Counterman

Hunter Engineering has introduced a website that breaks down sophisticated ADAS procedures and terminology into easy-to-understand topics, as a means to help simplify the ever-complicating conversations around ADAS. Available for free to access and use, Hunter’s interactive ADAS Learning Tool works on touchscreen tablets or desktop computers. Designed to assist counter workers or allow customers to explore on their own, the tool succinctly answers many of the why, when and how questions both shops and consumers have regarding ADAS calibrations, Hunter explained. “ADAS has received plenty of attention the past several years, but comparatively little of it deals with talking to actual vehicle owners,” said Tommy Maitz, Hunter director of marketing. “This learning tool will help shops have more informative and effective conversations with their customers about which systems are included on their cars, and the need for calibrations.” The tool begins by separating ADAS procedures into four main categories – camera, radar, ultrasound, internal – and provides brief overviews and images for each type to aid with in-person discussions. From there, a user can examine the color-coded vehicle image to learn about the specific functions and locations of ADAS components, and when calibrations would be recommended or required. Also included on the page are extensive lists of the names OEMs use for the ADAS systems across their models, color-coded to locations on the image. Although the names vary widely across the dozens of OEMs, the functions usually fall into one of the four main categories, Hunter said. “While shops generally know much more about ADAS than their customers at this point, there’s still some confusion and uncertainty when they talk to them,” Maitz said. “This tool is a quick and easy way for everyone to understand the concepts and get on the same ADAS page.” For more information, visit https://www.hunter.com/media-center/adas-hub/adas-learning-tool. The post Hunter Introduces Online ADAS Learning Tool appeared first on Counterman Magazine. View the full article

PRT announced the launch of 42 complete strut assemblies in the North American Aftermarket. They cover models like the BMW X3, Ford F-150, Chevy Tahoe and Jeep Compass, in addition to brand-new applications such as the Tesla Y 2023, RAM 1500 2023, Jeep Grand Cherokee 2023 and Toyota Tacoma 2023 among others, according to PRT. “As an OE supplier, we are continually investing in research and development of new products to serve both OE and Aftermarket sectors, allowing us to provide the latest innovations to our customers in North America,” said Bruno Bello, director of global marketing at PRT. For more information, call 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT launches 42 New Complete Strut Assemblies appeared first on Counterman Magazine. View the full article

Anchor Industries announced the release of additional late model Lexus and Toyota coverage. Eight new part numbers are in stock and available for immediate delivery, the company said. Covering over 2,300,000 applications and model years 2007-2025, these part numbers represent “excellent sales opportunities,” according to Anchor. All application data is available electronically on anchor-online.com, Epicor and WHI Solutions. For more details on Anchor’s complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post Anchor Adds More Lexus and Toyota Coverage appeared first on Counterman Magazine. View the full article

The ASE Education Foundation announced its new officers and board members for the coming year. The new chair of the ASE Education Foundation is Dwayne Myers, president and CEO of Dynamic Automotive. Brian LaCroix, automotive instructor at Capital Region BOCES, holds the role of vice chair. Jim Sennett, manager of automotive repair programs for the American Automobile Association (AAA) is treasurer and Fay Watts, technical support operations (TSO) technician development manager for Ford, serves as secretary. Joelle Pollak, co-founder of Promotive, is serving as past chair.” Two new board members, Andrew Graham, automotive instructor at Forsyth Central High School in Georgia and Doug Wilberg, senior manager, Military Transitions Program with Caliber Collision Centers, began their three-year terms the first of the year. Departing from the ASE Education board are Mitch Becker, operations specialist, Protech Automotive Solutions; Dennis Harden, retired chief of career and technical education for the Iowa Department of Education; Eric Kenar, former manager, technician environment and service technical college for General Motors; and Trey Michael, former board chair and director CTE and career pathways, North Carolina Department of Public Instruction. “We thank these officers and board members for generously sharing their time and expertise to guide the ASE Education Foundation,” said Mike Coley, ASE Education Foundation president. “As we address the technician shortage and advance significant initiatives in the coming year, their experience and knowledge will be indispensable. We appreciate all foundation board members, past and present, for their active participation and unwavering interest in the future of the transportation industry.” The post ASE Education Foundation Names New Officers, Board Members appeared first on Counterman Magazine. View the full article

