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Mevotech Expands Coverage with 188 New Part Numbers
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation.
The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a
link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America.
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By Counterman
link hidden, please login to view announced the release of additional late model Hyundai and Kia coverage in February. Eight new part numbers are in stock and available for immediate delivery, the company said. Covering over 2,200,000 applications and model years 2020-2025, these part numbers represent “excellent sales opportunities,” according to Anchor.
All application data is available electronically on
link hidden, please login to view, Epicor and WHI Solutions. For more details on
link hidden, please login to view complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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By Counterman
MAHLE Lifecycle and Mobility (formerly MAHLE Aftermarket) announced the addition of its latest MAHLE Manifold Installation Set (MIS) – MIS19945. Available for GM 5.3L and 6.2L engines in various models of Cadillac, Chevrolet and GMC-branded vehicles, the set includes all the gaskets and seals for a technician to properly re-install the intake manifold, the company said.
The MAHLE gasket MIS portfolio represents the most complete gasket kits available on the market today, covering more than 5 million applications in operation across North America,
link hidden, please login to view announced said in news release. “When a technician invests in one of our MAHLE gasket kits, they can trust that every part needed for the job from beginning to end is packed nicely in the blue MAHLE box,” said Ron McCrum, gasket team product manager, MAHLE Lifecycle and Mobility, North America. “True to OE Form, Fit & Function, customers never have to look elsewhere for a missing component and our easy- to-follow instructions make the installation process simple and convenient.”
Each
link hidden, please login to view gasket MIS set includes everything from valve cover gaskets, plenum gaskets and coolant gaskets to injector O-rings, water and emissions connections, and other miscellaneous gaskets. The post
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