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One of the most effective ways for counter professionals to differentiate themselves is by obtaining the ASE P2 Automobile Parts Specialist certification. This esteemed credential not only showcases your expertise and dedication, but also positions you as a true professional in the eyes of employers and customers alike. The ASE P2 certification, administered by the National Institute for Automotive Service Excellence (ASE), serves as a benchmark for technical knowledge and customer service skills in the parts industry. Since its inception in 1972, ASE has been committed to enhancing the quality of automotive service and repair through a robust certification program. Earning the ASE P2 certification signals a high level of competence and professionalism. It demonstrates not just a commitment to your career, but also a proactive approach to continuous learning and improvement. In an industry where technology and customer expectations are constantly changing, having a recognized certification can set you apart from your peers. For employers, a certified parts specialist is a valuable asset, as it reflects a commitment to quality service and expertise that benefits both the business and its customers. The ASE P2 exam consists of 75 multiple-choice questions, plus an additional 10 “research” questions that do not affect your score. The breadth of topics covered is extensive, making it one of the most comprehensive tests offered by ASE. To successfully obtain your certification, you must achieve a passing score and provide proof of at least two years of work experience in the parts field. This ensures that certified professionals not only have theoretical knowledge, but also practical experience that can be applied in real-world scenarios. The topics assessed in the ASE P2 exam include: • Vehicle Systems: With 40 questions dedicated to various vehicle systems, a deep understanding of components such as engines, transmissions and electrical systems is crucial. This knowledge allows parts specialists to recommend the right products and solutions to customers. • Customer Relations and Sales Skills: This section, comprising 11 questions, highlights the importance of excellent customer service in driving sales and building long-term relationships. Being able to communicate effectively and understand customers’ needs is vital in today’s competitive landscape. • General Operations: Covering 10 questions, this segment assesses your understanding of the day-to-day functions of a parts department, including workflow and inventory management. • Additional Areas: The exam also addresses vehicle identification, catalog and information systems, inventory management and merchandising, ensuring that you have a well-rounded skill set. Your ASE P2 certification remains valid for five years. To keep it, you’ll need to retake the exam. The good news is that the recertification test is approximately half the length of the original. For additional sample questions and categories, visit counterman.com and search ASE P2 test primer. For those interested in learning more about the ASE P2 test or the certification process, the ASE website at www.ASE.com is a valuable resource. Chassis Car chassis without engine on white background. 3D illustration Parts Specialist A says that when replacing a CV axle, the mounts should be inspected. Parts Specialist B Says that when replacing the CV axle, the opposite side should be removed at the same time. 1.) Who is right? A. A only B. B only C. Both A and B D. Neither A nor B 2.) A ball joint application would be found in which of these catalog sections? A. Steering B. Suspension C. Ride control D. Alignment aids 3.) A “unitized” control-arm assembl refers to what? A. A control arm with an integral tie-rod end B. A control arm with integral bushings C. A control arm with an integral ball joint D. All of the above 4.) An aftermarket “adjustable” ball joint allows what? A. Adjustments to ride height B. Adjustments to wheel alignment C. Adjustments to steering play D. Adjustments to ride stiffness 5.) What needs to be replaced if a vehicle’s ride height is sagging? A. Springs B. Ball joints C. Control-arm bushings D. Shock absorbers 6.) Parts Specialist A says sealed “low friction” ball joints with polymer bushings and polished ball studs are used in most late-model vehicles to reduce friction and steering effort. Parts Specialist B says if the “wear indicator” on a ball joint is flush with the housing, it means the joint is new. Who is right? A. Parts Specialist A only B. Parts Specialist B only C. Both Parts Specialists A and B D. Neither one 7.) Which component is responsible for controlling lateral movement of the wheel? A. Shock absorber B. Ball joint C. Control arm D. Sway bar 8.) A customer complains of a clunking noise coming from the front suspension when driving over bumps. Which component is most likely to be the cause of this noise? A. Worn shock absorbers B. Loose ball joint C. Worn control arm bushings D. Leaky strut mount ANSWERS: 1-A, 2-B, 3-C, 4-B, 5-A, 6-A, 7-D, 8-B Cooling Systems Engine cooling radiators. Water pump and thermostat, two elements of the engine cooling system 1.) Which of these types of refrigerant oil should be sold to a customer for a vehicle that is originally equipped with R-134a refrigerant? A. PAG B. Mineral C. Ester D. Vacuum 2.) All of these could be related sales when servicing and A/C compressor clutch, EXCEPT: A. Drive belt B. Front shaft seal C. Cycling clutch switch D. Condenser 3.) Symptoms of a water pump that needs to be replaced include all of these, EXCEPT: A. Coolant leaks around the pump shaft or vent hole B. A worn or broken drive belt C. A wobble or play in the pump shaft D. Pump noise 4.) A replacement radiator cap should: A. Have a lower pressure rating than the original cap B. Have a higher pressure rating than the original cap C. Have the same pressure rating as the original cap D. Be replaced once a year ANSWERS: 1-A, 2-D, 3-B, 4-C Emissions-Control Systems 1.) The function of the manifold absolute pressure (MAP) sensor is to measure: A. Exhaust gas oxygen (O2) content B. Exhaust backpressure changes C. Engine load changes D. Coolant temperature changes 2.) Which of the following is not a true statement about oxygen sensors? A.Oil consumption has no effect on O2-sensor life or performance B.“Upstream” O2 sensors monitor the engine’s air/fuel ratio C. “Downstream” O2 sensors monitor the catalytic converter D. A fouled or sluggish O2 sensor can set a fault code and turn on the “Check Engine” light 3.) Which of these routes exhaust back into the intake manifold to reduce NOX emissions? A. EGR valve B. PCV valve C. EVAP canister D. Catalytic converter 4.) Which of the following would be used on a late-model diesel to reduce soot in the exhaust? A. EGR system B. Particulate filter C. Catalytic converter D. All of the above ANSWERS: 1-C, 2-A, 3-A, 4-B Engine Mechanical Engine mechanism V6. Crankshaft and pistons. Object isolated on white background 3d 1.) Parts specialist A says that a timing chain set for a late-model overhead-cam engine often includes new guides for the timing chain tensioner. Parts Specialist B says that a timing chain set for a late-model overhead cam includes new idler pulleys. Who is right? A. A only B. B only C. Both A and B D. Neither A nor B 2.) Which type of piston compression rings are used in many late-model import engines? A. Moly-faced ductile-iron or steel rings B. Nitrided ductile-iron or steel rings C. Chrome-plated iron rings D. Plain cast-iron rings D. A bent pushrod 3.) A late-model pushrod engine uses which of these valvetrain components? A. Cam followers B. Flat tappet cams C. Roller lifters D. Stamped-steel rocker arms 4.) A bent valve can be caused by which of the following? A. Timing chain failure on a free-wheeling engine B. A collapsed hydraulic valve lifter C. Timing belt failure on an interference engine D. A bent pushrod 5.) Which of these is a true statement about hydraulic lifters? A. They are filled with assembly lube B. They increase valvetrain wear C. They require periodic adjustments D. They reduce valvetrain noise 6.) Parts Specialist A says that high oil consumption can be caused by worn valve seats. Parts Specialist B says that high oil consumption can be caused by worn engine bearings. Who is right? A. Parts Specialist A only B. Parts Specialist B only C. Both A and B D. Neither A nor B 7.) A “rotating assembly” for an engine includes what parts? A. Camshaft, sprockets, and timing chain or timing belt B. Crankshaft, bearings, connecting rods, pistons and rings C. Harmonic balancer and flywheel D. All of the above 8.) When looking for specific service information, what vehicle information is typically needed to locate that information? A. Make, model and year. B. Vehicle build date C. Model year D. Vehicle VIN ANSWERS: 1-A, 2-B, 3-C, 4-C 5-D, 6-D, 7-B, 8-A Suspension, Steering & Wheels Car suspension and brake disk and steering. 3d illustration 1.) Parts Specialist A says that weak suspension springs can affect ride height. Parts Specialist B says that worn shock absorbers can affect ride height. Who is right? A. A only B. B only C. C Both A and B D. Neither A nor B 2.) A typical SLA (short-long-arm) suspension has two upper and two lower ball joins.True or False? A. True B. False 3.) Worn control arm bushings can adversely affect: A. Ride height B. Steering return C. Shocks or struts D. Wheel alignment and tire wear 4.) Parts Specialist A says that replacing a unitized ball joint requires replacing the complete control-arm assembly. Parts Specialist B says that a special press tool may be required for some ball-joint replacements. Who is right? A. A only B. B only C. Both A and B D. Neither A nor B ANSWERS: 1-A, 2-A, 3-D, 4-C Transmission gearbox isolated under the white background 1.) A transaxle is a combination of the transmission and the: A. Driveshaft B. Drive axle C. Clutch D. Differential 2.) A “clunk” when selecting a gear may be caused by any one of these, EXCEPT: A. Failed inner CV joint B. Failed universal joint in the driveshaft C. Loose or broken engine or transmission mount D. Worn brake pads 3.) Which of these components may have to be resurfaced when a clutch is replaced? A. Pressure plate B. Flywheel C. Release bearing D. Clutch disc 4.) Which of the following components is the most likely cause of clutch noise when the clutch pedal is depressed? A. Worn pilot bearing B. Worn pressure plate C. Worn release bearing D. Worn clutch disc 5.) The recommended service interval for automatic transmission fluid (ATF) is: A. 30,000 miles B. 60,000 miles C. 90,000 miles D. Dependent on the application, usage and OEM service schedule 6.) Parts Specialist A says that diaphragm-style clutches have more springs than a finger-style clutch. Parts Specialist B says that finger-style clutches require less pedal effort. Who is right? A. A only B. B only C. Both A and B D. Neither A nor B 7.) What may happen if the wrong type of ATF is used in a transmission? A. The transmission may not shift properly, or it may fail B. The fluid may overheat and burn C. The fluid may overflow from the fill tube D. The transmission may make noise 8.) Which of the following is Ford’s current ATF specification? A. ATF+4 B. Dexron VI C. Mercon V D. Type F ANSWERS: 1-D, 2-D, 3-B, 4-C 5-D, 6-B, 7-A, 8-C The post 2024 ASE P2 Test Primer appeared first on Counterman Magazine. View the full article

