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From Mentorship to Motherhood With Jennifer Gibson
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By Counterman
In partnership with NAPA,
link hidden, please login to view the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. The ShopOwner Mentorship Award sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals.
link hidden, please login to view are open now. “The automotive industry faces a significant skills gap,” said Emily Schneider, Senior Director of Marketing at NAPA. “Experienced professionals are critical to guiding and supporting young technicians and students entering the field. This award is our way of recognizing and celebrating those individuals who are making a real difference. We are excited to partner with proponents of industry partnerships – ShopOwner and Tomorrow’s Technician – to encourage ongoing mentorship programs.”
The Mentorship Award celebrates automotive professionals dedicated to mentoring and developing future technicians in-house as well as through partnerships with vocational and technical schools. It is open to automotive shops of all sizes and affiliations in the 50 United States, recognizing mentorship’s vital role in fostering talent and strengthening the industry.
Two nominees will be recognized each month in print, digital and video formats. One nominee will be named the 2025 winner, and will be recognized by NAPA and ShopOwner at a special event to be held later in the year.
“Many shop owners struggle to find good people at any time, let alone during an ongoing labor shortage,” said Doug Kaufman, editorial director of ShopOwner. “Even when they do find an ideal candidate, they don’t have any guarantee of a good fit. Instead of perpetuating a revolving door of transitory ‘jobs,’ we are looking to celebrate a commitment to building careers through training and mentoring.”
For more information about the award and nomination process or to enter, visit
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By Counterman
The Auto Care Association announced the addition of Jennifer Keaton as its new director of government affairs.
Keaton will work within a four-person department advocating on behalf of the automotive aftermarket with federal and state legislators as well as relevant regulatory agencies.
Her role is critical in ensuring the management of state legislation and regulations impacting the auto care industry, the association noted.
“We are very pleased to have Jennifer joining the Auto Care team,” said Bill Hanvey, president and CEO of the Auto Care Association. “Her years of hands-on Hill experience will be invaluable to our industry as we face increased regulations and restrictions on vehicle data access. She is a quick study and has already proven to be a great asset to our team.”
Prior to joining the Auto Care Association, Keaton was vice president of congressional affairs at the Association of Zoos and Aquariums. For 10 years, Keaton worked on Capitol Hill as legislative director for Rep. Mary Jo Kilroy (Ohio), senior legislative assistant for Rep. Carolyn Maloney (N.Y.), and legislative aide for Rep. Ron Klink (Pa.).
Keaton, a Pittsburgh native, received her undergraduate degrees in political science and international studies and a master’s in international affairs from Washington, D.C.’s American University.
As the association is the voice of the auto care industry, Keaton said she is “honored and excited to advocate for the industry, especially on the critical issue of right to repair.”
Visit
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By Counterman
MEMA, the Vehicle Suppliers Association, has launched a mentorship program for MEMA employees.
The program is designed to help build professional skills to positively impact their role at MEMA and careers in the automotive industry. The new program, called “MentorME,” will kick off with five members of the senior leadership team serving as mentors.
The six-month program will include one-on-one mentoring sessions as well as professional-development courses for both mentors and mentees. Focus areas include managing up, presentation skills and the art of networking.
“MEMA is able to provide solid value to our members because of the talent we invest in internally,” says Ann Wilson, senior vice president, government affairs, MEMA, and one of the inaugural MentorME mentors. “MentorME will guide participants toward professional development that will help them in their current career and beyond.”
The 2023 MEMA MentorME mentors are:
John Chalifoux – Chief sustainability officer, MEMA, and COO, MEMA Aftermarket Suppliers Julie Fream – President and CEO, MEMA Original Equipment Suppliers Paul McCarthy – President and CEO, MEMA Aftermarket Suppliers Collin Shaw – Chief commercial vehicle officer, MEMA and COO, MEMA Original Equipment Suppliers Ann Wilson – senior vice president, government affairs, MEMA To learn more about working at MEMA, visit
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