Counterman

The 2021 Automotive Communications Awards were announced during the Women in Auto Care Awards ceremony at AAPEX to celebrate the marketing achievements in both business-to-business and business-to-consumer markets of the auto care industry. With 125 total entries, this year saw fierce competition for a chance to take home one of 30 awards presented in Las Vegas. The Automotive Communications Awards annually recognizes companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC). “The Women in Auto Care Automotive Communications Awards are really special, because not only do they recognize and reward our industry’s best marketers, but the awards also give back to the industry through scholarship dollars.” said Jacki Lutz, executive committee administrator, Women in Auto Care. “Congratulations to all of the winners this year. These submissions are judged by our industry’s greatest marketers, so you should really feel extra proud that you were awarded by your industry peers.” A portion of the proceeds from award submissions goes toward the Women in Auto Care Scholarship program, which annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs. Business-to-Business 2021 Winners Category: Best Ad Campaign to Distribution/Retail Audience Company: NAPA AutoCare Submission: NAPA T&E Virtual Product Show Category: Best Ad Campaign to Technician/Repair Audience Company: DRiV Inc. Submission: Garage Gurus 2021 Spring Media Campaign Creative and Analytics Category: Best Ad to Either Distribution/ Retail or Technician/ Repair Audience Company: Snap-on Tools/Traction Factory Submission: PT338 Stubzilla Category: Training Communications Company: DRiV Inc. Submission: Walker Colorado Emissions Regulations Training Communications Category: Article/Blog/Content Piece – Technical Company: ADVICS & MBE Group Submission: Best Technical Article Category: Article/Blog/Content Piece – General Market/Special Interest Company: Ziebart Corporation Submission: Veteran Franchisee Spotlight Category: Newsletter Company: JohnDow Industries Submission: EuroVent Newsletter Category: Logo Design/ Usage Company: Pep Boys Submission: Pep Boys Centennial Rebrand Category: Website Company: DRiV Inc. Submission: Monroe.com Website Refresh Category: Promotional Goods, Gear, Marketing Collateral Company: BCA Bearings by NTN/Bower Bearings by NTN Submission: BCA/Bower “Summer Fun” Promotion Category: Special Promotion and/or Promotional Event Company: MOTOR Information Systems Submission: MOTOR Top 20 Awards Category: Packaging Company: Lumileds Submission: Philips Upgrade Lighting Packaging Category: Social Media Campaign Company: GATES Submission: “PROTECT THE RIDE” Vehicle Owner Education Campaign Category: Best App for Mobile Device Company: NAPA AutoCare Submission: NAPA AutoCare Mobile App Category: Use of Video – Technical Company: AutoNetTV Media Inc. Submission: Gates Modular Hoses Category: Use of Video – General Market/Special Interest Company: NAPA AutoCare Submission: NAPA Apprenticeship Program Video Category: Best 360-Degree Marketing Campaign Company: Plews & Edelmann Submission: Plews & Edelmann Elite Power Steering Program Business-to-Consumer 2021 Winners Category: Television Commercial Company: Pep Boys Commercial: Pep Boys Celebrating 100 Years TV Spot Category: Print ad Company: NAPA AutoCare Submission: INSIGHT Print Ad Category: Digital Display Ad Company: Pep Boys Submission: Centennial Anthem Category: Direct Mail Piece, Brochure, Booklets, Handout Company: Snap-on Diagnostics/Traction Factory Submission: Fast-Track Intelligent Diagnostics Category: Article/Blog/Content Piece Company: Endurance Warranty Submission: What Does It Mean to Be ASE Certified? Category: Video Company: AutoNetTV Media Inc. Submission: Permatex Pro-Tips Category: Consumer/Community event Company: Pep Boys Submission: Pep Boys Road Trip Events Category: Website Company: Purolator Filters Submission: New Website Award: Business-to-Consumer Category: Social Media Campaign Company: Idemitsu Lubricants America Submission: Digital Brand Awareness Campaign Category: Social media Campaign (Specifically for Independent Repair Shops) Company: Schaeffler USA Inc. Submission: REPXPERT Swag Bag Giveaway Category: Radio or Podcast Company: Ziebart Corporation Submission: COVID-19’s Impact on Transportation Category: Co-op advertising (Repair Shop Partnered with Manufacturer/Distributor to Market) Company: NAPA AutoCare Submission: NAPA PROimage Co-Op Offer Category: Best 360 Degree Marketing Campaign Company: Pep Boys Submission: Pep Boys Centennial For more information about the Automotive Communications Awards, visit the Women in Auto Care webpage or email Jessica Finnerty, staff liaison, Women in Auto Care, at [email protected]. The post 2021 Automotive Communications Awards Winners Announced appeared first on Counterman Magazine. View the full article

NGK Spark Plugs continues its commitment to the automotive aftermarket and The University of the Aftermarket Foundation (UAF). To support this, the NGK and NTK brands hosted a “Pour It Forward” invitational at AAPEX this year to support the UAF Coffee Club donor campaign. Invited guests received a donation to the UAF Coffee Club in their company’s name for visiting the NGK/NTK booth. Invitees then had the opportunity to double the contribution by participating in an in-booth challenge game. NGK and NTK would like to thank the following customers, colleagues and industry partners who visited us and played the “Cliff Hanger Challenge” to raise a UAF Coffee Club donation of $2,500. 10 Missions Media AASAACIAdvance Auto PartsAftermarket Auto Parts AllianceAPHAPW Knox-Seeman WarehouseAutomotive Experts Marketing Group Auto PlusAutoZoneAVIBabcox MediaEndeavor Business MediaEpicorFederated Auto PartsGenuine Parts CompanyHanson DistributingHovis Auto SupplyNPWO’Reilly Auto PartsParts AuthorityPep BoysPronto NetworkRPS MarketingTri-State EnterprisesUAFUAF VeteransBob EaganPete and Anne KornafelJennifer TioUndercar PlusUniversal To donate and join the club, visit www.UofA-Foundation.org/CoffeeClub, choose a level of recurring support and complete the form. All contributions are tax-deductible to the extent provided by law. The post NGK/NTK And The Aftermarket ‘Pour It Forward’ At AAPEX appeared first on Counterman Magazine. View the full article

Counterman’s “Guess the Car” contest challenges our readers to solve an automotive riddle, for a chance to win $100. And each month, we receive hundreds of responses from aftermarket professionals trying to guess the model of the vehicle depicted. The correct answer for the October/November contest is the Kia Carnival. The winner is Daniel Blaskie, a counterman at Athens Auto Supply in Union City, Michigan. Now, let’s get to know the “Guess the Car” champion. CM: How long have you been working in the auto parts business? DB: I’ve been with NAPA Auto Parts for about 10 years now. This is actually my first and only job that I’ve had. I started here part-time when I was in high school, and then moved to full-time when I graduated. I just loved it, and I’ve been here ever since. CM: What do you like most about your job? DB: Being able to tie my passion for vehicles and farming into helping customers. Being able to work with that every day is kind of the best of both worlds. CM: What’s the strangest question a customer has asked you? DB: We had a customer come in wanting to know what type of oil her car took. We told her to check on the oil cap; a lot of times it’s written on there. And this particular lady came back in and said, “It says ‘710.’” Because that’s “oil” turned upside down. She read it as “710.” CM: What’s the coolest car you’ve ever owned or worked on? DB: Both owned and worked on. It’s my ‘76 Jeep CJ-5. CM: Do you have any interesting hobbies? What do you do for fun? DB: I’m a part-time firefighter and EMT, and I’m a father of four, so I don’t have a whole lot of free time. One of my sons is just getting old enough to kind of get interested in vehicles and stuff, and I love working on things with him. Seeing how he picks things up and helps me out is just a blast for me. CM: What’s your dream car? DB: My dream car would be an ‘88 DeTomaso Pantera. I just love the Italian body style combined with American muscle. It’s the best of both worlds. The post Meet The ‘Guess The Car’ Champ: Daniel Blaskie appeared first on Counterman Magazine. View the full article