ZF Aftermarket and HDA Truck Pride announced a partnership to distribute WABCO products to the CV independent aftermarket. The announcement comes as both companies exhibit at Heavy Duty Aftermarket Week (HDAW) 2025 in Grapevine, Texas. According to ZF, the partnership expands access to the full line of WABCO products for commercial vehicles – including air compressors, air dryers, trailer anti-lock braking systems (ABS), wheel-end solutions and more – to the independent aftermarket through HDA Truck Pride’s extensive distributor network. WABCO’s broad portfolio of innovative solutions improve the safety, efficiency and intelligence of commercial vehicles, at all stages of the vehicle lifecycle, the company said. “We are excited to partner with HDA Truck Pride, a premier marketing group, to make WABCO products more readily available in the independent aftermarket,” said Steve Bashir, commercial vehicle business leader, ZF Aftermarket. “With ZF Aftermarket brands TRW and SACHS already available through the HDA Truck Pride Network, we are strengthening our commitment to offer a full range of genuine OE products, remanufactured solutions and quality aftermarket parts to support distributors, fleets and vehicle owners across North America.” “HDA Truck Pride is dedicated to delivering unmatched value and service to our customers,” said Tina Hubbard, president and CEO of HDA Truck Pride. “Partnering with ZF Aftermarket to make WABCO products available to our distribution network strengthens our value proposition and optimizes our customers’ market presence to drive success.” The post ZF, HDA Truck Pride Announce Distribution Partnership appeared first on Counterman Magazine. View the full article

Applications are now being accepted for the annual Mitchell 1 Automotive Technology Scholarship through March 31. High school seniors and college students in the U.S. and Canada who wish to pursue a career in the auto repair industry can apply by visiting the Automotive Aftermarket Scholarship Central website at www.AutomotiveScholarships.com. “We’re proud to continue our sponsorship of the Automotive Technology Scholarship as part of our commitment to supporting excellence in automotive education,” said Jen MacDonald, director of marketing for Mitchell 1. “Each year, we look forward to helping a deserving student achieve their goals and develop the skills they need for a successful career in the automotive industry.” The recipient will receive a $2,500 scholarship, a check for $500 and roundtrip airfare and accommodations for the winner and a guest to attend the North American Council of Automotive Teachers (NACAT) conference, June 9-12, 2025, in Detroit, Michigan. To be eligible, scholarship applicants must be a current student majoring in automotive technology / auto shop repair course work and meet the following criteria: Nomination from their NACAT instructor Minimum overall 3.0 grade point average Planning to attend an accredited college or university, or already enrolled in an accredited college or university A U.S. or Canadian citizen By completing a single application online, students will be considered for multiple scholarships for which they are eligible, including the Mitchell 1 scholarship. The streamlined website allows applicants to view the details of all scholarships available and continue to update their application until the March 31 deadline. The post Applications Being Accepted for 2025 Mitchell 1 Scholarship appeared first on Counterman Magazine. View the full article

As we enter a new year, many of us are still busy reviewing what we’ve done during the previous 12 months. From closing the books on 2024, to analyzing profitability and leveraging missed opportunities to increase those profits in the coming months, this is a busy time of year behind the scenes of any automotive business. Looking back is certainly important for gaining perspective on where we’ve been, but the upcoming year has the potential to bring a wide array of changes for consumers and business owners alike. Consumer buying trends are expected to continue shifting toward even more online purchasing as we navigate through 2025 and beyond. In the automotive aftermarket, we’ve already embraced the concept of providing an online shopping experience for our customers, but that experience is changing as consumers adopt new habits and more providers enter the marketplace. The increasing use of mobile devices (and the increasing variety of these devices) will continue to change the methods we use to connect with consumers. Not only are buyers using mobile devices for roughly 65% of their automotive e-commerce inquiries, they are accessing an increasing amount of entertainment and information content. The number of eyes on the traditional advertising mediums of broadcast television, local radio and print media have steadily declined, with more people turning to subscription services like streaming platforms and satellite radio. With fewer advertising opportunities, finding new ways to engage our customers on their preferred devices becomes ever more important in the digital marketplace. Software also is increasingly important to the vehicle itself. Connected cars have become part of a virtual network in recent years, commonly known as the “internet of things.” With onboard hardware and software capable of sending and receiving data, and the ability to interface with other connected devices, the automobile has officially joined the ranks of “mobile devices.” More than 70% of new vehicles are “connected,” with tech companies like Microsoft, Apple and Google often partnering with the OEMs to offer in-car infotainment, communications and vehicle health/maintenance data through a wireless 5G network infrastructure. For better or worse, this also has led to the ability of OEMs to offer “subscription” services for many features found in their SDVs (software defined vehicles). A monthly charge for access to your heated seats or remote start might rub some vehicle buyers the wrong way, but the acceptance rate for on-demand features like these is increasing as more people begin to view their vehicle in the same way they have come to utilize their other connected devices. The bi-directional transfer and analysis of vehicle data is one key to utilizing the AI technologies behind ADAS and autonomous vehicle capabilities. SAE International recognizes six varying levels of “self-driving” vehicle automation, from emergency braking and blind spot warning (Level 0) all the way to fully-autonomous control under all driving conditions (Level 5). AI has a critical role in these vehicles “learning” their environment and then responding to changes in their surroundings, all in real time. For these systems to work efficiently (and safely), data from cameras, RADAR and LIDAR sensors must be collected and transmitted, analyzed and used by the AI program to make “educated” decisions to mimic a human operator. Like EVs, autonomous vehicles require a level of networked infrastructure that still does not exist on the scale necessary for mass adoption. Data, in its many forms, is the cornerstone to improved technology. No matter if it takes the form of daily reports we generate to track sales, inventory and other KPIs, or a series of over-the-air communications that help keep a connected vehicle in its lane, the network of information that surrounds us is critical to our success in 2025 and beyond. The post Trending in Twenty-Five: Technology appeared first on Counterman Magazine. View the full article

