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Understanding The Science of Shocks
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By roybrakepad
The friction coefficient refers to the ratio of friction force generated between the brake pad and disc to the normal force between them. High-temperature resistance is the ability to maintain stable friction coefficients and braking effects at high temperatures. These two indicators directly affect the brake pad’s performance and safety.
When choosing the friction coefficient, it should be adjusted according to driving habits and road conditions. According to GB5763-2008, friction coefficient levels for automotive brake pads are classified as EE, EF, FF, FG, GG, with EE being the lowest and GG the highest. For ordinary family cars, FF or FG level is usually sufficient.
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By Counterman
Your customers may be using air tools in a variety of circumstances for an even wider variety of jobs. Here’s how to help them understand why they need to buy the right fitting for the application.
link hidden, please login to view There are multiple different sizes and styles, and what one shop uses may not be the same as another. The size and style affect the volume of air they can deliver, a critical point because air tools require a specific pressure and volume for proper operation, and restrictive fittings can limit their performance. Here’s a look at the most common sizes and styles found in most automotive shops, and how you can identify them.
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By Counterman
Customers are the core of our business, and communicating with them effectively is critical to our success.
While each customer (and transaction) presents a unique set of opportunities and challenges, individual customers often can be classified into one of several broad types. Obviously, “profiling” or “stereotyping” an individual customer when you first meet them shortchanges everyone involved, but understanding the kinds of customers that make up your clientele gives us an idea of how to deal with each customer type once we actually get to know them.
Depending on which marketing firm or consulting group you choose to believe, there are between four and 10 basic customer types. No matter how many categories you prefer to use, it’s the psychology behind these differences that holds the key to connecting with as many of them as possible. You only get one chance to make a first impression, so a “new” customer is the one with the greatest potential. Even if a new customer has familiarity with your business, they may not have experienced it directly. Your advertising, reputation or a personal referral (presumably all positive) have encouraged them to visit your location for their needs. Now is the time to show them what they’ve been missing!
Consultative selling is a technique that focuses on building a relationship and determining what your products can do for your customer. By concentrating on the customer’s needs, you can further qualify them as one of the many customer types, and then offer the most appropriate solution for their individual situation. The immediate need might be for a battery or brake pads, but discovering the reason behind the intended purchase can open up the conversation in ways that make it easier for you to sell the most appropriate product for your customer. It also can minimize disappointment and build trust, by ensuring that the products and services are truly useful and meet the customer’s expectations.
Once the new customer becomes an “active” customer, you haven’t entirely sealed the deal. There’s a huge difference between gaining a customer and keeping a customer. An active customer isn’t necessarily a loyal customer, so using what you’ve already learned about their needs makes it a little easier to meet those needs each time. Neglecting or disappointing your new and active customers leaves the door open for them to become someone else’s new and active customers. Building upon each successful transaction (and learning from any less-than-successful ones) helps you turn these types of customers into the most desirable customer type: the loyal customer.
Loyal customers are at the heart of the 80/20 rule, which states that 80% of your business comes from roughly 20% of your customer base. New and active customers may come and go (sometimes through no fault of your own), but that solid core of loyal customers is what really keeps your lights turned on and your employees paid every week. As 80% of your business, these are the customers you really need to know and understand. Delivering best-in-class service and focusing on being an integral part of their success will help ensure that these customers remain loyal and even advocate for your business!
With proper care and feeding, we can reap the benefits of that natural progression from “new” to “active” to “loyal,” but along the way we may discover that we have some lapsed or unhappy customers. Timing is critical when addressing these “at-risk” customer types. An unhappy customer (even a loyal one) is likely to become a lapsed customer if we continue to fail them, especially if our competition surpasses us in service, pricing or any other metric. We need to identify and correct the core issues behind their dissatisfaction before that customer has the chance to cozy up to another vendor.
The at-risk customer tends to taper off slowly, so if you aren’t paying attention, you may not even realize it until it’s too late! If a valued customer does become lapsed, you should still attempt to salvage that relationship by determining what caused the lapse in the first place. The feedback also may prove to be useful in the future when dealing with other customers, who might have similar needs and objections.
No matter if it’s a retail or a commercial account, knowing the most effective ways to connect with each customer type helps create repeat business and build your brand.