This episode of the Road to AAPEX takes us to Grand Rapids, Mich., for a trip to Auto-Wares, where host Joe Keene learns about the company’s history, operations and distribution of auto parts. Auto-Wares works closely with manufacturers like BCA Bearings, a division of NTN, to ensure high-quality OE replacement parts are delivered to where they’re needed most. That leads us to our next stop—NTN’s Mt. Prospect, Ill., location. There, we take a close look at the company’s focus on manufacturing high-quality products. NTN also discusses the importance of AAPEX as a platform to showcase new products and to connect with customers. Then, it’s back to Michigan, and Tamrox Automotive in Jackson, Mich., for an NTN wheel bearing replacement. Watch the video for a demonstration of the process and for insights on customer service and technician retention. The post Road to AAPEX S3, Ep10: Getting Our Bearings appeared first on Counterman Magazine. View the full article

Motorcar Parts of America, Inc. announced the company has expanded product coverage for its starter and alternator, brake caliper, brake pad, brake shoe, power brake booster and brake rotor programs, with 505 new part numbers covering 302 million vehicles in operation. The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late-model part number introductions can be found here. A complete list is available by contacting a Motorcar Parts of America sales representative. “In addition to our private label offerings, our Quality-Built and Pure Energy products are steadily gaining momentum in the professional market, and the introduction of new part numbers underscores our proactive approach to developing, cataloging, and distributing products to meet evolving demand,” said Jamie Cook, senior vice president of sales and marketing. The post MPA Expands Rotating Electrical and Brake-Product Coverage appeared first on Counterman Magazine. View the full article