MEMA Aftermarket Suppliers announced it will host a virtual Advocacy Town Hall on January 30 @ 11 a.m. ET, where its Advocacy team will share the latest on policy and legislative efforts that impact the aftermarket, including Right to Repair, tariff developments and supply chain challenges. Register for the chance to stay informed and engage with MEMA’s advocacy work on the issues that matter most to our industry, the organization encouraged. The post MEMA Aftermarket Suppliers Announces Virtual Advocacy Town Hall appeared first on Counterman Magazine. View the full article

Clore Automotive introduced its new PRO-LOGIX Model PL6850, 12/24 Volt 120A Flashing Power Supply and 120/60/40/10A Battery Charger. The company said the PL6850 is designed to provide stable power—on demand, up to 120 amps, to a vehicle electrical system to support module reprogramming, ADAS recalibration, electronic repairs and diagnostic tasks. It also provides full service 12/24V battery charging capability from 10 to 120 amps, to service everything from small vehicle batteries to Group 31 multi-battery packs, Clore said. In power supply mode, the PRO-LOGIX PL6850 provides power to maintain vehicle electrical system voltage at a preset level, increasing its output in response to system load increases to maintain a stable power environment for successful reprogramming. It features a voltage output range of 13.1-14.9V (12V) or 26.1-29.8V (24V), adjustable in 0.1V increments, allowing the operator to dial the output in exactly as specified by the supplier of the vehicle under service. According to Clore, it features fast load responsiveness for ultra-quick recovery from system demand increases. It also delivers its massive power with minimal voltage ripple (<100mV), providing a clean flow of power to the vehicle without risk of programming interference. Clore added that in charging mode, the PL6850 utilizes advanced microprocessor-controlled logic to optimally charge each battery or battery pack serviced. It features the ability to properly charge a wide variety of battery types, including Conventional, AGM, Spiral Wound, Start-Stop, Deep Cycle and Marine lead acid batteries, plus LiFEPO4 Lithium Batteries – enabling beneficial service of virtually any battery type installed in a vehicle. It adapts its charging approach based on the needs of each battery or battery pack it services, including activating a soft start mode on deeply discharged batteries and a battery repair mode on older/distressed batteries. It is also effective on totally dead (0.0V) batteries with its forced start mode, the company said. Clore explained the PL6850 features detachable and field-replaceable input cable and output leads. The #2 AWG output leads are 13’ long, enabling easy access to vehicle batteries/packs under any condition. The unit includes a handle for easy transport around a shop or in and out of a mobile service vehicle. The post Clore Automotive Launches New Flashing Power Supply appeared first on Counterman Magazine. View the full article

Autel announced its tablets have been certified by the Auto Authentication Authority (AutoAuth) to access Mercedes-Benz vehicles’ Security Gateway (SGW). As a result, “Autel tablet users can now access more vehicle brands’ secure gateways than any aftermarket tool using the authentication service,” the company explained in a news release about the certification. In addition, Autel negotiated with Volkswagen/Audi Group to add SGW access capability to its diagnostics and service tablets, and, last month, Autel added the functionality to its tablets. Users can purchase single VW/Audi VIN/24-hour sessions or unlimited VINs/full-year access plans. “Increasingly, automakers are securing critical vehicle systems behind gateway modules. We have prioritized getting our tablets authorized to access these systems and enabling our technicians to service the vehicles they need to. Autel has consistently led the aftermarket in getting this functionality to our products and technicians,” said Maurice Miller, Autel vice president of customer success. Once Autel tablet owners register their tool for Mercedes-Benz vehicle SGW access with AutoAuth, they can perform restricted functions, including clearing codes, active tests, special functions, service resets, coding and adaptations, and Advanced Driver Assistance System (ADAS) calibrations, according to Autel. Mercedes-Benz vehicles with the SGW include 2021 and newer CLE (236), GLC (254), EQE (294), EQE (295), EQS (296), S (223), and C (206) models. Mercedes-Benz is the latest automaker to authorize Autel tablets to access SGW-protected systems via AutoAuth. Technicians can also access Nissan and Stellantis (Chrysler, Dodge, Jeep, Ram, Fiat, Alfa Romeo and Maserati) vehicles with an SGW via an AutoAuth-registered Autel tablet, the company explained. The post Autel Certified for Mercedes-Benz Security Gateway Access appeared first on Counterman Magazine. View the full article

