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By Counterman
link hidden, please login to view announced the addition of 94 new strut assemblies to cover more than 15 million light vehicles, SUVs and pickups. The launch includes application coverage for many models, including the Mazda CX-5, Toyota Prius and BMW X-1, in addition to brand-new applications, such as the Honda Pilot 2022, the Ram ProMaster 1500 2023, and the Chevrolet Silverado 2023 among others, according to PRT. “PRT is certified and globally recognized for its innovative and high-performance products. We consistently introduce these solutions to our North American clients, launching aftermarket products with the same quality components used in the OE market. The new items are in stock and ready to ship,” said Bruno Bello, director of global marketing.
For more information, call 1-770-238-1611, visit
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By Counterman
link hidden, please login to view announced it was recently recognized as a top global supplier of 2023 by General Motors during the automaker’s annual Supplier of the Year event in Miami, Florida. This is the fourth time Schaeffler has been honored with this award. Emphasizing shared values between GM and global suppliers, the rigorous selection process distinguishes those who align closely with GM’s principles, Schaeffler said. These values, rooted in performance, innovation, cultural alignment, and commitment to GM’s ambitious goals, serve as the foundation of the selection criteria.
The selection process is guided by the GPSC Priority Wheel, which prioritizes the customer in every aspect of supply chain decision-making. The framework’s core values of safety, inclusion and relationships serve as the foundation for other priorities such as sustainability, innovation, execution, resilience, and profitability.
“Receiving this prestigious award from General Motors is a testament to our relentless dedication to delivering outstanding quality and performance,” said Klaus Rosenfeld, CEO of Schaeffler AG. “We are honored to be recognized as a top global supplier and look forward to further advancing our partnership with GM in the pursuit of automotive excellence.”
Jon Jameson, senior vice president and GM global key account manager, Schaeffler added, “At Schaeffler, we are immensely proud of our continued partnership with General Motors. This recognition underscores our commitment to innovation and excellence, driving us to exceed expectations in every aspect of our collaboration.”
Photo from left: Pratik Shah, Schaeffler key account manager; Klaus Rosenfeld, Schaeffler CEO; Peter Layer, GM purchasing, executive director of chassis propulsion structures; Jon Jameson, Schaeffler senior vice president global key account manager; and Allen Pervo, Schaeffler key account manager.
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By Counterman
Motion technology provider
link hidden, please login to view announced it entered into a partnership with ATSG to become its primary sponsor. Through this agreement, Schaeffler will provide ongoing technical education support to the members of ATSG, which has offered technical support and repair information for transmission technicians for almost 40 years. Through its LuK brand, Schaeffler’s partnership with ATSG will “bring significant educational benefits to technicians in the aftermarket transmission repair industry,” the company said. Schaeffler added it will deliver technical educational content to ATSG members via in-person and online training events focused on trouble shooting and repair best practices.
“Having the opportunity to partner with ATSG demonstrates our commitment to providing both innovation and education to the aftermarket,” said Rob Steinmetz, product manager, Schaeffler. “As vehicles continue to become more complex, Schaeffler strives to support repair technicians with the resources they need to get the job done. We are thrilled to partner with ATSG and look forward to supporting its members.”
Reed Trueblood, managing director of ATSG, added: “We are eagerly anticipating the value and important resources this partnership will bring to technicians; Schaeffer’s dedication to excellence aligns with ATSG’s vision of driving innovation and empowering our customers with cutting-edge solutions.”
Throughout 2024 and 2025, Schaeffler and ATSG will host a series of training events, offering a range of opportunities for technicians to connect and learn. To sign up for these events and learn more about this partnership, visit
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By Counterman
link hidden, please login to viewannounced the debut of the LuK TorCon 6L80, which the company said is “the only all-new, never remanufactured torque converter available in the independent aftermarket.”
link hidden, please login to view has a design proven to last up to five times longer than rebuilt torque converters, according to the company. link hidden, please login to viewalso said that unlike remanufactured options that demand the labor-intensive process of acquiring and stocking model-specific cores, the Luk TorCon 6L80 requires only a straightforward match to the transmission, saving time and effort for customers. The fully furnaced brazed fins not only enhance heat dissipation, but also prevent premature wear, ensuring longevity and reliability, according to Schaeffler. The contamination-free manufacturing process is backed by rigorous 100% pressure and lockup testing, as well as precision balancing.
The TorCon 6L80 (TC0017 24247371) is compatible with 2007-2020 GM trucks, vans and SUVs with a 5.3L, with a current VIO of 6,211,856, according to Schaeffler.
Schaeffler added it “offers a solution to the common issue of core returns and eliminates the risks associated with remanufactured parts such as blemishes created during service, ensuring superior quality and reliability.”
“As technology improves and torque converter designs are changing, the torque converters in the transmissions of today are becoming much more challenging to rebuild. Therefore LuK is offering a complete assembly, with built in quality that ensures a consistent performance in each unit.” says Rob Steinmetz, product manager. ”Years ago, the LuK brand was first-to-market with new service clutch alternatives to the rebuilt options previously available in the aftermarket. Replacement clutches are now almost exclusively new, not rebuilt. The launch of our new, not rebuilt torque converters stands as a prime example of the company’s continued commitment to changing the landscape of the aftermarket.”
In the coming months, the company plans to release additional SKUs as it continues to expand product offerings.
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By Counterman
link hidden, please login to view announced the launch of 59 new complete strut assemblies for the North American market. The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT.
“As an OE supplier, our company is always committed to premium quality, top performance and innovation, so we are continually launching new applications for the Aftermarket. These new items are in stock and ready to ship!” said Bruno Bello, director of global marketing.
For more information, call 1-770-238-1611, visit
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