The parts industry is a very diverse marketplace. While the landscape is mostly dominated by retail chains and jobber stores serving the general automotive and light truck segment, there are several other specialized parts vendors catering to imports, collision and refinish, powersports, ag and turf, and OEM vehicle brands. Each requires its own unique set of skills, including the heavy truck market. For many of us behind the counter, our only experiences with heavy trucks are when stock orders are delivered to our stores. Heavy-duty parts specialists work in a very different setting than the “year, make, model” format of retail parts, or the VIN-driven world of a dealership parts department. On those occasions when even a veteran P2-certified parts specialist is presented with a request for heavy-duty parts, we are required to think a little differently and be prepared to dig a little deeper to find solutions. Trucks are classified by their gross vehicle weight rating (GVWR), with light trucks like Tacoma, Silverado 1500, F-250, and Ram 3500 representing classes 1-3, up to 14,000 pounds. Medium duty (14,001 to 26,000 pounds) covers class 4, 5, and 6, including models like the Ram 4500, F550, and Kodiak 6500. These medium-duty trucks all feature hydraulic brake systems, and are sometimes catalogued alongside their light-duty counterparts. Heavy-duty vehicles, on the other hand, are catalogued primarily by the major components used to build the vehicle. Heavy duty generally describes class 7 and 8 trucks, with a GVWR over 26,000 pounds. Some class 7 trucks feature hydraulic or air-over-hydraulic brake systems, but the majority of trucks in these two classes rely on air brakes to stop these heavily loaded vehicles. Air brakes operate much like hydraulic brakes, using air pressure instead of hydraulic fluid to apply brake force when the pedal is depressed. Air pressure is created by an on-board compressor, and distributed through a series of valves and tubing to the foundation brakes (disc or drum brake components). Semi-trailers, when coupled to the tractor’s air supply, operate the same way. In case of a drop in air pressure, spring-loaded parking brakes serve as an automatic emergency brake. Cataloguing foundation brake parts often requires a combination of measurements, identification of manufacturer-specific design elements, and even axle model numbers. Air components require the understanding and identification of thread pitch and sizing, cross-referencing numbers from multiple vendor information sources, and a solid understanding of what each type of valve does within the system. Engine, drivetrain and suspension components are similarly dependent on how an individual truck was spec’d from the factory. A cement mixer or tri-axle dump truck requires a considerably heavier suspension design than an over-the-road tractor regularly hauling van body trailers full of potato chips. Even within the same model range, a truck manufacturer might offer engines from Cummins, Caterpillar or Detroit, each one mated to one of several manual or automatic transmission options from Eaton, Fuller or Allison. Throw in Rockwell, Eaton or Dana axle packages in one of a dozen different gear ratios, and the combinations become nearly unmanageable. In our automotive cataloguing, those drivetrain options (and most other parts requests) would generally be found through a simple year/make/model search, but with HD parts, that’s only the beginning. At the dealership level, VIN entry yields a copy of the build sheet or bill of materials (BOM) with the relevant options identified, and OE part numbers called out in the electronic catalog. For aftermarket professionals, its off to various manufacturer catalogs, searching individual component or assembly model numbers and/or serial numbers to collect part information. With more focus on identification of standalone parts that are not necessarily exclusive to one vehicle manufacturer, it simply requires a different approach than what many parts specialists are used to. There are instances when traditional aftermarket catalog skills come into play, and many of your existing light vehicle vendors also offer HD parts solutions. Your WD or DC might not stock a full line of heavy-duty parts, but many basics like filtration, lighting, belts, rotating electrical and batteries are often only a daily order away. For slower-moving HD-specific parts, special ordering from existing vendors is often a realistic possibility, assuming your customer can absorb the downtime. Most heavy-duty customers are commercial operators, and time spent waiting on parts is money lost for their businesses and yours. Quick turnaround times for these orders are an everyday expectation in the HD world, so last-moment requests and expedited shipping charges are common. For a parts specialist who enjoys a challenge, the occasional HD parts lookup represents a chance to flex their interchange and cross-reference muscles, and maybe even learn new ways of problem-solving that can be applied to their “regular” daily tasks! The post HD Headaches: Understanding Heavy-Duty Parts appeared first on Counterman Magazine. View the full article

HCI Equity Partners announced the launch of Driven Distribution Group, a new automotive aftermarket distribution platform. The launch coincides with Driven Distribution Group’s acquisition of the auto parts and accessories distribution business of Chicago Parts & Sound, following the recapitalization of Tri-State Enterprises, Inc. in November 2023. Financial terms of the transaction were not disclosed. By bringing together CPS and Tri-State under the Driven Distribution Group umbrella, HCI said it “aims to establish a leading platform in the automotive aftermarket industry by equipping its brands with shared resources, strategic vision, investment and advanced technology to enable its companies to deliver best-in-class customer service.” Both CPS and Tri-State will continue to operate under their respective brands, while benefiting from the shared resources of the Driven Distribution Group platform. “We are thrilled to welcome the CPS team to the Driven Distribution platform. Consistent with our original platform thesis, CPS represents a geographically strategic beachhead in the Midwest and is a great complement to Tri-State’s existing product categories. We look forward to working together to achieve our shared vision for growth,” said Scott Gibaratz, partner at HCI. Chicago Parts & Sound, based in Elk Grove Village, IL, with additional locations in Illinois and Wisconsin, is a warehouse distributor focused on automotive aftermarket parts, batteries, consumables, and accessories. The company serves auto dealerships, independent repair shops, municipalities/governments and company fleets. Bob Lederer, co-owner of CPS, said, “the growth of Tri-State Enterprises parallels that of CPS – just in a different part of the country. Opportunities to combine businesses of such similar backgrounds, culture, and customer focus make tremendous sense for all stakeholders in each company.” “We are extremely impressed with the stellar business and established market reputation Bob and Jackie Lederer have built over the past 22 years. The combination of CPS and Tri-State as part of the Driven Distribution Group platform will enable us to expand our resources and capabilities to better serve our employees and customers,” said Tristan Taylor, CEO of Tri-State. The post HCI Equity Partners Launches Driven Distribution Group appeared first on Counterman Magazine. View the full article