John Treece, chairman and CEO of DMA, announced the promotion of Fred Snow to president and chief operating officer in the letter below: “As DMA strives to continue to grow and deliver excellence to our customers, building a strong and sustainable senior leadership team is imperative to our organization’s success. Today, I am pleased to announce Fred Snow will be assuming the title of President, along with his current role as Chief Operating Officer. Fred brought with him to DMA a very strong Automotive Aftermarket background and work experience in managing and running an organization similar to DMA. In his two years with our organization, Fred has comfortably assimilated into the DMA culture and exhibited thoughtful decision-making and leadership, while directly managing many of our key projects. He is now intimately knowledgeable about the workings of DMA, as he has been involved in most aspects of the business, extending beyond his direct responsibilities. I fully trust Fred’s ability to assess our business situations and make timely and deliberate decisions. He and I are fully aligned in the direction we steer the company and the effort it will take to achieve success. We both share a passion for serving the customer with a sense of urgency as our #1 priority. Fred’s areas of direct responsibility will remain the same as today: Supply Chain, Operations, Customer Service, Facility Management, and he will be assuming Product Management, and Engineering & Quality Management. This change of title acknowledges that Fred is assisting me in the overall day-to-day running of the company. It also represents that Fred is now my official backup for directing the company and making any required decisions in my absence. Fred also has full authority to sign on behalf of the company. My role and responsibilities remain the same as CEO and Chairman of the Board. With the launching of our new joint venture factory SDI in Thailand and other corporate travel obligations, it was clear that the time had come when DMA needed someone officially in charge when I am unavailable. This evolutionary organizational step assures the stability and consistency that positions DMA to continue to be a fast-acting and customer-responsive company with clear lines of leadership and communication for our employees. I am confident that this change is another positive milestone in the development of DMA. Please join me in congratulating Fred on this well-deserved appointment.” The post DMA Names Fred Snow President and COO, Expanding Leadership Role appeared first on Counterman Magazine. View the full article

Fisher Auto Parts has acquired New Jersey-based P&A Auto Parts and its eight locations. Geoffrey Shifflett, area vice president of Fisher Auto Parts, made the announcement. Headquartered in Saddle Brook, New Jersey, P&A Auto Parts has served the northeastern New Jersey market since 1982. According to a news release announcing the acquisition, key employees Joe Cupoli and Bill Freedman purchased the company in 2003. Both will stay on to run the business following the acquisition, while Freedman will serve as regional manager. “As a privately held business that is well established in its community, P&A Auto Parts is an excellent addition to the Fisher Auto Parts footprint,” said Shifflett. “We are very pleased that Joe and Bill will stay on to run the business and help us grow market share in this region. We look forward to working with them and the entire P&A Auto Parts team to provide our valued customers with name brand quality parts and exceptional service.” Fisher said that P&A Auto Parts focuses on the professional commercial market, while maintaining a steady retail and do-it-yourself customer base. The post Fisher Auto Parts Acquires P&A Auto Parts appeared first on Counterman Magazine. View the full article

Valvoline has been recognized as a top franchisor in Entrepreneur’s 46th annual Franchise 500. This is the second year the company ranked as the leading automotive services retailer and 24th overall among the top 500 franchise brands for 2025. Today, more than half of Valvoline’s preventive automotive maintenance service centers are operated by franchisees. Over time, the company said it expects to increase the number of stores it opens each year, targeting 250 store openings annually to reach the company’s goal of more than 3,500 total retail locations. “I am proud that once again Valvoline Inc. has been recognized as the leading franchisor of automotive service retailers,” said Lori Flees, Valvoline Inc. president and CEO. “Our franchise partners play a critical role in our success. I value their partnership and look forward to our continued growth together.” The Entrepreneur Franchise 500 ranks companies with a minimum of 10 franchise units that are looking to expand in the United States and Canada. The recognition is based on key evaluation pillars: cost and fees, size and growth, support and brand strength. “We are committed to maximizing our same store sales growth, as well as accelerating our retail network,” said Adam Worsham, Valvoline Inc.’s chief franchising officer. “There is significant opportunity within the preventive automotive services industry and an opportunity to bring the convenient services of Valvoline Instant Oil Change to even more people.” The post Valvoline is #1 Automotive Services Retailer in Franchise 500 appeared first on Counterman Magazine. View the full article