The “Best Supporting Actor” Oscar is given annually to a performer who portrays a secondary role in a film, “supporting” the performances of the main characters. Never the primary focus of the story, these characters quietly shine in their own way, helping the lead actors tell their tale of action, adventure, love or mystery. When we hear the name of a classic film, it’s usually the lead actor whom we associate with the title. Joe Pesci is “My Cousin Vinny,” but who can forget Marisa Tomei as “Mona Lisa Vito,” his cranky fiancée (and expert witness) with the automotive knowledge to crack the case wide open! Tomei won an Oscar for that performance, despite being a secondary character. Sometimes, it’s the small roles that really count. Gas springs, aka “lift supports,” are one of those parts that don’t receive a lot of screen time, but play an important role in providing convenience to vehicle owners. These nitrogen- and oil-filled cylinders aid in the opening and closing of hoods, liftgates and trunk lids, as well as several accessory components. Like many components, most of our customers don’t think about them until they begin to fail, often in cold weather. As the temperature drops, the cylinder’s gas pressure (its “holding” force) also decreases. For those of us who regularly raise a hood to test a battery or change a bulb, the weak lift support can be a simple inconvenience, or it can be the cause of a nasty whack on the back of the head! For most applications, gas springs are a straightforward exercise in cataloging. When looking up liftgate struts, occasionally the parts specialist has to determine if the customer wants the supports that help raise and lower the entire liftgate, or just the glass. With the prevalence of power-assisted liftgates on late-model SUVs, the parts specialist also may encounter situations where gas springs play a secondary role to an electric motor-driven unit. Beyond the catalog, gas springs also are found in a number of “universal” applications. Truck caps, tool boxes and other accessories often feature one or more lift supports, but figuring out the appropriate specifications requires a little extra effort. Extended and compressed length are obvious key features, but the extension force (“weight rating”) is just as critical when selecting a replacement universal support. The back glass of a truck cap is considerably lighter than the entire liftgate of an SUV, so the two applications require totally different amounts of force. Customers who choose to replace their heavy OE steel hoods with lightweight fiberglass or carbon-fiber hoods also may need to change to a part with less extension force, to prevent stress at the hinge mounting points. Wherever gas springs are used in pairs, it’s especially important to replace them together. An older, weaker gas spring can cause the “dominant” one to carry more of the load, which may shorten its lifespan. Mismatched struts will exert unequal forces on the door, hood or gate, and can lead to damage. When in doubt, stick to the catalog information (if available), or refer to any existing specification labels/markings on the old unit. The humble gas spring also played a “supporting role” in one of the most iconic movie cars of all time. The gullwing doors of the DeLorean DMC-12 in “Back to the Future” get an assist from a pair of gas-charged lift supports, as do the “hood” (luggage compartment) and the louvered engine cover on the stock DMC-12s. You may not be able to actually purchase a flux capacitor for your DeLorean, but all of the lift supports are still available in the aftermarket. You don’t even need to set your time circuits back to 1985! The post Best Supporting Actor: Gas-Charged Lift Supports appeared first on Counterman Magazine. View the full article

The University of the Aftermarket Foundation (UAF) board of trustees has elected its officers for fiscal-year 2022. An official confirmation vote was held during the recent UAF board of trustees virtual meeting on Oct. 27. The approved slate of officers is as follows: Chairman – Robert Egan, Egan & AssociatesSenior vice chairman – John R. Washbish, president and CEO, Aftermarket Auto Parts AllianceVice chairman – Larry Pavey, CEO, Federated Auto PartsTreasurer – William Maggs, executive vice president, supply chain, Parts AuthoritySecretary – Roger McCollum, CEO, N.A. Williams CompanyChairman emeritus – Rusty Bishop, leadership advisor, Federated Auto PartsExecutive director – Jennifer Tio, president, Maximum Marketing Services Inc. The following Lifetime Trustee representatives will serve on the University of the Aftermarket Foundation board of trustees in the coming year: Mohammed Al Fayyad, ACDelcoWilliam Babcox, Babcox Media Inc.Richard Beirne, Richard and Lisa BeirneBrent Berman, First Brands GroupMichael C. Buzzard, The Clay Buzzard FamilyMike Carr, CARDONE IndustriesMauro Cifelli, AWDAJeff Darby, Dorman Products, Inc.Ryan Devine, MiX representativeChris Gardner, Automotive Aftermarket Suppliers AssociationDuncan Gillis, BBB Industries LLCTodd Hack, MevotechPhilip Halberg, Federal-Mogul (DRiV)Bill Hanvey, Auto Care AssociationTim Hardin, Epicor Software CorporationTodd Hertzler, Robert Bosch LLCPete KornafelJeffrey E. Koviak, Tenneco (DRiV)Fletcher Lord III, Parts Warehouse/Crow BurlingameJacki Lutz, YANG representativePaul McCarthy, Motor & Equipment Manufacturers AssociationDave McColley, Mann + Hummel MHFTRollie Olson, Rollie & Gayle Olson and FamilyHeather Preu, MAM Software Group, Inc.Chris Pruitt, East Penn Manufacturing and Flicker/Langdon/PruittJacqueline Rodriguez, Parts AuthorityRobert Roos, The Pronto NetworkRick Schwartz, The Schwartz FamilyRobert M. Segal, Sanel NAPA/The Segal FamilyEric Sills, Standard Motor ProductsSteve Smith, GCommerce IncDanielle Sonnefeld, Women in Auto CareBill Stroupe, KIAWA Education FoundationTom Tecklenburg, Dayco Products LLCChuck Udell, Morris/Rupp McCartney Education Trust of APSA Several more industry professionals will serve UAF in a variety of support roles: Wendy Earp, audit committee; Kristin Grons, marketing committee; George Keeley, legal counsel; Ken Marker, investment advisor; Larry Northup, AWDA liaison; Nathan Perrine, comptroller; Mort Schwartz, contributions committee; Billy Sissamis, accounting; Joe Stephan, marketing committee; and Casey Ventrillo, investment advisor. The University of the Aftermarket Foundation is a 501(c) 3 not-for-profit organization. All contributions are tax-deductible to the extent provided by law. To make a donation, visit UofA-Foundation.org. To learn about available scholarships, and to apply online, visit AutomotiveScholarships.com. The post UAF Announces Officers, Trustees For 2022 appeared first on Counterman Magazine. View the full article

ADVICS won an Automotive Communications Award at AAPEX 2021 for “Best B2B Technical Article/Blog/Content Piece,” for its technical article titled “Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of.” The award-winning article drove more website traffic than any other paid or organic source, achieving more than 55% of total website visits between October 2020 and August 2021. Additionally, the article had a bounce rate of only .06% – far lower than the industry-standard bounce-rate benchmark of 24% to 40%. “As the leader in braking technology for the automotive aftermarket, we recognize the importance of providing quality technical resources to technicians and automotive repair professionals,” said Fumiko Higa-Bales, branding and supply chain manager, aftermarket. “We are proud to accept this award for our content that has not only helped to educate technicians, but has also achieved outstanding results for our brand in the way of SEO, website traffic, brand awareness and more.” The results achieved by this article can be attributed to both the content resonating with the target audience and also the way it was optimized to serve ADVICS’ existing SEO strategy. Written using the analysis and findings from ongoing SEO-keyword research, this article achieved rankings on 26 tracked keywords, with 10 of those keywords ranking in first place. The award winning article, featured in the “Technical Resources” section of the ADVICS website, was written and optimized by MBE Group, a full-service marketing communications agency based in Bloomfield Hills, Michigan. The Automotive Communications Awards, presented by Women in Auto Care, acknowledge companies and agencies for their outstanding advertising, marketing and public relations efforts in the automotive aftermarket. For more information on ADVICS, visit ADVICSAftermarket.com, and find its entire library of technical articles, videos and more here. The post ADVICS Wins Automotive Communications Award At AAPEX 2021 appeared first on Counterman Magazine. View the full article