The three “F”s may sound like a report card we wanted to hide from our parents, but in our industry, they refer to form, fit and function. They are the cornerstones of quality in the aftermarket, and heavily referenced when describing your product offerings. From an engineering standpoint, they are critical considerations when producing an aftermarket component designed to duplicate (or upgrade) an OEM design. Form refers to dimensional and material specifications, and affects the look, feel and even weight of a component. In some enthusiast circles, finish may also be an important consideration. Form is critical for identification, as well as perception of quality. Fit allows a part to be attached to other components or work in harmony with other parts in a subassembly or system. Fine tolerances are often critical to proper fitment between two or more parts, and fit often follows form from a design and engineering standpoint. Function is the ability of the product to perform the intended duties of the original design, and may also include considerations of durability and longevity. In most cases, function is the ultimate goal of a replacement part, with fit and form contributing to this functionality. In many cases, the form, fit and function of an aftermarket part is an exact duplicate of its OEM counterpart. For some components, patent or licensing considerations may prevent an aftermarket provider from creating exact replicas of certain components. When these legal limitations prevent a reputable company from reproducing a design, modifications to the form (which do not affect fit and function) can often allow a manufacturer to produce a suitable replacement. This is not to say that “knockoff” parts are suitable replacements for aftermarket or OEM offerings. The vague or intentionally deceptive origins of gray market and counterfeit parts are a problem for everyone from the supplier to the end user, and undermines the intellectual property rights of both OEM and aftermarket manufacturers. Beauty is only skin deep, and it’s often what you can’t see that makes the difference between a great part and a potential failure. This is most obvious with counterfeit parts, where the form is often the only aspect of the product that matches the original. The use of inferior materials or other cost-cutting measures make reliability and durability a gamble when compared to the genuine article. When it comes to labor-intensive repair parts like a rear main seal, or safety items like brake parts, the fit, form and function are all critical aspects of the manufacturing process. For others, fit and function are enough to get the job done, especially if the form represents an enhancement to the original design, or an upgrade in performance and durability. I recently replaced a window motor on my personal vehicle, using a national aftermarket brand. In addition to the new motor were a half-dozen plug-and-play jumper wire adapters, allowing this single SKU to fit multiple applications. While the form was slightly different than the OEM or another brand’s reman offering, the fit and function were excellent, and that single SKU replaces five other units on my store’s shelving. It was a win for me both professionally and personally! Sometimes, the OEM doesn’t get a design quite right, and the aftermarket sees an opportunity to upgrade a flawed or poorly-conceived part. The increased use of plastics in parts design has led to a few notorious failures. In the late 1990s, we began to see repeated failures of sway bar links on the Ford Taurus. We collectively shook our heads at the OEM plastic design, and replaced them with aftermarket steel links. As these vehicles aged out of the market, it became one of those “remember when?” stories passed to new counterpeople…. until Chrysler inexplicably duplicated the design for its Jeep Renegade and Compass models! The aftermarket came to the rescue once again, and now, even the OEM has upgraded its original plastic links to a steel design. One of the greatest advantages we have over the OEM is our diversity. With hundreds of aftermarket manufacturers creating (or re-creating) replacement parts, the potential for innovation and the sheer number of resources at our disposal gives us more options than those offered by the OEM. Our adaptability and willingness to work outside the confines of an OEM catalog also give us the freedom to find creative or unorthodox solutions to our customers’ problems. The post Counterview: Form, Fit and Function appeared first on Counterman Magazine. View the full article

The highly anticipated Race to Charlotte Sweepstakes, hosted by Auto Value and Bumper to Bumper, came to a spectacular finish this October 10-14, as 20 lucky grand prize winners and their guests were treated to an unforgettable VIP racing weekend in Charlotte, North Carolina. This spring promotion, which began in March 2024, awarded professional technicians and shop owners across the country with the chance to win an exclusive NASCAR racing experience. Forty guests kicked off their weekend with an exclusive behind-the-scenes look at a performance racing team. The tour offered an insider’s glimpse into the high-octane world of professional racing. The evening continued with an exclusive dinner at the NASCAR Hall of Fame, where winners dined among the legends and history of the sport and participated in a collection of interactive racing simulations. The highlight of the weekend was a VIP race day experience at the Charlotte Motor Speedway during the race this past Sunday, according to Auto Value and Bumper to Bumper. Winners enjoyed a heart-pounding day at the track, viewing the race from a unique vantage point that brought them closer to the action than ever before. Pit and garage tours, customized swag, and autographed driver memorabilia helped to make the race day experience even more rewarding. Reflecting on the experience, Kevin Benton from The Merrill Co., Benton Auto Repair in Fort Dodge, Iowa, shared, “It was an awesome trip! I would do it again in a heartbeat. Everything was fantastic; the Auto Value and Bumper to Bumper staff were so hospitable and made it the trip of a lifetime. Everywhere we visited was great, but the race itself was something else—an amazing experience from top to bottom. I know we all appreciated the team from Valvoline being with us and hosting us on race day; such a great group of people.” In addition to the grand prize, 150 other winners received cash prizes, contributing to a total of $25,000 in additional cash prizes, which added even more excitement to the sweepstakes. Entries were earned with every qualifying $150 invoice from Auto Value or Bumper to Bumper parts suppliers, with bonus entries awarded to MyPlace4Parts users for purchases made through the platform. “The partnership with the entire Auto Value and Bumper to Bumper family is incredibly important to the team at Valvoline Global,” said Scott Street, sales director at Valvoline. “Having this collection of professional shop owners and technicians with us here in Charlotte has been remarkable, and we were delighted to host them this week. Celebrating and spending time together like this is invaluable and only cements our lasting partnership.” As the checkered flag drops on this year’s Race to Charlotte Sweepstakes, Auto Value and Bumper to Bumper said they are already gearing up for their next big promotion, promising more opportunities for professional technicians to win big. The post Auto Value, Bumper to Bumper Recap Race to Charlotte Sweepstakes appeared first on Counterman Magazine. View the full article

PRT, a brand of ADD USA group, announced it will be exhibiting various product lines and new applications at AAPEX 2024 in the Venetian Expo, booth A4871. Some of the highlights to be presented at the show are new, recently released complete strut assemblies that are designed for the 2023 Chrysler Pacifica and the 2023 Kia Forte GT, the company said. In addition, PRT is featuring popular SUV and pickup truck applications, including the Jeep Compass, Audi Q5, Ford F-150, Chevrolet Silverado and Dodge Ram 1500, among others. PRT said it also will be presenting other lines, including air shocks, motor and strut mounts and an extensive portfolio of HD applications with over 5,000 OEM references with 100% gas-charged shocks for trucks, trailers, buses, commercial vehicles, cement mixers, motor homes and many more. “We are more than happy to present our product lines and these numerous launches at the show! As an OE supplier, our company continually invests in research and development of new products, allowing us to bring the latest innovations to the aftermarket!” said Bruno Bello, director of marketing at PRT. For more information, call 1-770-238-1611, visit www.prtautoparts.com, also follow us in our social networks @prtautoparts. The post PRT Highlights Range of Product Lines appeared first on Counterman Magazine. View the full article