MANN+HUMMEL announced the parts kit for its MANN-FILTER fuel filter PU 10 023/1 z KIT for pickups makes maintenance easier, thanks to the patented disassembly tool. It offers a very high degree of particle separation and efficient water separation, while also being ideally equipped for future fuel filtration requirements, the company said. “Efficient, fast, and clean – this is how the significantly improved handling of the PU 10 023/1 z KIT can be summed up,” explained Frank Bartel, product manager fuel filters at MANN+HUMMEL. This is made possible by the innovative handhold developed by MANN+HUMMEL, which facilitates disassembly and is included with every filter, and by the modern and functional design of the filter element and housing cover. Changing the filter without this grip, however, requires a lot of force and is only possible with pliers or similar tools. Resistant to Dirt and Water “The innovative filter has an extremely high separation efficiency of more than 96 percent with a particle size of four micrometers,” MANN+HUMMEL said. “This means that 9,600 out of 10,000 incoming particles are retained. For context, these particles are up to 25 times smaller than a human hair.” It is not only impurities that can have a negative effect on the components of the injection system, but also water droplets. This applies particularly to modern common rail systems, which place high demands on fuel quality. The MANN-FILTER PU 10 023/1 z KIT filters out more than 95 percent of the water contained in the fuel and operates in three stages, the company said. In the first step, the filter medium reliably removes solid impurities from the diesel. The second filter stage works with a coalescing fleece that absorbs the finest water droplets from the fuel/water emulsion and combines them into much larger droplets. In the third filtration step, a water-repellent screen fabric ensures that the enlarged droplets do not enter the injection system. MANN+HUMMEL said it has developed this screen fabric in such a way that it is elastic and can withstand the mechanical requirements of pressure and temperature both during operation and at standstill. Bartel explains: “Thanks to its flexible design, it can effectively absorb the forces that arise and so has proven to be particularly robust, including in situations such as when the fuel freezes.” The seal materials of this fuel filter are resistant to standard diesel, biodiesel variants, and novel synthetic diesel fuels such as hydrogenated vegetable oils (HVO). They have the corresponding OE approvals and ensure a permanent hold as well as the complete sealing of the filter. Series Supplier MANN+HUMMEL said it has already started series production of this highly efficient fuel filter for a renowned vehicle manufacturer. The filter is available on the independent automotive aftermarket in original equipment quality as a PU 10 023/1 z KIT for various Ford Ranger pickup models and complements the extensive MANN-FILTER product range. MANN+HUMMEL has been granted a patent for the disassembly handhold by the German Patent and Trademark Office as well as in other countries. Worldwide, more than 1,200 researchers and developers at MANN+HUMMEL work on pioneering solutions with the aim of creating real added value and optimally meeting customer needs, the company said. The post MANN+HUMMEL Releases Fuel Filter Disassembly Tool appeared first on Counterman Magazine. View the full article

PRT HEAVY DUTY, a brand of ADD GROUP, announced it is exhibiting an extensive portfolio of heavy-duty product applications at Heavy Duty Aftermarket Week (HDAW) ‘25, January 20-23, at the Gaylord Texan Resort & Convention Center, Grapevine, Texas, in Booth 1723. The brand is showcasing 100% Gas-Charged Shocks covering more than 5,000 OE references for Trucks, Trailers, Buses, Commercial Vehicles and more. Applications include the 2024 Kenworth W900, 2020 Volvo VNL 740, 2020 International HV Series and 2020 Freightliner Cascadia, among others. In addition, the company is also presenting medium-duty applications, including pickups such as the Ford F-250 and Ram 2500, as well as cargo vans like the Ford Transit and Mercedes-Benz Sprinter. As a highlight, PRT HD is also presenting a full line of Air Springs, which are designed for superior performance, made with OE-quality materials and premium rubber mixtures, guaranteeing a maintenance-free and long-lasting product, according to PRT. “We are delighted to present this leading portfolio of H-D and Medium-Duty applications to our clients at HDAW 2025. PRT Heavy Duty is synonymous with Top Performance, Technology and Leading coverage,” said Bruno Bello, director of global marketing at PRT. For more information about PRT HEAVY DUTY products, call 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT HEAVY DUTY Presents Portfolio at HDAW ’25 appeared first on Counterman Magazine. View the full article

Advance Auto Parts, Inc. announced it has appointed Shweta Bhatia as executive vice president and chief technology officer, effective immediately. According to the company, Bhatia brings more than 20 years of retail, technology and operational experience to Advance. Most recently, she served as senior vice president of technology at Dollar General, where she led a multi-year, end-to-end technology transformation and modernization to enhance the company’s operational efficiency. “Shweta’s history of successfully executing transformational programs that focus on speed, efficiency and providing quality solutions to customers will greatly contribute to the execution of our three-year financial plan,” said Shane O’Kelly, president and chief executive officer. “We welcome Shweta to our leadership team that is passionate about carrying out our decisive actions which will set up Advance for future growth and value creation.” Bhatia also served as vice president of technology at both Walmart International, where she led the company’s core retail technology portfolio, and Kohl’s Corporation, where she managed the strategy and implementation of solutions across multiple channels. Advance said her passion for modern technology transformation began as an entrepreneur, creating the tech startup, Wisdom Info Tech, an award-winning technology firm. Bhatia received her MBA from Amity Business School and a bachelor’s degree at IT College, both located in India. Sri Donthi, Advance’s current chief technology officer, will remain with the company for a period to assist in the transition. The company said it is grateful to Sri for his leadership and contributions over the last several years and wishes him well as he moves on to a new opportunity. The post Advance Appoints Shweta Bhatia as Chief Technology Officer appeared first on Counterman Magazine. View the full article

