Counterman

You may notice a different type of show car at the Automotive Aftermarket Products Expo (AAPEX) this year. It only has 140 horsepower, with a four-speed automatic transmission, and it clocks in at 20 feet long. This car is not arriving at the show on a trailer. Instead, it’s coming from Akron, Ohio, on its own power. The car and its adventures over the next nine days promise to be a rolling testimonial for the $1.6 trillion global industry that keeps more than 1.3 billion vehicles on the road: the automotive aftermarket. Over the past five months, Babcox Media and 16 sponsors have rehabilitated a 1989 Cadillac Brougham so it can make the epic 2,500-mile journey to be a part of AAPEX 2022. The journey from the used-car lot to the AAPEX show floor is being documented in a six-episode video series, starting on Sept. 19, called “The Road to AAPEX.” The finale will air on Oct. 31 just prior to the AAPEX opening reception. All episodes will be available on the AAPEX Blog as well as the Babcox Media YouTube Channel. “This project car is not about quarter-mile times or chrome,” said Randy Loeser, executive director of content and video services, Babcox Media. “The project is a proof of concept to show how the auto care industry keeps the world moving, no matter what they drive.” The Caddy When Babcox Media’s automotive video producer Joe Keene spotted the listing on Craigslist for a 1989 Cadillac Brougham, he knew it would be the perfect car for the journey to Las Vegas. The Brougham had more than 180,000 miles on the odometer. Unfortunately, it also had a leaking transmission, no A/C and the air suspension was no longer working. “After a quick inspection of the car, it was not as bad as I thought,” said Keene. “But we had to make it reliable, safe and able to handle conditions like desert driving.” The rehabilitation process addressed all mechanical systems on the vehicle. In addition, the body was restored with new parts and paint. The complete process will be shown on the first episode of “The Road to AAPEX.” “Many people think it would be difficult to get parts for a 33-year-old car,” said Keene. “However, all of our sponsors still manufacture and stock parts for this aging vehicle.” Check out the trailer for the Road to AAPEX here! Vital Statistics Make/model: Cadillac Brougham Year: 1989Hometown: Arlington, TexasMileage: 180,000+ miles Engine: 307 LV2 Olds V-8Power: 140 hp and 245 lb./ft.Weight: 4,500 lbs.Length: 20 ft.Fuel capacity: 21 gallonsFuel economy: 15 city/22 highwayTires: 225/65R17Transmission: Remanufactured Turbo-Hydramatic 200-4RBrakes: Front vented disc/rear drum brakesAir conditioning: R134a conversionAirbags: None The Route “The Road to AAPEX” begins in Akron, Ohio, at Babcox Media’s headquarters. Keene will then travel to Joliet, Illinois, to pick up the historic Route 66. Keene will take the “mother road” to visit historic roadside attractions, parts stores and shops in eight states. The trip will cover more than 2,500 miles in nine days. “The Road to AAPEX is an incredible demonstration of the freedom and choice that our industry provides Americans, every single day,” said Bill Hanvey, president and CEO of the Auto Care Association. “Every part of our supply chain enables this freedom to go anywhere, anytime: from parts manufacturers, to distributors, to retailers and shops. There’s nothing more quintessential than a road trip across America, fueled by these essential businesses. Without the aftermarket, the affordability and convenience the motoring public relies on wouldn’t be possible – and we are proud to be that anchor for the consumer for generations to come.” After reaching the Grand Canyon, Keene will head north to Las Vegas and AAPEX. Following its debut at AAPEX, the Cadillac is being gifted to a U.S. Military veteran through the 800 Charity Cars Organization, with the whole project truly capturing the spirit of the aftermarket from start to finish. “The Road to AAPEX looks different for each member of our great industry, from snowy mountain roads to sandy, beachside highways or the classic Route 66. However, these journeys all have one thing in common – the strength and power of the aftermarket behind each vehicle,” said Paul McCarthy, president and CEO of the Automotive Aftermarket Suppliers Association. “AAPEX is the home for each part, tool, chemical, technology or component needed to safely maintain America’s 280 million vehicles. We are proud of our industry, and to serve the millions of people who rely on the aftermarket on their own ‘roads to … ’ every day. I am glad AAPEX provides us with the opportunity to come together to build the relationships we need to grow our businesses.” The Driver Joe Keene is an automotive video producer for Babcox Media. He has worked in the auto care industry as a technician, service advisor and instructor. He is the host for “Auto Pros on the Road,” which is now in its third season. Keene is an ASE-certified automotive technician and is the chief mechanic for the Cadillac. The Sponsors Transtar IndustriesTranstar Autobody TechnologiesAP EmissionsBCA Bearings Blackburn OEM Wheel SolutionsContinental TireMotoRadMotorcar Parts of America, Inc. (MPA)O’Reilly Auto PartsWix FiltersTRWLitensPennGradeAuto Care AssociationAASARight to Repair AAPEX AAPEX represents the more than $1.6 trillion global automotive aftermarket industry. Historically, the event draws approximately 2,500 exhibiting companies that display innovative products, services and technologies that keep the world’s 1.3 billion vehicles on the road. AAPEX also provides advanced technical and business management training for professionals to maintain excellence and take their businesses to the next level. Industry buyers include automotive service and repair professionals, auto parts retailers, independent warehouse distributors, program groups, service chains, automotive dealers, fleet buyers and engine builders. AAPEX is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light-vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit www.aapexshow.com or e-mail: [email protected]. On social media, follow AAPEX at #AAPEX22. The post The Road To AAPEX Starts Here appeared first on Counterman Magazine. View the full article