PRT announced the launch of 20 new products in North America. The new part numbers include complete strut assemblies and shock absorbers, representing nearly 8 million vehicles in new coverage. The launch includes coverage for light vehicles like the Hyundai Sonata, Mercedes-Benz C-Class and Subaru WRX, in addition to popular pickup truck applications, including the Ford F-150, Chevrolet Silverado and the Dodge Ram 1500, among others, according to PRT. “We are continually launching aftermarket products using the same high-quality components as our original equipment offerings,” said Bruno Bello, director of global marketing at PRT. “These new items not only expand our portfolio but also strengthen our presence in North America. The new products are in stock and ready to ship!” For more information, call 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT Launches 20 New Products in North America appeared first on Counterman Magazine. View the full article

Rislone announced its new Rislone® Hy-per Lube® High Mileage Treatment Engine Supplement (p/n 4400), which it said improves oil performance to eliminate dry starts, reduce friction and wear, prevent oil breakdown and extend engine life. “Its concentrated formula delivers legendary Rislone Hy-per Lube performance in a compact, easy-to-use, and shelf-friendly bottle,” the company added. Hy-per Lube Engine Supplement is a premium additive blend formulated to work with all motor oils, including conventional, high-mileage, and synthetic, to make older, high-mileage, and high-performance engines run better and last longer than they would with oil alone, according to Rislone. It’s also suitable for use in manual transmissions, differentials and axles. Rislone said it previously offered the supplement in a one-quart bottle, making it easy to swap a quart of oil for a quart of Hy-per Lube at every oil change. Now that most consumers buy oil in larger jugs, Rislone added it took the opportunity to reduce the package size — and the price. Concentrating the formula enabled Rislone to package it in a 16.9 oz. bottle without diluting performance. The smaller bottle also reduces packaging waste and storage space. “Adding Hy-per Lube Engine Supplement to petroleum or synthetic oils turns them into hyper-performance lubricants that deliver heavy-duty protection for all driving demands across a wide range of engine and vehicle types,” said Clay Parks, Rislone vice president of development. “In these days of high prices, we’re proud to have found a way to lower ours. Our concentrated formula saves consumers money at the counter and in years to come by helping their engines last longer.” The post Rislone Introduces Hy-per Lube Engine Supplement appeared first on Counterman Magazine. View the full article

Automotive Parts Associates announced Parts Universe is the newest member of TruStar. Established in 2011, Parts Universe offers parts for internal combustion engines (ICE), electric vehicles (EVs), and marine applications, including connectors, fuses, cables, batteries, motor oils, and other components, a news release from APA explained. “After considering our options, TruStar seemed to offer more product lines and opportunities for sales growth,” said Mike Zhu, president of Parts Universe, who added that joining a buying group was recommended by sales representatives for better deals. “We are excited to have Parts Universe join TruStar and are eager to see how our network and purchasing power will contribute to their expansion,” added APA President Steve Tucker. The post Parts Universe Becomes New TruStar Member appeared first on Counterman Magazine. View the full article

Babcox Media announces the promotion of Mike Maleski and Brandi Gangel to co-presidents, as well as the addition of Sam Littman as director of finance & operations. These strategic leadership changes underscore the company’s commitment to growth, innovation and operational excellence, while continuing its long-standing tradition of delivering impactful media solutions to the transportation industry. Babcox Media CEO, Bill Babcox, emphasized that Maleski’s and Gangel’s leadership, along with Littman’s financial and operational expertise, will be key to running effective and efficient operations while staying focused on creativity and growth. “In today’s complex and ever-changing media landscape, having co-presidents allows us to maximize the unique strengths that both Mike and Brandi bring to the company,” Babcox said. “Their combined expertise in digital product development, data and marketing creates a winning combination for us. Additionally, we’re excited to welcome Sam Littman, whose fresh perspective and strategic consulting experience will support our ongoing evolution as we grow our business.” Maleski joined Babcox Media in 2016 after a successful career in media and sports, including leadership roles at The Cleveland Plain Dealer and the Cleveland Cavaliers. With 30 years of experience in sales, digital marketing and media innovation, he has led Babcox Media’s digital transformation, developing ROI-driven strategies for advertisers and sponsors. As co-president, he will continue to build on these successes and lead the company’s sales and business development efforts. “I am excited to step into this role alongside Brandi. Together, we’ll deliver forward-thinking media solutions for the markets we serve,” Maleski said. “Our focus on innovation, paired with the incredible talent across the company, positions Babcox Media as a leader in this space.” Gangel, who joined Babcox Media in 2014, has been instrumental in the company’s audience data and marketing initiatives. With more than two decades of experience across the hospitality, retail and media industries, Gangel has proven expertise in data acquisition, development and integrated multimedia strategies. As co-president, she will spearhead the company’s audience-driven and customer-success strategies, leveraging data to implement informed and creative solutions. “I’m honored to partner with Mike,” Gangel said. “Our industry is at an exciting crossroads, and I look forward to further developing our audience intelligence, content creation and marketing capabilities to drive results for our clients. I’m excited to tap into the strengths of our team and build upon our success.” As director of finance & operations, Littman brings experience from Ernst & Young, where he worked as a management consultant. With a strong financial acumen and expertise in business process optimization and operational efficiency, he will play a critical role in supporting Babcox Media’s continued success. “I’m thrilled to return to Northeast Ohio and join Babcox Media,” Littman said. “I look forward to working with the team to strengthen our operations and support the company’s ambitious growth plans.” Babcox Media remains committed to evolving with the needs of its audience while staying true to its roots as a leading provider of innovative content and data solutions for the transportation industry. For more information, visit babcox.com or contact Bill Babcox at 330.670.1234 x217 or [email protected]. The post Babcox Media Announces Leadership Evolution with New Executive Appointments appeared first on Counterman Magazine. View the full article