As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures. “In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.” When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage. Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication. A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case. “Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder. For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.” Sean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine. The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance. “Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.” The post Choosing the Right Oil for Winter Driving appeared first on Counterman Magazine. View the full article

Bosch Mobility Aftermarket announced the re-launch of its passenger car and light duty truck battery offering, now known as the Bosch Premium Battery Program. The company said this revitalized program embraces a new name emphasizing its exclusive focus on premium batteries and includes new stock-keeping units (SKUs) for the Bosch S5 Premium Power Flooded Batteries and the Bosch S6 High Performance AGM Batteries. “This emphasized focus on premium batteries, with 90% market coverage, guarantees shop owners and end-users alike will confront less complexity in our battery line, while enjoying greater inventory efficiency,” said Dennis Krob, senior product manager at Bosch Mobility Aftermarket. “We’ve been listening to customers and understand these two areas are critically important in today’s market. We’re proud to be refreshing our offerings at a premium level to meet these demands, while helping drive business and streamline operations.” Bosch said it will expand its portfolio of S5 Premium Power Flooded Batteries by 13 new SKUs. These batteries boast a three-year warranty and provide dependable starting power, a long service life and reduced risk of acid leakage in newer car models with high electronic demand. The new program also includes three new SKUs for the Bosch S6 High Performance AGM Batteries. According to the company, these batteries promise a lifespan up to two times longer than conventional alternatives and provide consistent, optimal power for start-stop vehicles and models that use regenerative braking. The S6 batteries offer a warranty guaranteeing free replacement for four years after the date of purchase. The post Bosch Re-Launches Passenger Car, Light Duty Truck Batteries appeared first on Counterman Magazine. View the full article

Standard Motor Products, Inc. (SMP) announced it continues to add to its line of kits. Standard and Blue Streak offer Kits and Multipacks in a variety of categories. Among its most popular are Blue Streak GDI High-Pressure Fuel Pump Kits and Ignition Coil Multipacks, the company said. Blue Streak GDI High-Pressure Fuel Pump Kits help technicians solve low-fuel-pressure symptoms by replacing all components at once to ensure a complete repair, SMP said. These kits include an all-new high-pressure fuel pump, cam follower, the required seals, and mounting hardware. Ignition coils can lose spark energy over time, causing poor fuel mileage and reduced performance and if one coil fails, it is likely the others are on track to fail. Blue Streak Ignition Coil Multipacks include a full, matched set of new, better-performing coils, saving time, restoring performance and reducing comebacks. SMP said other popular kits include complete Standard Turbocharger Kits, Oil Filter Housing Kits, and Fuel Injector Multipacks and Blue Streak Blower Motor Resistor Kits, Camshaft and Crankshaft Sensor Kits, Variable Valve Timing (VVT) Service Kits and VVT Solenoid Kits. In the past two years, specific Blue Streak Kits have been awarded the Best New Product of the Year and Best Problem-Solver by the Import Vehicle Community, a community of the Auto Care Association. New coverage has recently been introduced across many of these categories, according to SMP. Blue Streak GDI High-Pressure Fuel Pump Kits have been released for 3.7 million General Motor vehicles, like the 2019-16 Chevrolet Cruze, 2019-18 Chevrolet Equinox, and 2019-18 GMC Terrain. Standard Oil Filter Housing Kits are new for multiple popular makes and models, including the 2024-19 Jeep Grand Cherokee, 2024-19 RAM 1500, 2024-19 Dodge Durango, 2016-11 Volvo S60, and more. Blue Streak Cam and Crank Sensor Kits have been released for a variety of popular Ford vehicles, and Standard Turbocharger Kits are new for Ford, Volvo, and General Motors vehicles like the 2019-16 Chevrolet Cruze and Buick Encore, SMP said. Commenting on the expansion, John Herc, vice president of vehicle control marketing at SMP, said, “Parts professionals are looking for more complete kits and multipacks for a number of reasons. First, it helps technicians perform a complete repair without having to chase parts from multiple places. Additionally, service writers find it easier to explain one line item on an invoice rather than a list of parts. Whatever their reason, they look to Standard and Blue Streak for complete repair solutions.” The post Standard Motor Products Expands Kits and Multipacks Offering appeared first on Counterman Magazine. View the full article