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By Counterman
KYB said it has developed an environmentally friendly hydraulic fluid for shock absorbers.
The newly developed SustainaLubeliminates the environmental risks associated with petroleum, according to KYB. The
Full release to the market is planned for 2026.
The new fluid contributes to carbon neutrality by switching from petroleum-derived base oil to naturally derived base oil. It absorbs CO2 from the atmosphere during cultivation of the plants used for the base-oil raw materials, also reducing CO2 emissions during transportation, according to KYB.
SustainaLub is biodegradable up to 60% or more according to the Eco Mark certification standard (OECD301). The base-oil and additive formulation is recyclable, reducing environmental issues in the long term, KYB noted.
“As a specialized global manufacturer of hydraulic equipment, KYB has long been involved in maintaining and improving the safety and comfort of automobiles,” the company said in a news release. “Using that experience, we are striving to achieve environmental balance without compromising performance or reliability. Not only does SustainaLub improve maneuverability and stability by applying it to the various damping force valves that we already offer, but it also improves the feel of the product by applying friction-control technology, for example KYB Prosmooth shock absorbers.”
Replacing petroleum-based oil in KYB shock absorbers with this new hydraulic fluid will save up to 15.6 million liters of oil per year, according to KYB.
Tested in Japan
All new KYB products undergo reliability evaluation at the KYB Development Center in Japan.
“Thorough performance and quality evaluation involves both bench tests and actual vehicle testing on our state-of-the-art test track,” KYB said. “This in-house design of a hydraulic oil recipe is unique to a manufacturer specializing in shock absorbers.”
The KYB team participating in the All Japan Rally Championship JN-2 class introduced SustainaLub to their vehicles from Round 6 onwards They analyzed and verified the performance and durability in the harsh race environment, KYB noted.
In addition, SustainaLub was trialed in the vehicle used in the Lexus ROV (Recreational off-Highway Vehicle) Concept customer-experience program. It was used for Lexus’s first ROV equipped with a hydrogen engine. The data accumulated also contributes to technology development for future practical applications, and work toward the realization of a carbon-neutral society.
“KYB plans to ultimately apply the technology to all hydraulic products involved in realizing a sustainable mobility society,” the company said. “As a specialized manufacturer of hydraulic equipment, KYB has long been working to improve the ride comfort and handling stability of automobiles. Based on this experience, KYB will continue to pursue advances in performance and reliability while keeping environmental impact at the forefront of development.”
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By Counterman
ZF Aftermarket announced it is launching 16 new part numbers for continuous damping control (CDC) shock absorbers available for passenger vehicles in the U.S. and Canada, covering a variety of BMW 5, 6 and 7 models.
In addition, the company said it is expanding the range of TRW brake boosters and master cylinders originally launched at AAPEX 2023.
ZF Aftermarket also is planning to release additional CDC part numbers in the first quarter of 2024.
The CDC electronic damper system has been in large-scale original equipment production since the mid-2000s and is offered for many vehicles, from luxury cars to SUVs to compact cars. “ZF has produced more than 34 million CDC dampers globally, setting the stage for growing demand in the aftermarket,” the company said.
SACHS CDC shocks for passenger cars provide perfect damping in any situation, according to ZF Aftermarket. State- of-the-art technology continually records variables that affect ride control, anticipating and adjusting the damping force to the external conditions.
“We are very pleased to offer SACHS continuous damping control shocks in the USC market and look forward to continuing to build out this product line, Likewise, we are expanding the availability of TRW braking products to provide our customers with even more ‘True Original’ parts,” said Mark Cali, head of independent aftermarket, USC for ZF Aftermarket.
ZF said it is also adding 53 part numbers for TRW brake boosters, extending the range of ZF brake boosters to a wide range European make vehicles in the USC market.
ZF Aftermarket is also expanding its line of TRW brake master cylinders manufactured in steel, aluminum or cast iron. The 69 new parts feature OE-specified rubber seals and dust caps to resist ageing and come with fitting accessories included. TRW brake master cylinders also include a chrome 6-free “silver” finish for steel and cast-iron models for a protective, durable and rust-resistant coating that is free of heavy metals, the company said.
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