Eaton announced it is now offering Advantage automated series clutch and Cummins flywheel kits for the Eaton-Cummins Endurant automated manual transmission (AMT). The two will be sold in the same kit for the first time, according to Eaton. An Eaton news release announcing the product launch explained that a flywheel, which is the interface between the engine and clutch, is bolted to the engine and spins when in operation. The clutch cover, which is bolted to the flywheel, also spins, and the driven disc of the clutch engages against the flywheel, which over time can cause wear. “Today’s manufacturers recommend that flywheels should be replaced, rather than the previous practice of resurfacing worn flywheels,” said Leandro Girardi, director, aftermarket, Eaton’s Mobility Group. “This ensures the flywheel fits correctly to engage with the clutch, and prevents fault codes, excessive wear and vibrations.” Eaton said its Advantage Automated clutch is the original equipment clutch used in the Endurant transmission. The post Eaton Introduces New Manual Transmission Clutch and Flywheel Kits appeared first on Counterman Magazine. View the full article

Cloyes announced the release of an expanded range of timing chain kits and components for Q3 2024. The company said this latest product launch provides aftermarket solutions for a broad selection of popular vehicle makes and models. Cloyes said this quarter’s new offerings include comprehensive timing chain kits for Ford and Subaru vehicles. They’re designed to support Ford models such as the F-150, Mustang, Expedition and Transit, with engine sizes ranging from 2.7L to 3.7L. Subaru models, including the Forester, Impreza, Outback, and BRZ, are also covered, with kits tailored for 2.0L and 2.5L engines. Cloyes further expanded its product line with new timing chain kits for Mercedes-Benz and Mazda vehicles. Mercedes-Benz kits are designed for the 2.1L and 2.7L engines found in models such as the E250, GLE300d, and Sprinter vans. For Mazda, owners of vehicles such as the Mazda 3, CX-5, and MX-5 Miata can benefit from Cloyes’ new timing and oil pump chain kits, the company said. In addition, Cloyes now offers expanded coverage for Hyundai, Kia, and General Motors vehicles. The new kits support popular Hyundai and Kia models like the Sonata, Optima, Santa Fe and Sorento, with engine sizes ranging from 2.0L to 2.4L. For GM, Cloyes has introduced timing chain kits for 1.4L and 1.5L engines in models such as the Chevrolet Spark, Malibu, and GMC Terrain. Cloyes said each kit is engineered for optimal engine performance and includes a variety of essential components such as timing chains, accessory drive belts, variable valve timing (VVT) components and water pumps, where applicable. The company added that the kits “provide all necessary timing and oil pump chain system components to ensure long-lasting, efficient engine performance, meeting or exceeding OEM standards.” The post Cloyes Expands Product Line with New Timing Chain Kits appeared first on Counterman Magazine. View the full article

NexaMotion Group’s (NMG) recently acquired PPi Automotive has announced a new store opening in Pittsburgh, located at 3251 Babcock Blvd. The company said the 11,000-sq-ft facility opened on October 1 with four times the amount of inventory and double the number of delivery drivers for faster service than its previous facility located nearby. “We have added new product lines from trusted industry brands,” said Rich Johnston, Jr., VP of sales and operations for PPi. “We are conducting an entire relaunch of the location to meet the growing demands of our customer base here in Pittsburgh.” Neil Sethi, CEO of NexaMotion Group, said that the new location reflects the investments NexaMotion has made in the product lines and increased store inventories to support the Pittsburgh market. “When we finalized the acquisition of PPi Automotive, we wanted to make strategic investments in this market to expand the availability of the high-quality parts our customers need,” said Sethi. “This new location is a great example of that investment.” The post NexaMotion Announces New, Expanded PPi Location in Pittsburgh appeared first on Counterman Magazine. View the full article

Advanced low-voltage battery solutions provider Clarios, announced a strategic investment in Altris, a pioneer in sustainable sodium-ion battery technology, with the aim of manufacturing low-voltage, sodium-ion (Na-ion) batteries for the automotive sector. Clarios expects its investment to initially enable Altris to finalize and start pilot production of Na-ion automotive batteries, followed by commercial production beginning in 2026. This equity stake builds on a joint development agreement (JDA) between Clarios, producer of one in three of the world’s low-voltage car batteries, and Altris, a leader in sodium-ion cathode material and battery cell technology, focused on low-voltage Na-ion batteries, according to a news release announcing the strategic investment. Clarios said it will leverage its expertise in Battery Management Systems (BMS), software and system integration to design the Na-ion low-voltage automotive battery system to optimize battery performance. Altris, on the other hand, will focus on developing the sodium-ion cell technology for this low-voltage application. Every vehicle, including hybrid electric and fully electric vehicles, requires a low-voltage energy source to power an increased number of software-based functions such as steer-by-wire, break-by-wire, autonomous functions, and enhanced in cabin experiences. The Clarios low-voltage system architecture, comprising multiple networks and battery power sources, is essential for powering critical safety features and ensuring redundancy in vehicle electrical systems, the company said. Sodium-ion batteries are well suited to meet these increased power demands. At the same time, they are inherently sustainable and easy to recycle. “A sodium-ion battery solution perfectly complements our chemistry-agnostic portfolio, neatly dovetailing with lithium-ion and lead-acid options to capture the best attributes of both: high performance and lower cost,” said Federico Morales-Zimmermann vice president and general manager, global OEM customers and technology at Clarios. “A sodium-ion battery system provides agility for automakers seeking options in meeting intensifying low-voltage demands created by advanced vehicle technologies.” The materials used to produce sodium-ion cells – salt, wood, iron and those found in air – are abundant globally and are free from harmful chemicals or minerals mined in conflict zones. Developing Na-ion batteries for vehicles would represent an important advancement in automotive battery technology, while advancing the auto industry’s circularity goals, Clarios said. The post Clarios, Altris Partner on Low-Voltage Sodium-Ion Batteries appeared first on Counterman Magazine. View the full article