MEMA Aftermarket Suppliers announced that Brad Beckham, CEO of O’Reilly Auto Parts, will deliver the customer keynote at the 2025 Vision Conference on April 2, 2025 at the Loews Chicago O’Hare Hotel in Chicago. Beckham will share insights from the customer perspective. Serving as CEO since 2024, Beckham’s journey in the O’Reilly organization began in 1996 at the age of 17 as a parts specialist. From that first role, Beckham progressed through the roles of store manager, district manager, region manager, divisional vice president, vice president of eastern store operations and sales, senior vice president of central store operations and sales, executive vice president of store operations and sales, executive vice president and COO, and, finally to Co-president before becoming CEO. With this breadth of experience, he has a vast knowledge of retail automotive operations and a deeply rooted dedication to the O’Reilly company culture, MEMA said. “We are honored to have Brad as the customer keynote speaker for this year’s Vision Conference,” said Paul McCarthy, president of MEMA Aftermarket Suppliers. “Brad’s long career with O’Reilly has been defined by exceptional leadership, operational expertise, and an unwavering commitment to delivering industry-leading customer service. O’Reilly has set the recent customer standard for success and his insights into what drives that success will offer invaluable lessons to attendees as we navigate the future of the aftermarket together.” Who Should Attend Vision, According to MEMA? Suppliers seeking to connect with peers and key customers. Channel partners looking to collaborate on innovations and growth strategies. Private equity investors eager to explore opportunities in the dynamic aftermarket industry. The MEMA Aftermarket Suppliers Business Technology Council, Modern Industry eXpertise (MiX) and the Aftermarket Suppliers CEO Council will hold meetings immediately before Vision on April 1 at the Loews Chicago O’Hare Hotel. The Marketing Executives Council and Mobility Technology Council will hold a meeting right after the conference on April 3. The post O’Reilly CEO Announced as Customer Keynote at Vision Conference appeared first on Counterman Magazine. View the full article

NexaMotion Group (NMG) announced the opening of a new C&M Auto Parts location in the Chicago area. The new store, located at 780 W Belden Avenue, Unit G, in Addison, Illinois, offers customers a full line of general repair and transmission parts. NMG said the new location combines the trusted quality of C&M and Transtar products with unmatched customer support, delivering a comprehensive resource that empowers repair shops to serve the local market. “This is just the start for NMG in 2025,” said Neil Sethi, CEO of NexaMotion Group. “Customers can expect to see additional new locations throughout the year, as well as expanded product lines and additional partnerships to serve them better. We’re continuing with our strategic vision to grow our markets and deliver unmatched value to our customers. The new location gives us a great opportunity to serve our customers in a key market.” C&M Auto Parts provides a complete range of automotive aftermarket parts, expertly catering to the diverse needs of repair shops in the local market. In collaboration with its affiliate NMG Company, Transtar Aftermarket Solutions, this facility offers customers a customized product selection that simplifies complex vehicle repairs to keep the world moving, the company said. The post NexaMotion Group Announces C&M Auto Parts Expansion in Chicago appeared first on Counterman Magazine. View the full article

Dorman Products, Inc. announced it has named Tayfun Uner president of its light-duty business segment. In this newly created role, Uner will be responsible for driving strategic growth and overseeing all commercial and operational aspects of Dorman’s largest business segment, the company said. “We are pleased to welcome Tayfun to Dorman,” said Kevin Olsen, Dorman president and chief executive officer. “His broad experience and proven ability to drive growth, enhance financial performance and foster a positive culture will be key to driving the continued success of our Light Duty business. This new role completes our segment transition, with a formalized leadership structure for each of our three business segments.” Uner joins Dorman with an extensive global background in consumer goods, most recently serving as SVP of three Newell Brand business units, according to Dorman. Prior to that, he held strategic positions around the world with increasing responsibility at McKinsey & Company, Procter & Gamble and Carlsberg Breweries. He holds an undergraduate degree from Bogazici University (Istanbul, Turkey) and a Master of Business Administration degree from Harvard University. “I feel privileged to join the innovative team at Dorman. I am excited to build on the strong foundation of our brand and trusted solutions like our Dorman OE FIX products and working closely with our channel partners to accelerate the growth of the automotive aftermarket by helping solve people’s repair problems,” Uner said. The post Dorman Appoints President of its Light-Duty Segment appeared first on Counterman Magazine. View the full article

