enthusiasts love and introduces exciting new experiences that appeal to an even wider range of participants and spectators. Encompassing
link hidden, please login to view between April and September, the events have been carefully crafted to excite and engage enthusiasts across virtually all vehicle platforms in the company’s four consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing, the company said. “The automotive aftermarket is built on the enthusiast community, and our flagship events are one of our richest ties to that community,” said Matthew Stevenson, president and CEO, Holley Performance Brands. “Our events allow us to connect directly with the consumers who use our products and glean valuable insights that help us continue to innovate platform solutions that meet their evolving needs. These events are a powerful example of how we fulfill our mission to bring more performance, safety, fun and excitement to automotive enthusiasts.”
2025 Event Lineup
link hidden, please login to view: Las Vegas Motor Speedway, April 25-27, 2025 link hidden, please login to view: Texas Motor Speedway, May 16-17, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 5-7, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 12-14, 2025 link hidden, please login to view: Beech Bend Raceway Park, September 26-27, 2025 Beyond its flagship events, Holley Performance Brands is set to showcase its performance solutions portfolio later this year at
link hidden, please login to view in Las Vegas (November 4-7) and link hidden, please login to view in Indianapolis (December 11-13) and has confirmed sponsorships and participation in more than 50 enthusiast events nationwide, the company said.
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