“Humans think AI is going to replace them,” says Mike Mohler, executive vice president and chief purchasing officer with the Automotive Parts Service Group. “It won’t. Somebody using AI to be better than you will replace you.” The integration of artificial intelligence in the aftermarket is more advanced than many people might realize, according to Mohler. It’s already yielding impressive results for those who are using it effectively. The primary challenge is not just the availability of data, but the effective use of that data to drive actionable insights and decisions. Mohler cites a report from Accenture showing that AI-driven price optimization can result in a 5% increase in gross margin and a 15% boost in revenue. “You look at some of our competitors, and they’re able to post comparatively outrageous profit margins,” says Mohler. “They’re using AI for logistical prowess. They’re using it for customer service. They’re using it to get the right pricing in play.” The ability to make informed decisions based on comprehensive data analysis is a major advantage of AI. Data scientists in the aftermarket industry are increasingly using the technology to turn large sets of data into actionable insights. This includes identifying market trends, customer preferences and operational inefficiencies. The application of AI in this area can lead to better strategic planning and improved business outcomes. Mohler says those applications can have a significant impact on profitability. “Let’s say the average WD would have a 25-45% gross profit margin, given their business model. Some competitors are posting 58%. AI is going to be the tool to help them catch up. We’ve got to get to 53% minimum, I think. That’s a rarefied position, but it’s been tested by some of the smartest people that I know, and it should be achievable when we’re planning and we’re hoping that it is,” Mohler explains. A Customer Experience Revolution AI’s application extends to customer service as well. Chatbots and virtual assistants are now commonplace, offering customers quick and efficient service. These AI-driven tools have evolved to the point where they can engage in conversations that are increasingly indistinguishable from human interaction. “I wonder how many people know that they’re talking to a chatbot when they’re talking to a chatbot?,” asks Mohler. Navigating the Risks Despite its advantages, AI’s integration into the aftermarket raises several concerns. Cybersecurity is one of them, as increased reliance on data systems introduces new vulnerabilities. “We have employees with access to the internet at a thumb’s notice, and if we’re not careful, they can mistakenly click on something that could disrupt our business for months,” Mohler explains. Mohler also expresses concerns about protecting intellectual property. Misuse of data or inadequate protection against competitive eavesdropping could undermine trust and impact the industry’s integrity. “Once the data hits the public domain, how do we protect it and how do we make sure that it’s not being used against us? How do we know that we’re not enabling our competitor who’s able to electronically eavesdrop on one another like never before?,” asks Mohler. Envisioning AI’s Next Steps Mohler stresses that AI’s influence on the aftermarket is only in its infancy. Over the next 5-10 years, he envisions an advancement from a basic understanding of AI as an algorithmic tool to more specialized applications tailored to industry-specific needs. “So my thought would be that companies would have their own internalized GPTs and industries would have their own internalized GPTs. My hope is also that we will become as skilled at selling to disembodied customers via e-commerce as we are at selling to them when they’re across the counter from us or in our stores,” Mohler says. Mohler references the seven stages of AI when looking ahead to the technology’s impact on the aftermarket. “When it comes to supply chain, when it comes to logistically moving products around, when it comes to optimizing sale price, optimizing customer service, my hope is that we will be a little closer to stage seven. Right now, we’re really at stage one and a half, maybe two,” says Mohler. As the technology evolves, moving beyond its current capabilities, AI’s exact impact on the aftermarket, and countless other industries, will be even more profound. Companies that invest in AI and adapt to its changes will be well-positioned to thrive in the future of the automotive aftermarket. “It’s incumbent upon us to understand AI and to become data scientists ourselves, because everybody’s got access to the data. Whoever can use the most disparate sources for the best outcomes is going to win in my overall view of it,” says Mohler. The post The Aftermarket’s AI Revolution: Opportunities & Challenges appeared first on Counterman Magazine. View the full article

BG Products and Motorcraft announced a partnership on two new Motorcraft® Fuel System Cleaning products for Ford and Lincoln vehicles using approved Motorcraft fuel products, equipment and services at Ford locations throughout the United States. The companies said the goal of the Motorcraft Enhanced Maintenance Fuel Service Program is to diminish the adverse impacts of lost combustion chamber efficiency and restore fuel economy, power, and performance. The program recently moved to a nationwide launch for Ford & Lincoln dealerships across the U.S. “BG Products is extremely excited to partner with Motorcraft to offer the new Motorcraft Enhanced Maintenance Fuel Service Program,” said Darin Greseth, president, CEO, and chairman of BG Products, Inc. “This new program will assist Ford and Lincoln customers in keeping their fuel injectors and intake system clean to ensure like-new performance and fuel economy.” Below are the approved Motorcraft and BG co-branded products, part numbers and mileage recommendations for enhanced service. The new Motorcraft Program is recommended at oil change intervals. More information is available at Ford and Lincoln dealers. The post BG Products, Motorcraft Announce Launch of Fuel Service Program appeared first on Counterman Magazine. View the full article

ShowMeTheParts announced the release of a new mobile app, described by the company as a “complete overhaul designed to embrace the AI tools of the future.” Features like year/make/model lookup and application lookup, remain on the app, but the company said that information will be available with an updated interface that’s smoother, more stable, and more intuitive. The company launched its first mobile apps for auto parts catalog lookup over 15 years ago. Since then, ShowMeTheParts made consistent tweaks and updates to its original mobile app technology. Saying that incremental updates are no longer enough to stay ahead of the curve, the company released a new app, built on what it calls a “cutting-edge technology platform.” ShowMeTheParts adds that the updated app is about more than just aesthetics. The company said the new app meets stringent requirements regarding user privacy, data security and overall app performance. The post ShowMeTheParts Releases New Mobile App appeared first on Counterman Magazine. View the full article

Federated Auto Parts is encouraging people to vote for a winner for the World Of Outlaws Federated Car Care Work Zone Teamwork Counts award. The winning team receives $5,000, which will be presented at the World of Outlaws championship banquet. By voting, fans have a chance to win two VIP tickets to the 2025 Federated Auto Parts DIRTcar Nationals at the Volusia Speedway Park on Saturday, Feb. 8, including access to the Federated Auto Parts suite. Other prizes include four $50 Visa gift cards. You may vote once per day. Click here for more information on how to vote. The post Vote For Federated’s Car Care Work Zone Teamwork Counts Award appeared first on Counterman Magazine. View the full article