On Friday, Nov. 12, the world lost an iconic American racing hero: Bob Bondurant. Bondurant passed away at the age of 88 in Paradise Valley, Arizona. He is survived by his wife, Pat, president and CEO of the Bondurant Racing School, who vows to continue the legacy of the school. Robert Lewis Bondurant was born on April 27, 1933, to John Roper Bondurant and Ruth Williams Bondurant of Evanston, Illinois. His father owned two luxury-car dealerships named Bondurant Motors. When Bob turned 2 years old, the family moved to Westwood Village, California. Bondurant began his fascination with speed as a 3-year-old on his first tricycle with playing cards clothes pinned on his spokes for the sound of the rush. At age 8, his father introduced him to racing by taking him to Thursday-night midget races. By 12 years old, his parents were divorced, and he persuaded his mother to purchase a Whizzer electric bike to deliver his newspapers faster. By 14, he owned his first Indian motorcycle, and after the devastating death of his mother at 16 years old, he started racing flat track and even bigger Indians and Harleys. His mother’s death left him inconsolable, which is where the seed of his fearlessness was realized. Bondurant then was inducted as the youngest member of the “Galloping Gooses,” which eventually became “Hell’s Angels.” At 23 years old, he discovered that he had more control with four wheels than he did with two, and his racing career began in a Morgan Plus 4. From the age of 23 to 34, Bondurant became one of the most iconic race car drivers in the world. He won the National Corvette Title, Le Mans GT, the World Championship and the Baja 500. Between 1961 and 1963, he won 30 out of 32 races in Corvettes. Bondurant is the first and only American to bring the World SportsCar Championship trophy home to America in the legendary Shelby Daytona Coupe #No. 26. He then rose to the highest level in racing with Ferrari in Formula 1 and prototypes. A Fateful Race Bondurant left the Formula 1 race series to race the even faster Can-Am cars with best friend and team driver, Peter Revson, in the Lola T70 Mark II. In 1967, a fateful race at Watkins Glen changed his entire career, and the Bondurant School was born. His steering arm broke at 150 mph, and, lying in traction at the hospital, he vividly remembers his conversation with God explaining to Bondurant that he was needed more on earth and to start a driving and safety school to save thousands of lives of those otherwise dying on the highways and in motorsports. Answering the call, on Feb. 14, 1968, Bondurant founded the Bob Bondurant School of High Performance Driving. For 50 years, it earned and held a reputation as the No. 1 racing school in the world, crediting Bondurant as “the global expert authority on driver training and safety.” Using his notorious racing skills, he copyrighted “The Bondurant Method.” Personally, he taught his hand-selected instructors how to educate the world to be better drivers. Bob and the Bondurant team graduated more than 500,000 students at his famous school, including Christian Bale, Paul Newman, Clint Eastwood, Nicolas Cage, and Tom Cruise, to name a few. Bondurant was actively at the track every day, enthusiastically greeting his new students until he was well over 85 years old. He kept racing too. Bondurant’s last championship was in 1997 for the World Cup Challenge, racing for Steve Saleen. Bondurant retired from racing at 79 after winning his last race at Pomona Raceway in his No. 72 ERA GT40. Bob Bondurant has had a worldwide impact on the motorsports industry, and his legacy will live on eternally as the Bondurant Racing School moves forward into the future. “My life has been lived in two halves,” Bondurant said. “The first was becoming a world-champion driver. The second was teaching the world to become champions.” The post Legendary Racer, Instructor Bob Bondurant Passes Away appeared first on Counterman Magazine. View the full article

Mevotech recently announced the introduction of 358 new part numbers. Focusing on continually providing engineered solutions for the professional technician, the new part numbers cover a wide range of domestic and import passenger vehicles, trucks and SUVs up to 2021, the company noted. The release expands both the premium Supreme and ultra-engineered TTX programs with additional control arms, ball joints, inner and outer tie-rod ends, stabilizer-bar links and wheel-hub assemblies. The parts feature X-Factor design and material upgrades for higher durability and a longer service life, according to the company. Additionally, professional technicians now have access to more replacement bushing options for control arms, steering knuckles and stabilizer bars. Highlights from the release include: Patented front lower control arms for the 2021-2018 Honda Odyssey – providing an extended part service life with Mevotech’s exclusive patented BiMetallic technology (U.S. Patent No. 8757648) and other upgrades. Seven new ultra-engineered TTX wheel-hub assemblies – including: 2019-2017 Ford F-250/350/550 Super Duty series 2021-2018 Nissan Titan XD2019-2011 GM 2500 HD/3500 HD series 2019-2011 Ford Explorer Enhanced steering-repair alternatives – reducing installation time and improving overall part durability for the: 2021-2018 Jeep Wrangler2021-2019 Ford Ranger2021-2019 GM 1500 trucks and SUVs For more information, visit mevotech.com. The post Mevotech Expands Supreme, TTX Lines appeared first on Counterman Magazine. View the full article

Loyalty programs are nothing new. Airlines and hotels have been offering them for decades. Thanks to the smartphone, however, customer-rewards programs no longer are the exclusive domain of large national retailers. In a Counterman webinar earlier this year, Autologue Computer Systems CEO Jim Franco and TexTalk LLC CEO Brad Duncan made the case for implementing a rewards program, and explained how independent parts stores can get in on the action with relative ease. As for why parts stores should consider launching a rewards program, here are some of the potential benefits: Encouraging Future Purchasing According to Duncan, the overarching goal of a rewards program “is to give your customers one more reason to buy from you.” OK, they already have plenty of reasons to buy from you. But, it never hurts to add another incentive for additional purchases. Customer Retention It’s much harder to acquire new customers than it is to retain your existing customers, which means neglecting your current customers can be a costly mistake. An active rewards program that focuses on customer retention can go a long way toward keeping those relationships fresh. Revenue Boost “If you have an effective rewards program, revenues should increase because of customers buying more – and more often,” Duncan asserted. A good program should help to keep your business front and center in your customers’ minds. Competitive Response With more and more retailers implementing some type of customer-loyalty program, chances are your competitors have one. That’s certainly the case if your local competitors include one (or more) of the national auto parts retailers. Customer Appreciation From cashback credit-card rewards to that free guac you earned for eating large quantities of Chipotle, consumers have come to expect their favorite retailers to give them a little something extra for their continued loyalty. A rewards program is a great way to show your customers that you value their business. Reach Out and Text Someone As alluded to earlier, the smartphone has leveled the playing field for smaller retailers that want to offer the same kind of customer-rewards experience that the national retailers do. That’s because the smartphone is more than just a phone with a built-in camera. It’s a digital wallet that – increasingly – is populated with apps for our favorite brands. During the webinar, Franco and Duncan explained that the smartphone is the focal point of Autologue’s eRewards customer-loyalty software. There’s no email or snail mail involved, and no plastic cards to print out for customers who sign up. By design, all interactions with the customer occur via phone. Franco and Duncan pointed to statistics showing that text messages enjoy a 98% read rate, which means your messaging has a great chance of reaching your customers when you contact them via phone. “We decided early on that we wanted to communicate directly using the most effective and powerful marketing conduit there is,” Duncan said. Parts stores can use Autologue’s eRewards to develop a loyalty program for retail or wholesale customers. The main difference is in how the rewards are defined. In an eRewards program for retail customers, rewards are dollar credits toward future purchases, and the “exchange rate” is set by the store. For example, a store might want to offer $5 in rewards for every $100 in purchases made by a retail customer enrolled in the program. A wholesale eRewards program is structured more like what you’d expect in a frequent-flyer program. In a wholesale program, rewards accumulate as points rather than dollars, based on total purchases or on incremental increases in purchases. The store defines the “points multiplier” – meaning the customer accrues “X” number of points for every dollar they spend. Points are redeemed for reward prizes that are determined by the store. With eRewards, parts sellers can group retail rewards members into one of three buckets – active, semi-active or inactive customers – and tailor their messaging based on the customer’s status. For example, an active customer would receive a rewards statement, which details their current rewards-program earnings, encourages online reviews and showcases current specials and promotions. A semi-active customer would receive a reminder statement, which shows rewards-dollars availability and encourages return visits. An inactive customer would receive a reactivation statement, which focuses on current specials and promotions to help re-energize the customer relationship. Duncan described the concept as “loyalty-loop technology.” “This is what eRewards is all about: managing the customer-visit pie chart, if you will,” he explained. “It’s automated customer retention.” You can learn a lot more about Autologue’s eRewards software by listening to the on-demand webinar, which you’ll find archived at www.counterman.com/webinars/. Or you can visit www.autologue.com. The post Building A Rewards Program For Your Auto Parts Store appeared first on Counterman Magazine. View the full article

Trico Products Corp. announced the introduction of ANCO Fleet blades, a new line created specifically for worksite vehicles. Additionally, the company introduced new ANCO Factory Spec Rear, ANCO Winter and ANCO Extreme Weather blades. The new specialty blades are engineered to deliver top-notch performance in all driving conditions, the company said. The new wiper blades launched at AAPEX in Las Vegas and are available to vehicle service professionals nationwide. “ANCO’s goal is to use our extensive experience to keep drivers safe by providing clear visibility in any situation,” said Michael Kutek, product manager at TRICO. “Safety and performance are of the upmost importance to ANCO, and these newly upgraded products allow for us to deliver that to our customers.” ANCO Fleet blades have been created for light-to-medium-sized worksite vehicles at commercial job sites and other environments that require the removal of harsh debris from windshields. Engineered to perform in the toughest conditions, the blades maintain maximum windshield contact and snap on easily to deliver a constant, no-fuss performance, according to the company. The ANCO Extreme Weather blade offers a step up from the classic style, as they’re made with a robustly constructed armor to protect against the harshest winter-weather conditions. Its one-piece design conforms to the shape of any windshield and provides a clean wipe. The ANCO Winter blade is made for typical winter driving and features a rugged, protective rubber boot to prevent snow and ice buildup. The blades are constructed of high-grade steel for added strength, and a heavy-gauge wiper element resists tearing in sub-zero temperatures. The ANCO Factory Spec Rear blades are original-equipment replacement wiper blades designed to fit each vehicle’s specific wiper-arm type. Designed for easy replacement, the blade provides 360-degree driving visibility for rear windshields. ANCO products have been engineered with the latest technology to ensure a clear, streak-free wipe for all drivers. Offering coverage for the light-, commercial- and recreational-vehicle markets, ANCO is a global OEM and aftermarket supplier that offers a wide range of wiper blades for any condition. For additional information about ANCO and its products or to purchase these products, contact your local ANCO sales representative, or visit https://ancowipers.com/. The post ANCO Launches 4 Specialty Wiper-Blade Lines appeared first on Counterman Magazine. View the full article