Robert Bosch, LLC announced the addition of 79 automotive aftermarket part numbers to multiple product categories in December 2024, adding coverage to 52.9 million vehicles in operation. New part numbers were added to Bosch sensors, brakes, spark plugs and other prominent product categories. Bosch Braking Bosch released 18 new part numbers for Bosch Blue brake pads covering 2.4 million vehicles in operation for late model Asian, Domestic and European vehicles. The company said the brake pads feature copper-free friction formulation for improved performance and are towel-wrapped for added protection. Additionally, Bosch released 16 new part numbers for Bosch QuietCast brake pads, covering 2.3 million Asian, Domestic and European vehicles in operation. The Bosch QuietCast brake pads maximize performance while offering quiet operation through a next-generation copper-free friction formulation and an OE-style rubber core multi-layer shim, the company said. Bosch Sensors Bosch also released 13 new part numbers across multiple sensor categories. The new releases include five part numbers for the Bosch pressure sensors, three for Bosch crankshaft sensors, two for the Bosch knock sensors and one new part number each for the Bosch oxygen sensors, temperature sensors and camshaft sensors. The new part numbers added coverage to more than 2.2 million vehicles in operation. Bosch Spark Plugs Bosch released one new part number for the Bosch OE Fine Wire platinum spark plug, adding coverage to more than 569,000 European vehicles in operation including popular Audi and Volkswagen models. Bosch released one new part number for the Bosch Nickel Super 4 spark plugs, adding coverage to more than 701,000 vehicles in operation across the U.S and Canada. Bosch Batteries Bosch also released 15 new part numbers for the Bosch High Performance starter batteries, adding coverage to more than 31.2 million vehicles in the U.S. and Canada. According to the company, the high-performance starter battery offers reliable starting power in extreme hot and cold climates and is 100% maintenance-free under normal working conditions. Bosch Fuel Injectors Bosch released seven new part numbers for the Bosch fuel injectors in the new powersports category and covering more than one million vehicles. Bosch said its fuel injectors are manufactured with the highest quality high-alloy steels and plastic coverings for optimum corrosion resistance and longevity. Bosch Wipers Finally, Bosch added one new part number for the Bosch ICON Extension wiper blade, adding coverage to more than 12.4 million vehicles. The Bosch ICON Extension is equipped with ClearMax 365, an exclusive, patented rubber technology that combines a soft rubber core with a powder-coated shell to provide a clear and clean wipe, the company said. The post Bosch Releases 79 New Aftermarket Part Numbers appeared first on Counterman Magazine. View the full article

The Auto Care Association announced that an application programming interface (API) was launched in November, 2024 to select users and is now available to the entire auto care industry. With a continued goal to increase speed and efficiencies for users in the acquisition of the ACES, PIES and IPO reference databases, the Auto Care Association announced in May, 2024 that an API would become available to users in November, 2024. The Auto Care Association’s ACES, PIES and IPO reference databases (VCdb, Qdb, PCdb, PAdb, and Brand Table) currently and historically have been available to users for download through a manual download process via autocarevip.com in various formats, including Access2007, ASCII, MySQL, SQLServer2008R2, and JSON. Additionally, these databases were historically published with new content monthly but were increased to a weekly cadence (except for the VCdb) in January 2023, with the goal of delivering updated reference database content to users faster. The API, which is in JSON format, allows users to: Download updated reference database content as often as daily; Download complete database tables and/or updates (changes) to the database tables; and Automate IT processes for smoother, hands-off data exchange, creating workflow efficiencies. “As we move toward the goal of real time exchange of content between partners via API, the logical first step is leveraging that approach with the reference data we all consume from Auto Care,” said Marc Pappas, chair, technology standards committee and CIO, Federated Auto Parts. “This will serve both to proof the concept and also allow us to make any enhancements before moving forward with more functionality.” The Auto Care Association will continue to make the reference databases available for manual download through autocarevip.com in the formats Access2007, ASCII, MySQL, SQLServer2008R2 and JSON. However, the frequency of receiving manual database updates will be reduced from weekly to monthly (except Brand Table, which will remain daily), beginning January 2025. The dates of these publications are posted on the events page on autocarevip.com. API documentation can be found here. Auto Care VIP and Auto Care Data Standards users interested in learning more about the new API can schedule a time to speak with the Auto Care Association’s technology team using this link and selecting the “API Support” option. The post Auto Care Association Releases API for ACES, PIES, IPO Databases appeared first on Counterman Magazine. View the full article

Valvoline has been recognized for providing excellent customer service and has been ranked by Forbes on its “Best Customer Service 2025” list. Valvoline was the top-ranked instant oil change company and placed 18th among the 300 brands on the list. The Forbes customer service list was based on surveys of 181,000 people in the United States who rated their interactions with more than 3,500 brands. Only the top 300-rated companies were included in the list. “Every year we serve millions of guests, and our goal is to deliver the very best customer service with each oil change and preventive automotive maintenance service,” said Laura Carpenter, Valvoline’s chief customer officer. “Our team members and franchise partners are focused and committed to go above and beyond for our guests each and every day. I’m proud of our franchise partners, teams and our retail service center managers who are delivering for our guests.” A news release from Valvoline explained that customers gave the company a 4.7 out of 5-star rating* for its service. That’s based on a survey of more than 1 million Valvoline Instant Oil Change customers. The post Valvoline Ranked Among Best in Customer Service appeared first on Counterman Magazine. View the full article