Driven Distribution, LLC, a warehouse distributor of automotive aftermarket hard parts, consumables and accessories backed by HCI Equity Partners, announced that it has acquired the auto parts and accessories distribution business of Chicago Parts & Sound. Financial terms of the transaction were not disclosed. This marks the second transaction in the Driven Distribution platform, following the recapitalization of Tri-State Enterprises, Inc. in November 2023. Based in Elk Grove Village, IL, with additional locations in Illinois and Wisconsin, Chicago Parts & Sound is a warehouse distributor focused on automotive aftermarket parts, batteries, consumables and accessories. The Company serves auto dealerships, independent repair shops, municipalities, governments and company fleets. Chicago Parts & Sound was founded in 1978 and acquired by Bob and Jackie Lederer in 2002. Since then, CPS has had a tremendous track record of success by providing value-added products and services to its clients, in addition to completing several acquisitions, according to a news release announcing the acquisition. Bob and Jackie said they are reinvesting in the Driven Distribution platform as part of the transaction and will continue to own and operate Police Department Systems (police and emergency vehicle upfitting services) and Coachcraft & Precision Services (specialty auto restoration services). Bob Lederer, co-owner of CPS, said, “The history of Tri-State Enterprises is in many ways parallel to that of CPS – just in a different part of the country. Opportunities to combine businesses of such similar backgrounds, ideologies, culture, and customer focus make tremendous sense for all stakeholders in each company.” “We are extremely impressed with the stellar business and established market reputation Bob and Jackie Lederer have built over the past 22 years. The combination of CPS and Tri-State as part of the Driven Distribution platform will enable us to expand our resources and capabilities to better serve our employees and customers,” said Tristan Taylor, CEO of Tri-State. Scott Gibaratz, partner at HCI, added, “We are thrilled to welcome the CPS team to the Driven Distribution platform. Consistent with our original platform thesis, CPS represents a geographically strategic beachhead in the Midwest and is a great complement to Tri-State’s existing product categories. We look forward to working together to achieve our shared vision for growth.” Dickinson Wright PLLC served as legal counsel to Driven Distribution and HCI. The post Driven Distribution Platform Acquires Chicago Parts & Sound appeared first on Counterman Magazine. View the full article

NexaMotion Group (NMG) continues its rapid expansion, acquiring 4M Parts Warehouse out of Cleburne, Texas. Founded in 1977, 4M Parts Warehouse provides premium-quality auto parts for professional repair shops. Terms were not disclosed. 4M Parts Warehouse has 17 locations in North Texas and more than 120 employees. 4M Parts Warehouse President Lanny Martindale will join NexaMotion Group as VP of sales and operations. “I’m excited about joining forces with NMG, as their strategic vision aligns perfectly with ours,” said Martindale. “This collaboration presents exciting growth opportunities for our team members and will allow us to bring new product lines to our customers in the North Texas market.” Neil Sethi, CEO of NexaMotion Group, said, “This is a significant acquisition in a key strategic market for NMG, and we’re just getting started. 4M Parts Warehouse embodies our commitment to innovation and quality of service in supporting automotive repair shops. We’re excited for this new partnership and to expand our presence in North Texas.” The post NexaMotion Acquires 4M Parts Warehouse in North Texas appeared first on Counterman Magazine. View the full article

You could cash in on the celebration of the silver anniversary of the O’Reilly Auto Parts commercial jingle. To mark the 25th anniversary of “Oh, Oh, Oh, O’Reilly…Auto Parts…OWW!!” O’Reilly is sponsoring a contest based on its signature song, with three top prizes of $5,000 each, and you don’t even need to be able to sing. The company said you can enter in one or all of the categories: Dance: Use any of the jingle versions on the O’Reilly TikTok, Instagram or YouTube to boogie your way to big bucks. Remix: Reimagine the classic jingle and turn it into a club-worthy dance hit. Cover: Take the O’Reilly jingle to the next level with your vocal and musical talents. O’Reilly said its “simple, catchy tune” was born in Springfield, Missouri, the hometown of O’Reilly Auto Parts. It was first pitched as an acoustic guitar recording on a cassette tape. Earlier this year, O’Reilly was honored with Radio Marketer of the Year at the 2024 Radio Mercury Awards, in large part because of the everlasting impact of the jingle, the company said. But, as O’Reilly pointed out, that doesn’t mean there isn’t a special version out there waiting to be created. People can submit their entries Oct. 1 through Oct. 31, 2024 by going to OReillyJingleContest.com, where there are also rules and details on prizes. People around the world will be able to vote for their favorite from Nov. 1 to 15, and winners will be announced Nov. 26 – unless there’s a tie, which could bring a second round of voting. Follow the fun by using the hashtag #OReillyJingleContest. The post “OWW!” O’Reilly Auto Parts Sponsors Jingle Contest appeared first on Counterman Magazine. View the full article

Anchor Industries announced 10 new part numbers that cover over 3,145,000 applications and model years 2014-2024. Anchor said the below part numbers, which are in stock and available for immediate delivery, “represent excellent sales opportunities.” For more details on Anchor’s complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. Anchor Industries will be exhibiting at AAPEX 2024, at booth A4434. The post Anchor Adds More Jeep Coverage appeared first on Counterman Magazine. View the full article

The Automotive Parts Services Group (The Group) announced that Jeff Koviak will assume the role of CEO effective January 1, 2025, replacing retiring CEO Larry Pavey. The Group is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America. In his new role, Koviak will be dedicated to driving strategic initiatives for The Group membership that “will maximize future revenue growth while simultaneously streamlining internal systems and resources to reduce redundancy throughout the organizations,” according to a news release announcing his appointment. “We feel Jeff is the ideal candidate to move The Group toward the original goal of strategically unifying the traditional aftermarket partners while still respecting the unique strengths that each of the individual groups offer in their marketplace,” said Sue Godschalk, president of Federated Auto Parts. “Jeff comes to us with an exceptional background,” added Robert Roos, president and CEO of The Pronto Network. “During his 30-year career at Tenneco/DRiV, he built strong, long-term, trusting relationships with all of our members, and we are excited to have him join forces with our teams.” The post The Group Announces Leadership Changes appeared first on Counterman Magazine. View the full article