Continental has just launched the Autodiagnos Drive, a remote vehicle-data solution designed to deliver advanced diagnostic information that service providers, fleet managers and repair facilities can use to maximize their data-driven services. “This easily installed, plug-and-play technology provides users with live access to extended vehicle diagnostic data for all popular makes and models of passenger cars, light trucks and commercial vehicles, so they stay continuously aware of the vehicle’s condition,” the company said in a news release. “Autodiagnos Drive helps customers increase productivity, reduce downtime, enhance customer service and gain better insights into the condition of the vehicles they service or manage. The system will also help them to quickly provide vehicle owners with reliable and up-to-date information about their vehicle’s health and performance parameters.” The Autodiagnos Drive remote vehicle-data solution is the result of years of development and engineering. It incorporates OEM diagnostic data, unique OEM-grade hardware and secure data routing and storage. The platform is hosted by Continental and integrates with customers’ own service platforms through APIs. This means that shops, fleets, insurance providers, roadside services and owner-operators will have secure and robust access to not only generic, but also OEM-specific vehicle data that is tailored to their needs, according to the company. In order to deliver results with excellent reliability and maximum security, Autodiagnos Drive uses the latest in cybersecurity standards and testing. The hardware is built to OEM standards, using diagnostic data purchased and/or licensed directly from the OEMs. “Access to remote vehicle data reduces the need to bring the vehicle to the service provider to assess its condition,” said Christopher Bahlman, head of diagnostics & services, Continental Commercial Vehicles and Services. “Furthermore, it can greatly increase productivity for service centers, as well as reducing headaches for vehicle owners. This is especially important given the complexity of today’s vehicles and the value of everyone’s time.” Continental’s Autodiagnos Drive is an “all-makes” remote vehicle-data solution for light-duty vehicles with CAN-based architectures and is suitable for use on nearly every light-duty vehicle produced since 2008, according to the company. It is easy to use, but robust and secure, and can be updated as vehicles evolve. It will be accessible to users on a 24-hour/seven-day basis. “Continental has worked with OEMs, global telecoms, providers of cybersecurity services, and other automotive professionals to create a platform that is unique in its ability to harness OEM diagnostics data, unify that data and route it to service providers to deliver insights about vehicle health and usage,” Bahlman added. “Whether it’s knowing fuel level, odometer, vehicle location or a broad array of vehicle data delivered in real time with the utmost security, Autodiagnos Drive is a flexible and scalable solution.” In addition to the new Autodiagnos Drive, Continental’s Diagnostics and Services group also features two major diagnostic-tool programs: Continental Autodiagnos PRO automotive diagnostic system and Continental Autodiagnos TPMS tools. Both programs are designed to meet the needs of aftermarket service professionals by streamlining vehicle data that technicians can use to analyze, diagnose and repair vehicles faster and better. For more information, visit autodiagnosdrive.com or contact [email protected]. The post Continental Launches Autodiagnos Drive Vehicle-Data Solution appeared first on Counterman Magazine. View the full article

A perfect match for the eco-friendly adventure of the Mitsubishi Outlander PHEV, NRS Brakes recently expanded its line of premium galvanized brake pads designed to match the safety and the performance of the plug-in hybrid SUV. “NRS Brakes’ new EV brake pads for the Mitsubishi Outlander PHEV reduce moisture dissipation and corrosion risk typical of electric-vehicle and hybrid brake pads to deliver a safe and smooth ride,” the company said in a news release. Recognized as the world’s longest-lasting brake pad, according to the company, NRS Brakes for the Outlander PHEV feature advanced noise-cancelling piston cushions and shims, best-in-class friction, a patented mechanical attachment and fully galvanized steel backing plates, which prevent issues related to rust and improve performance in challenging weather conditions. NRS Brakes require significantly fewer replacements, making them the most affordable option based on total cost of ownership over the life of the vehicle, according to the company. All NRS brake pads undergo rigorous testing in one of the world’s most advanced brake-testing labs to ensure quality, efficiency and performance. To view a complete listing of NRS galvanized brake pads and vehicle compatibility, visit https://nrsbrakes.com/. The post NRS Adds Galvanized Brake Pads For Mitsubishi Outlander PHEV appeared first on Counterman Magazine. View the full article

Continental has introduced a new line of active grill shutters for popular Ford and Chrysler models. Previously available as a dealer-only part, Continental active grill shutters now are available to the aftermarket for direct replacement on popular Chrysler and Ford models. Continental currently offers 18 part numbers covering more than 16 million Chrysler, Ford and Lincoln VIO from 2012-2020. Key applications include the Chrysler 200; the Ford Focus, Escape, Mustang, Explorer, F-150 and Fusion; and Lincoln MKZ. Continental expects to expand coverage for its active grill shutters to more than 100 part numbers in 2022. “Continental developed this line of active grill shutters to meet the rising demand for affordable replacement parts for sophisticated vehicle systems, like engine cooling,” said Christina Bergstrom, senior product manager. “These shutters provide the same operation as the OE part, and ensure the vehicles function at the proper temperatures, improving fuel economy.” Active grill shutters play an important part in improve vehicle fuel efficiency by maintaining ideal engine operating temperatures. They open at lower speeds to help keep the engine cool and close at higher speeds to reduce drag. They also assist in engine warm-up by retaining heat while the vehicle is parked. For more information, visit: continentalaftermarket.com or contact [email protected]. The post Continental Launches Active Grill Shutters For Ford, Chrysler appeared first on Counterman Magazine. View the full article

Lumileds said it has taken a major step in addressing the growing concern over air purity and respiratory illnesses brought on by the COVID-19 pandemic. In response, Lumileds has created the new Philips GoPure GP5611 automotive air purifier, a powerful and innovative car air purifier that’s engineered to clean air quickly and efficiently in most vehicle interiors and help reduce the risk of airborne transmission of viruses and bacteria, according to the company. “The new Philips GoPure GP5611 is so advanced that it can capture ultra-fine particles, including microbes, in just 10 minutes, and its convenient design makes it an easy fit in most vehicle cup holders,” said Aubry Baugh, Lumileds product marketing manager. The GoPure GP5611 features three layers of defense: a Philips SaniFilter Plus filter, a powerful UVC light and a HESAMax filtration cartridge. The Philips SaniFilter Plus filter has been tested at IUTA laboratory in Germany and proven to capture 99% of ultra-fine particles, including particles as small as 0.004 microns that can get deep into the lungs and may create serious health risks, according to the company. The filter captures bacteria and respiratory viruses as well as airborne allergens such as pollen, dust mites, mold spores and pet dander at a 99% efficiency. The Philips SaniFilter Plus filter features a special anti-microbial layer to inhibit the growth of microorganisms inside the device, including mold spores. UVC light damages the molecular bonds that hold DNA together, so it is highly effective at eliminating bacteria and viruses. For decades, UVC light has been used for sterilization in hospitals, transportation, factories and more. Now, it is being used to help clean the air inside cars. The Philips UVC lighting module inside the GoPure GP5611 is designed to kill bacteria and viruses trapped in the filter by exposing them to ultraviolet light. The UVC LEDs used in the module were tested independently from the air purifier at KR Biotech Lab on Sars-CoV-2 (COVID-19-causing virus) by applying UV light directly onto the virus in a petri dish, effectively destroying 99% of the virus in five minutes. In the GoPure GP5611, the UVC light acts on the particles captured by the filter. An air purifier does not treat or prevent COVID-19, and by itself, does not protect against exposure to the virus that causes COVID-19, but it can be part of a plan to help protect motorists from exposure, according to the EPA. The post Lumileds Introduces GoPure GP5611 Automotive Air Purifier appeared first on Counterman Magazine. View the full article

Trico Products Corp. has announced the launch of three new TRICO Solutions lines of wiper blades that are designed to meet unique performance requirements specific to some of the most popular vehicle types on the road. Available now at Advance Auto Parts across the United States, the TRICO Solutions series features three different blade types: TRICO Truck, TRICO Asian Fit and TRICO High Mileage. “The TRICO Solutions series is the result of a culture of innovation that has kept Trico products positioned as ‘The Future of Wipers since 1917,’” said Dan Ehde, vice president of wiper product and engineering for TRICO. “TRICO Solutions are engineered to provide drivers with optimal performance based on the specific type of vehicle they drive.” TRICO Truck is designed exclusively for trucks and are engineered with stronger features to maintain maximum windshield contact in all conditions. The blades are 20% heavier than typical beam blades and have rugged airfoils that repel dirt, debris, snow and ice, according to the company. TRICO Asian Fit is designed to provide an exact factory match for Asian nameplate vehicles. Exactly matching the hybrid style and performance of original-equipment wipers, they feature a low-profile for improved wind lift resistance and a polymer shell that protects the blade from the elements. Finally, TRICO High Mileage blades are specifically designed for worn wiper arms on vehicles that have logged more than 75,000 miles. The blades are engineered with an aerodynamic airfoil and a high-mileage coupler that uses wind force to distribute optimal pressure. “High Mileage blades will continue to deliver best-in-class load distribution with as much as a 40% reduction in arm load pressure,” the company said in a news release. The new TRICO Solutions line will be featured at AAPEX, and visitors can get more details at the First Brands Group booth, A3638. For additional information about TRICO and its products, contact your local TRICO sales representative, or visit www.tricoproducts.com. The post Trico Introduces 3 New Lines Of Specialized Wiper Blades appeared first on Counterman Magazine. View the full article

Delphi Technologies Aftermarket, a brand of BorgWarner Inc., will showcase its latest technologies at AAPEX (Automotive Aftermarket Products Expo). The event takes place Nov. 2-4 at the Sands Expo Center in Las Vegas. Delphi is exhibiting in booth 5027. At the show, visitors to the company booth can learn firsthand about launches, product-line expansions and electrification-program updates. “By expanding our product lines and launching new parts, we’re demonstrating our investment to meet our main objective: growing our customers’ businesses and accelerating additional revenue opportunities for distributors and garages in North America,” said Malcolm Sissmore, Delphi Technologies Aftermarket sales and marketing vice president. “We are also very excited about our technical partnership with Alpine F1 Team and want to share more with our customers. The Delphi Technologies’ branded logo will appear on Alpine F1 Team’s garage environment and commercial assets and on the A521 car at selected Grand Prix.” New Fuel-Tank Cleaning Tool Debuts at Show Delphi Technologies Aftermarket continues as a fuel-handling market leader with a full-service solution of reliable parts and expert customer support, according to the company. “Combining the benefits of original-equipment (OE) technology with performance and durability engineered specifically for the aftermarket, the company maintains a robust portfolio and continues to innovate in the category,” Delphi said in a news release. The new fuel-tank cleaning tool, the FC02, is designed to efficiently clean a hard-to-drop fuel tank before installing a new pump module. Installing a new fuel pump in an old fuel tank without a way to effectively clean that tank presents a challenge for technicians who want to avoid premature wear or failure of the new pump from debris and contamination. The FC02 fuel tank tool from Delphi Technologies Aftermarket is an easy and quick solution that allows technicians to maximize customer satisfaction and revenue opportunities from high quality fuel maintenance services, according to the company. Enhanced Core Aftermarket Portfolio Steering and suspension is another significant area of portfolio expansion for guests visiting the booth to discover more about. Delphi Technologies Aftermarket has added 400 SKUs in 2021, now offering more than 8,000 part numbers in the catalogue. “The company is committed to continuous product-line expansion to provide a comprehensive portfolio including first-to-market control arms, tie rods, inner and outer tie-rod ends, sway-bar links, ball joints, bushings, drag links, idler arms, pitman arms, trailing arms and more,” Delphi said in a news release. Delphi Technologies Aftermarket also has expanded its engine-management portfolio, adding more thann 350 part numbers in the last 18 months. Maintaining full-line coverage for ignition coils and MAF sensors, Delphi now offers more than 2,000 engine-management SKUs. Delphi Technologies Aftermarket’s engine-management products are backed by stringent OE development and product validation methods for reliable and accurate OE performance, the company noted. Electrification for the Aftermarket Delphi Technologies Aftermarket’s pioneering product portfolio benefits from BorgWarner’s strategic business investments to globally expand its electrification capabilities, allowing aftermarket customers access to OE-quality replacement parts. Automotive power electronics help in the efficient conversion, conduction and control of electric power in hybrid electric vehicles (HEVs) and electric vehicles (EVs). At AAPEX, the company will showcase the latest power electronics for the aftermarket: Delphi Technologies Aftermarket’s mode 2 charging cables for Chevy Volt and other EV models. Diagnostics A full-service solution includes diagnostics as an important step to a reliable repair. Visitors to the Delphi Technology Aftermarket booth “will find world-leading Hartridge test benches and see their advanced capabilities firsthand.” The company will showcase the Excalibur GDi Master at AAPEX, which gives technicians the ability to test gasoline direct injection and port fuel injection up to 250-bar pressure, in test cycles as little as five minutes. Also present at the show, Delphi will display the Sabre CRi Master – a compact, all-makes diesel CR injector test bench packed with advanced functionality for injector testing and injector coding. The post Delphi Aftermarket Announces Portfolio Expansion At AAPEX appeared first on Counterman Magazine. View the full article

Purolator Filters, a division of MANN+HUMMEL, announced that the company has launched PurolatorPRO, a new mobile catalog app available for both iOS and Android users. With just a few clicks, the app allows professional installers, technicians, service writers and shop managers to access the newest cataloging information for all Purolator filters. To make application lookup even faster, the app includes a fully integrated VIN decoder search option. Simply take a picture of the VIN with your phone, and the information is available instantly. Additional features of the app include cross-reference details, competitive interchange data and installation instruction sheets and videos. The PurolatorPRO app provides access to the entire Purolator product portfolio, enabling professionals to view product availability and offering upsell opportunities. Users can search for Purolator filters for passenger cars and light trucks, motorcycles, UTVs and ATVs, and commonly used vehicles can be added to a customized favorites list. “At Purolator, we are committed to providing customers with the most up-to-date tools to run their businesses,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “The PurolatorPRO app provides an easy way to access any information a professional may need to efficiently move vehicles through the service bay, increasing bay turn and profits for the service facility.” The post Purolator Launches New Mobile Catalog App appeared first on Counterman Magazine. View the full article

Wheel bearings can be some of the most misunderstood components of a car, and the confusion can run the gamut from technicians all the way through to the service department. But, without a doubt, motorists will have the most questions. Much of this confusion stems from the types of bearings that were used in automobiles and were commonplace all the way up into the 1990s. Primarily, I’m referring to the tapered roller bearing. Cleaning and repacking these bearings was such a common service that most vehicle owners came to expect it, just like the 3,000-mile oil change and regular tune-up. Even to this day, when a customer hears “wheel bearing,” many of them expect an inexpensive service or an inexpensive part. Many aspects of automotive technology – airbags, antilock braking systems and tire-pressure monitoring systems, for example – are well-known. But, wheel bearings always have remained in the shadows, leaving us as automotive professionals having to explain them. While most counter pros and technicians are familiar with the fact that sealed wheel bearings and bearing-hub units account for the majority of wheel bearings on cars today, many vehicle owners are not. Nor are they familiar with the different types and how they relate to the overall design of the steering and suspension systems. At the most fundamental level, all wheel bearings are simply roller bearings – meaning they contain rolling elements. The different types of roller bearings include cylinder roller bearings, tapered roller bearings, barrel roller bearings, needle bearings and ball bearings. The rollers are trapped in a cage to keep them in place, and then located between an inner and outer ring. Each ring has a groove called a race, in which the rolling elements roll. The tapered roller bearing is one of the most well-known and recognized types of bearings, but the other types were commonly used for axle bearings or applications where a gear oil provided lubrication as opposed to grease. Wheel bearings take an incredible amount of abuse due to the different types of loads in vehicles, such as cornering, acceleration, braking, potholes and the weight of the vehicle. These factors, along with the increased demands of automotive engineering, created the need for bearings that offer lower maintenance, less weight, reduced friction, less noise and longer service life. Gen 1 A compact bearing unit, known to many technicians and counter pros as a “sealed wheel bearing,” was the first major technology advancement. This style of bearing was constructed of two sets of caged rollers: a one-piece outer ring/race with two inner rings/races. The entire unit was pressed together, lubricated and sealed, creating a maintenance-free bearing. These are known as Generation 1 bearings. With minor variation in design, Generation 1 bearings were pressed into a steering knuckle and held in place by a type of snap ring. A wheel hub was then pressed into the bearing and an axle shaft would slip through the hub (splines on both would mate together), ultimately transferring power from the shaft to the wheel. Early front-wheel-drive (FWD) cars are where most of us saw the initial influx in the use of Generation 1 bearings. As ABS and traction-control systems came onto the scene, these bearings also would house a sensor ring or pick-up. Installing these bearings was sometimes a time-consuming process, and caution had to be taken to support the inner and outer rings properly when finally pressing the bearing and hub in place. If the bearing contained a sensor ring or pick-up, care had to be taken to install it on the correct side, as the bearing appeared the same at a quick glance, in many cases. Gen 2 A Generation 2 bearing is a compact bearing unit as well, but with one flange already pressed in place. The flange can be either a wheel hub or a mounting flange, and they have been used for both driven and non-driven axles. A common use for some of the first Generation 2 bearings was on the rear of a front-wheel-drive car. The Generation 2 bearing would slip onto the stub axle and be held in place by a nut. These bearings also came with or without ABS-sensor rings, depending on the application. Gen 3 A Generation 3 bearing, also the same compact bearing unit, is constructed with two flanges. One is the wheel hub, and one is a mounting flange to bolt it to the steering knuckle. These also can come with or without ABS-sensor rings, and, in many cases, the entire sensor is built into the bearing assembly. Generation 3 bearings are the most common type used today and are used on driven and non-driven axles. Theoretically, Generation 3 bearings are among the easiest to install, but rust and corrosion can make it very difficult at times. Regardless of the generation of bearing, following the recommended service procedures is critical for maximizing the lifespan of the new bearing (and preventing a customer comeback). Hub-bearing removal and installation, for example, is a process that requires strict adherence to the service information, particularly the torque specifications. Deviating from the recommended procedures can leave the hub assembly vulnerable to premature failure, and create an unsafe situation for the driver and passengers. It also can lead to unnecessary returns at the parts counter. The post Wheel Bearings: Rollin’ Through The Years appeared first on Counterman Magazine. View the full article

Genealogy is a popular pastime for many, as people explore their family’s history and discover where they came from and how they’re related to others. Learning about our ancestors can be surprising too – discovering long-lost relatives or hidden family secrets. The automobile has shaped generations of our families’ lives, but how have the generations shaped the lives of the automobile? “The Big Three” – GM, Ford and Chrysler – each have their own individual histories, but they really aren’t as individual as you might think! At the turn of the 20th Century, there were dozens of small automobile companies, many of which only survived a few years on their own before being absorbed by larger organizations. When partnerships dissolved or entrepreneurs found themselves squeezed out of their own companies, many of them started over again, often competing against the companies they had already created. Henry Ford is considered one of the most successful manufacturers of the early era, but the Ford Motor Co. we know today was actually Henry’s third attempt at building an auto empire. His first attempt produced just a dozen vehicles before it folded, and he was dismissed from his second venture (the Henry Ford Co.) within two years. The remnants of the Henry Ford Co. became Cadillac (named for the French explorer who founded Detroit), under the leadership of Henry Leland. Leland sold Cadillac to General Motors in 1909, and worked there as an executive until he left in 1917 to found luxury rival Lincoln. In 1922, Lincoln became the luxury division of Henry Ford’s third auto company, the Ford Motor Co. Ford and Lincoln were joined by Mercury in 1938, under the leadership of Henry’s son, Edsel. The Mercury name lasted until 2011, far longer than the car named in honor of Edsel. (The Edsel was produced for only three model years: 1958-1960). Meanwhile at GM, William Durant had begun gathering up companies, beginning with Buick and Oldsmobile in 1908, then Cadillac, GMC and Oakland (later to be renamed “Pontiac,” after a local Native American chief, whose image served as the division’s logo until the 1950s) in 1909. Durant, like Henry Ford, was eventually removed from his own company, and went elsewhere to continue building cars. He teamed up with Swiss race car driver Louis Chevrolet in 1911, and by 1916, had merged Chevy back into GM, and regaining the presidency of the company he’d been asked to leave! It didn’t last long, however, as Durant was given the boot for the second (and final) time in 1920. GM’s lineup would remain as essentially the same six divisions until 1991, when Saturn became the seventh planet in the GM universe. In 1998 and 2000 respectively, Hummer and SAAB were acquired. Both of these companies started out manufacturing military vehicles (SAAB was originally an airplane manufacturer!). Sadly, it wouldn’t be that long before Saturn, Oldsmobile, Pontiac, Hummer and SAAB were all killed or sold off. Walter P. Chrysler got his start in the auto industry working for GM in 1911, and by 1916 had become president of the Buick Division. After only three years, Chrysler left Buick to restructure Willys-Overland, a company that would later make its mark with the iconic Jeep during World War II. Walt wouldn’t be around to see Jeep become part of his auto empire (he died in 1940), but early acquisitions under his own brand included a company created by John and Horace Dodge. The Dodge brothers, like so many other automotive engineers, had grown tired of working for other manufacturers. (The Dodges supplied engines to Ford, as well as transmissions to “pre-GM” Oldsmobile in the early 1900s). They created their own vehicle brand in 1913, but both brothers passed away in 1920. Chrysler, who started his namesake company in 1926, acquired Dodge in 1928. Ford may have helped give the Dodge brothers their start, but Ford’s greatest gift to Chrysler was firing Lee Iacocca. Lee had been a Ford engineer, generally considered the “father” of the original Mustang, before reaching the presidency of Ford in 1970 (the same year AMC acquired the Jeep nameplate). In 1978, Iacocca was let go from Ford, but was quickly hired “across town” to rebuild the failing Chrysler Corp. After successes with the K-car and Dodge Caravan, Iacocca made the controversial decision to purchase AMC in 1987, reuniting the Jeep (Willys) and Chrysler names. America has long been considered a “melting pot,” with many different cultures, traditions and heritages becoming one identity. The origins and intertwined histories of these major manufacturers we all know and (sometimes) love just goes to show that today’s American automobiles are a lot like the Americans who drive them. Their family trees have deep roots, many branches and some of them are full of nuts! The post Automotive Ancestry appeared first on Counterman Magazine. View the full article

In the spring of 2020 – when it was becoming clear that the pandemic wasn’t going away anytime soon – a member of the Tri-State Enterprises buying team asked owner Tristan Taylor how the company should proceed. It was a conversation undoubtedly taking place in executive offices across the country, with a public health crisis – and the specter of an economic recession – looming on the horizon. Taylor’s message to his buyer was simple. “I said, ‘Don’t take your foot off the gas. Let’s keep going,’” Taylor recalls. “Looking back, the pandemic is lasting much longer than we thought. But at the time, my gut told me that we don’t want to take our foot off the gas.” While it was a bold decision in the moment, it wasn’t out of character for Taylor or Tri-State Enterprises. The Fort-Smith Arkansas-based distributor of truck accessories, hard parts and mobile audio/electronics has enjoyed double-digital annual growth “for many, many years,” according to Taylor – and 2020 turned out to be no exception. “We’ve never really had a month where we went backward in sales,” Taylor says. “We’ve always been very fortunate and very blessed as a company to be always moving forward.” Tri-State’s unique mix of must-have products (spark plugs, motor oil, belts and hoses, etc.) and nice-to-have products (lift kits, truck-bed covers, window tint, etc.) gives the company a broad sweetspot that straddles the traditional repair/maintenance and enthusiast markets. When the stimulus checks hit consumers’ bank accounts in 2020, Tri-State was in a prime position to capitalize on the surge in spending that swept through the automotive aftermarket. “We had a fantastic 2020,” Taylor says. When AMN/Counterman spoke to Taylor in late August, he estimated that the company was on-pace for 40% year-over-year sales growth in 2021. Taylor makes no bones about the fact that “we’re a very aggressive company,” at least when it comes to Tri-State’s growth mindset. Case in point: In the midst of the pandemic, Tri-State acquired the O.W. Donald Co., a Fort Smith-based distributor of 12-volt electronics (speakers, back-up cameras, remote-start systems, etc.). Announced in April 2020, the deal expanded Tri-State’s 12-volt portfolio and provided a foot in the door for a market that the company had been eyeing for some time: Texas. “We’ve always been a company that’s willing to take a risk,” Taylor says. “We measure that risk, and we measure it and then measure it again, so to speak. But we’re not afraid to take a chance on something if we feel like it’s got a good shot.” Roots in Radio The late W.O. Byrd, who founded Tri-State in 1977, probably was smiling down from heaven when the company acquired O.W. Donald. In the early years, Tri-State primarily sold Ford Motorcraft parts and radio equipment, out of a warehouse in Fort Smith. Prior to that, legend has it that Byrd – who was affectionately known as “Dub” – got his start selling AM/FM radios and antennae masts out of his van. “The joke was when the doors were closed on the van, the warehouse was closed,” Taylor says. Jim Miller – Taylor’s father-in-law – joined the company as a salesman in the late 1970s, and Byrd later appointed him as general manager. Together, Byrd and Miller grew the company, selling Motorcraft parts, along with accessories such as cruise-control kits. “Cassette-tape players became a big business for them,” Taylor adds. Fresh out of high school, Taylor joined the company in April 1987, helping out on the phones in the mornings and working in the shipping department in the afternoons. Eventually, he became a full-time salesman, and later stepped up to the role of sales manager. When Byrd passed away in 2007, Byrd’s daughter, Martha, took ownership of the company. In 2015, Taylor (who was general manager at that point) and his wife, Kim, purchased Tri-State. “My wife and I were fortunate enough to have a really good working relationship with our bank, so we were able to pretty much finance the company through the bank we were doing business with,” Taylor explains. From its humble beginnings in three states (hence the name), Tri-State today boasts a footprint that reaches Arkansas, Kansas, Louisiana, Missouri, Oklahoma and Texas, as well as parts of Illinois, Kentucky, Mississippi and Tennessee. W.O. Byrd founded Tri-State in 1977. With the recent acquisition of W M Automotive (more on that in a bit), Tri-State now has around 600 employees. Taylor emphasizes that Tri-State’s team members are “the most valuable part of our company,” which is reflected in the company’s slogan: “People-Driven.” “For the past seven or eight years, we’ve been focused on building a really good team of individuals who we feel can help propel Tri-State to the next level,” Taylor says. “And I think we’ve been very successful in doing that so far.” The Tri-State team includes Taylor’s son, Devon, who has been involved with the company since he was in high school. After graduating from the University of Arkansas-Fort Smith in 2014, Devon stepped into the open position of marketing director, and worked his way up to his current role, vice president. Tristan emphasizes that he never pushed Devon to work in the family business, nor did he push Devon’s sister, Kenzie (who joined the company in May after graduating college). Fortunately, he didn’t need to, as Devon admits that he was hooked from the very beginning. “I was coming in during the summers pulling stock adjustments, and that isn’t the cleanest stuff in the warehouse,” Devon recalls. “I would come home dirty from head to toe, but I saw Tristan’s passion for this business, and I saw the people who were involved in this business. I knew that this was what I wanted to do in the long run.” Like Devon Taylor, many Tri-State team members are in it for the long haul. Turnover is low – especially in management and supervisory positions – and Tristan points out that “we’ve always been blessed with being able to find good people.” “I’ve been here for 34 years, and I have employees who have been here longer than I have,” Tristan adds. Tri-State’s identity – the way the company treats its team members, customers and suppliers – is rooted in the Golden Rule, which Tristan attributes to its founder, Dub Byrd. “I think we’ve always had a reputation in the industry for honesty and integrity,” Tristan explains. “ … We feel fortunate that we’ve always had a company that really stood on good Christian values and principles and always tried to do the right thing.” A Great Fit Reflective of its unique product mix, Tri-State is a proud member of both Pronto Automotive Distribution Network (formerly the Automotive Distribution Network) and the AAM Group. The AAM Group, which caters to distributors and manufacturers of automotive accessories, named Tri-State its Member of the Year in 2017 and 2021. “We put a high value on both of those partnerships,” Tristan says. Tri-State joined the Automotive Distribution Network in 2014. It was through Tri-State’s involvement in The Network that the Taylors got acquainted with Garry Castles, the former president of W M Automotive in Fort Worth, and some of his team members. The parallels between Tri-State and W M Automotive were readily apparent. Founded in 1976, W M Automotive – like Tri-State – is a family-owned and family-oriented warehouse distributor that came from humble beginnings. The late Wilson McMillion shepherded W M from a small operation with a handful of employees to a full-line regional warehouse distributor with more than 200 employees and a strong presence in Texas, Oklahoma and Kansas. Tri-State now boasts about 1 million square feet of warehouse space throughout the Central United States. And like Tri-State, W M has a company culture steeped in Christian values. McMillion, who passed away in 2018, was a religious man, and his approach to business was intertwined with his strong faith. At company functions, he would hand out 12-inch rulers with the Golden Rule printed on them. Those parallels served as a strong foundation for the Taylors to establish a genuine camaraderie with the W M Automotive leadership team – which culminated in Tri-State’s acquisition of W M in May. “I know they had other suitors,” Tristan says. “At the end of the day, I think they looked at our culture, and they knew that we were a Christian-based company, and that was probably one of the big factors that led them to make the decision that they did.” In any merger or acquisition – regardless of how well the companies mesh – there will be challenges throughout the process of bringing the two organizations together. Devon recalls one difficult patch that revealed a lot about the character of both companies’ leadership teams. “We got together and just prayed to put peace over the situation,” he explains. “That was something that doesn’t happen in every acquisition.” If the O.W. Donald deal was a foot in the door to the Texas market, the acquisition of W M Automotive was Tri-State’s decision “to really go there in a big way,” as Tristan puts it. W M has 38 independently owned Parts Plus stores in Texas, and it sells to more than 100 independently owned stores in Texas, Oklahoma and Kansas. It supplies these stores from its 110,000-square-foot warehouse in Fort Worth. The W M acquisition inspired Tri-State to lease a 492,000-square-foot warehouse in Arlington, which the company is outfitting with the latest robotics and material-handling technologies. The warehouse is strategically located “pretty much dead-center in the heart of the [Dallas-Fort Worth] market,” according to Devon. With the new warehouse in Arlington and the addition of W M’s warehouse in Fort Worth, Tri-State now boasts approximately 1 million square feet of warehouse space throughout the Central United States. On the heels of the W M acquisition – Tri-State’s biggest yet – the company will continue to look for new opportunities, with an eye on expanding its footprint into the Eastern and Western parts of the country. The Taylors also are open to branching out into more product categories, such as RV parts. “There are so many opportunities out there right now, it’s kind of scary,” Tristan says. “The challenge we have today – and maybe we’ve just been fortunate to have so many opportunities presented to us – is trying to figure out which ones to take advantage of.” The post Tri-State Enterprises: Pedal To The Metal appeared first on Counterman Magazine. View the full article

Warranty returns are the bane of every parts retailer’s existence. But, the headache of processing a warranty return is just the tip of the iceberg when you consider the overall scope of the problem for the automotive aftermarket. The Automotive Aftermarket Warranty Committee estimates that warranty abuse costs auto parts manufacturers and distributors more than $600 million each year, although members are confident that the actual number likely is much higher. Those costs stem from a number of expenses that are set in motion by a return, including manually processing credits; reverse logistics and transportation; repackaging products; and additional quality-control testing to rule out major defects in materials. To be sure, returns are a thorn in the side for all retailers. A 2018 Appriss Retail study concluded that return fraud and abuse cost U.S. retailers across all sectors nearly $24 billion each year. Unfortunately, the auto parts sector holds the dubious distinction of having the highest return rate of any retail category in the Appriss Retail study – with nearly one in four auto parts (22.6%) returned. The next highest return rate is in the apparel segment, at 12.78%, followed by department stores at 12.52%. In a recent analysis with one of its large retail partners, KYB determined that 53% of all warranty returns were either brand-new parts that never had been installed on the vehicle, or they were parts from another manufacturer (a competitor’s version or the OE part). “So with over half the parts that were sent back as warranty returns, it was very, very quickly determined that they were not legitimate warranties,” explained Aaron Shaffer, director of marketing for KYB Americas Corp. and a member of the Automotive Aftermarket Warranty Committee. According to the council, these are among the most common types of warranty abuse in the auto parts sector: • Improper diagnosis – A customer returns a perfectly good part because it didn’t fix the vehicle issue (also known as “throwing parts at the problem”). • Part damaged during installation – A customer returns a functioning part because it was damaged during installation, often because the customer didn’t follow the recommended installation procedures. • Wrong manufacturer – A customer returns a part from “Manufacturer A” in the box purchased via “Manufacturer B” within the allowable return period. • OE return – A customer returns a replaced OE part in the box as a warranty aftermarket part. “We see it a lot in our category,” Shaffer said. “People buy a new set of shocks, they put them on, put the old OE shocks back in the KYB box, tape it up, take it to the store and say it’s a warranty return. And the store gives them a credit.” • Fraud – A customer attempts to return a high-dollar part purchase with unrelated objects in the box. For example, a “return” of an A/C compressor or turbocharger actually contains rocks or used brake pads in the box. What’s exasperating for parts manufacturers and distributors is the fact that just about every type of warranty abuse mentioned here likely could be prevented if the counter person simply opens the box to verify if the customer is returning what they say they’re returning. If the product matches expectations, and it’s within the correct packaging for the appropriate manufacturer, only then should the part be processed as a legitimate warranty claim. And that’s exactly the line of thinking behind the Automotive Aftermarket Warranty Committee’s “Check the Part” campaign. Members of the group include representatives from KYB, Dorman Products, FDP Brakes, Motorcar Parts of America, MotoRad and Standard Motor Products. The group developed the “Check the Part” campaign to hit home with counter professionals, who are on the front lines of processing parts returns and weeding out warranty abuse. The campaign’s messaging is simple: √ Open the box √ Inspect the part √ Verify the return Members of the group, who spoke with AMN/Counterman on a recent conference call, emphasize that they’re not pushing for parts sellers to adopt new warranty policies. They’re simply encouraging them to enforce the return policies that are already in place – an area in which the aftermarket seems to lag behind most other retail categories. “You can’t walk into an Apple store with an iPhone that was run over by a car and say, ‘This thing is bad,’” asserted David Tobin, director of strategy for Motorcar Parts of America (MPA). “They’re going to laugh at you and say, ‘Yeah, that’s because you ran over it with a car. Would you like to buy another iPhone?’ But in automotive, we just don’t do that.” “What we’re suggesting is not a new practice,” Shaffer added. “It’s a practice that’s employed by every industry except ours, and it’s costing us hundreds of millions of dollars. And it’s just time to stop.” The “Check the Part” campaign is in the early innings, and the group is still trying to determine the most effective strategies for getting its message out. (The Automotive Aftermarket Suppliers Association and the Auto Care Association have endorsed the initiative.) A similar campaign conducted by one of its members gives the group hope that “Check the Part” could make a real difference. In 2018, Dorman distributed mouse pads – imprinted with tips for processing warranty returns – to 350 stores operated by one of its large retailer partners. After a year, the retailer saw a 5% reduction in total warranties in those 350 stores, according to Michael Campana, senior manager for quality engineering at Dorman. Additional efforts to raise awareness in those stores have yielded further reductions in warranty returns, particularly in the category of parts that were never installed. “That was one of the examples that we brought to this committee that led to discussions of working together to make this an industry-wide initiative, rather than all of us separately trying to do initiatives likes this,” Campana adds. Warranty abuse in the automotive aftermarket isn’t a new problem. But when it comes to addressing it, the stakes are higher than ever. In today’s environment, parts sellers and distributors are under increasing pressure to improve margins; maintain high levels of service and customer satisfaction; find and deliver the right part at the right time; and keep stores staffed and delivery vehicles on the road. “Correctly handling warranty claims is a good way to improve sales,” the Automotive Aftermarket Warranty Committee asserts in a fact sheet supporting the “Check the Part” campaign. “By managing the returns better, we can also reduce the number of holes in our plan-o-grams, maintain the integrity of our store inventory and improve the store’s P&L.” Manufacturers on the conference call said it sometimes feels like their quality and engineering teams devote a disproportionate amount of time to parts returns. You can imagine their frustration when you consider that one of MPA’s most returned parts is a starter for 1970s-era Ford pickups, according to Tobin. While the starter has a lifetime warranty, who’s to say that the starter is the root of the problem on a decades-old truck? “If you think about a Ford truck from the ‘70s, the battery has a problem, the cables have a problem, the relays have a problem – everything has a problem in that truck,” Tobin lamented. “We’re spending resources on the wrong side of the curve because people are just swapping stuff out because they’re not properly diagnosing the problem.” In an email, the group asked to convey this message to AMN/Counterman readers: “Warranty returns affect all of us. If there is one small thing you could start doing today to help your company and the entire industry, it would be simply opening the box and verifying each return.” The post Warranty Returns Got You Down? Check The Part! appeared first on Counterman Magazine. View the full article

From first jobs crashing a NAPA delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.” “The Monday after I graduated from high school, I was working at a NAPA Auto Parts store in Massachusetts as a delivery driver. I did such a good job in crashing the company delivery vehicle that I was promoted to the machine shop and then to the counter and then managed a store and I did all of that while going to college between courses. “Eventually that led to a factory job in the Brake Parts division at Echlin, where he spent 25 years and stayed with the company through 2001 and a merger with Dana,” Long shared. Long left the supplier side to become part of the industry trade association world. He joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA president and CEO in February 2019. In between everything, he’s had a passion for and spent some of his career in racing as well. Long started going to races when he was 4 with his dad who was a NASCAR official. Long himself spent time as a chief starter, a race control director and other roles in racing, which led to jobs at NASCAR in Daytona Beach, and the IndyCar series, where he spent 5 seasons at IMS. About working in racing, Long said “There’s a lot to be learned and a lot of challenges and many of them are transferrable to this industry.” Regardless of the role, Long is known for his calm and affable demeanor. Perhaps it can be attributed to one of the key mantras passed down by mentors, which he shared on “AMN Drivetime“: “Seek first to understand before being understood.” Be sure to check out the full video here to learn more about Long’s remarkable career and see some of the many photographic memories he’s captured and shared for AMN. The post MEMA CEO Bill Long On ‘AMN Drivetime’ (Video) appeared first on Counterman Magazine. View the full article

From first jobs crashing a NAPA delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.” “The Monday after I graduated from high school, I was working at a NAPA Auto Parts store in Massachusetts as a delivery driver. I did such a good job in crashing the company delivery vehicle that I was promoted to the machine shop and then to the counter and then managed a store and I did all of that while going to college between courses. “Eventually that led to a factory job in the Brake Parts division at Echlin, where he spent 25 years and stayed with the company through 2001 and a merger with Dana,” Long shared. Long left the supplier side to become part of the industry trade association world. He joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA president and CEO in February 2019. In between everything, he’s had a passion for and spent some of his career in racing as well. Long started going to races when he was 4 with his dad who was a NASCAR official. Long himself spent time as a chief starter, a race control director and other roles in racing, which led to jobs at NASCAR in Daytona Beach, and the IndyCar series, where he spent 5 seasons at IMS. About working in racing, Long said “There’s a lot to be learned and a lot of challenges and many of them are transferrable to this industry.” Regardless of the role, Long is known for his calm and affable demeanor. Perhaps it can be attributed to one of the key mantras passed down by mentors, which he shared on “AMN Drivetime“: “Seek first to understand before being understood.” Be sure to check out the full video here to learn more about Long’s remarkable career and see some of the many photographic memories he’s captured and shared for AMN. The post MEMA CEO Bill Long On ‘AMN Drivetime’ (Video) appeared first on Counterman Magazine. View the full article

From first jobs crashing a NAPA delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.” “The Monday after I graduated from high school, I was working at a NAPA Auto Parts store in Massachusetts as a delivery driver. I did such a good job in crashing the company delivery vehicle that I was promoted to the machine shop and then to the counter and then managed a store and I did all of that while going to college between courses. “Eventually that led to a factory job in the Brake Parts division at Echlin, where he spent 25 years and stayed with the company through 2001 and a merger with Dana,” Long shared. Long left the supplier side to become part of the industry trade association world. He joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA president and CEO in February 2019. In between everything, he’s had a passion for and spent some of his career in racing as well. Long started going to races when he was 4 with his dad who was a NASCAR official. Long himself spent time as a chief starter, a race control director and other roles in racing, which led to jobs at NASCAR in Daytona Beach, and the IndyCar series, where he spent 5 seasons at IMS. About working in racing, Long said “There’s a lot to be learned and a lot of challenges and many of them are transferrable to this industry.” Regardless of the role, Long is known for his calm and affable demeanor. Perhaps it can be attributed to one of the key mantras passed down by mentors, which he shared on “AMN Drivetime“: “Seek first to understand before being understood.” Be sure to check out the full video here to learn more about Long’s remarkable career and see some of the many photographic memories he’s captured and shared for AMN. The post MEMA CEO Bill Long On ‘AMN Drivetime’ (Video) appeared first on Counterman Magazine. View the full article

From first jobs crashing a NAPA delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.” “The Monday after I graduated from high school, I was working at a NAPA Auto Parts store in Massachusetts as a delivery driver. I did such a good job in crashing the company delivery vehicle that I was promoted to the machine shop and then to the counter and then managed a store and I did all of that while going to college between courses. “Eventually that led to a factory job in the Brake Parts division at Echlin, where he spent 25 years and stayed with the company through 2001 and a merger with Dana,” Long shared. Long left the supplier side to become part of the industry trade association world. He joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA president and CEO in February 2019. In between everything, he’s had a passion for and spent some of his career in racing as well. Long started going to races when he was 4 with his dad who was a NASCAR official. Long himself spent time as a chief starter, a race control director and other roles in racing, which led to jobs at NASCAR in Daytona Beach, and the IndyCar series, where he spent 5 seasons at IMS. About working in racing, Long said “There’s a lot to be learned and a lot of challenges and many of them are transferrable to this industry.” Regardless of the role, Long is known for his calm and affable demeanor. Perhaps it can be attributed to one of the key mantras passed down by mentors, which he shared on “AMN Drivetime“: “Seek first to understand before being understood.” Be sure to check out the full video here to learn more about Long’s remarkable career and see some of the many photographic memories he’s captured and shared for AMN. The post MEMA CEO Bill Long On ‘AMN Drivetime’ (Video) appeared first on Counterman Magazine. View the full article