Let’s face it: Competition is fierce in the automotive aftermarket. In major metropolitan areas, it’s not uncommon to see an AutoZone across the street from an O’Reilly Auto Parts that’s next door to an Advance Auto Parts or NAPA Auto Parts store (or some combination of these four chains in close proximity to each other). The Big Four retailers spend large sums of money trying to differentiate themselves through marketing – and they’re pretty darn good at it. Anyone who has listened to a baseball game on the radio likely has at least three jingles committed to memory: “O-O-O-O-Reilly!”“NAPA Know How” “Get in the Zone – AutoZone!” Advance might not have an indelible jingle (yet), but the retailer hit a home run with its “DieHard Is Back” mini-movie/commercial, which aired Oct. 18, 2020, during a FOX NFL telecast. Recently, I stumbled upon an absolute gem of a commercial on YouTube. Posted in 2011, it’s a 30-second spot for NAPA, featuring an expressive counter pro who knows what he’s good at – and what he isn’t good at. You can watch it here: My favorite aspect of the commercial is the counter pro’s facial expressions – he really sells it. And the customer goes from lying on a hospital gurney to grooving in the store in a heartbeat. If you have a favorite parts-related TV commercial or marketing campaign, let us know at [email protected]. The post This Might Be The Best TV Commercial Ever Made appeared first on Counterman Magazine. View the full article

Transit, a leading auto parts manufacturer and distributor in Eastern Canada, now is distributing the AmeriBRAKES brand, including three lines of premium brake pads designed to original-equipment requirements. The AmeriPRO, AmeriPLATINUM and Severe Duty lines provide superior performance and exceptional brake control, according to the company. With more than 75 years of experience in vehicle-optimized formulas, high quality and consistency of raw materials and rigorous quality control throughout the manufacturing process, AmeriBRAKES ensures that its products deliver reliable braking performances. In addition, AmeriBRAKES reduces its ecological footprint by manufacturing its products in Canada for shorter transport distances, and by complying with the 2025 regulation on the use of copper-free ceramic materials. “With the supply chain disruptions of recent years, we wanted to regain control over lead times by sourcing locally to better protect our customers’ sales,” explained Stephan Guay, president of Transit Inc. “We chose AmeriBRAKES products because they are renowned for their high quality, which we were able to confirm with internal testing. I am confident that our customers will appreciate these premium brake pads.” The post Transit Distributes 3 Premium AmeriBRAKES Lines appeared first on Counterman Magazine. View the full article

Lately, if you read the news or follow social media, it might seem as though the entire world is just itching for a fight. The most popular of these articles and videos highlight people behaving badly in all sorts of situations. From the war in Ukraine to our own country’s social and political divisions, right down to daily interactions between customers and staff, there is a distinctly “uncivil war” being waged all around us every day. People are fed up with a lot of things right now, and these same folks will be walking through your front door sooner than later. Dealing with angry customers is never fun or easy, but you can get through these encounters by de-escalating the situation and focusing on the common goal of getting the customer what they really need. When conversation becomes conflict, the first thing we need to remember is to stay calm. Even when the customer comes at you with a bad attitude, your own needs to remain in check. Some people thrive on conflict, bullying others to get their way, or even to feel superiority over others. “Ken” and “Karen,” full of themselves and emboldened by the media coverage of people mistreating workers, actually want you to get down in the mud with them. Someone (but most likely not Mark Twain) once said, “Never argue with a fool. You won’t change his mind, and bystanders can’t tell which of you is the fool.” Instead of getting drawn into a shouting match (and giving them control of the situation), redirect the conversation back toward getting to the root cause of their complaint. Let them tell their story (they do love to hear themselves talk), but keep them on track. Don’t interrupt them, and be an active listener. If their complaints stray from the actual issue, asking relevant questions can help focus them back on the problem you’re trying to solve with them. It also shows that you’re interested in them and their concerns. Don’t play the “blame game.” As you work through the issue at hand, it will probably become clear where the misunderstanding or fault lies. Being accusatory toward the customer will only widen the gap you’re trying to close, and blaming a store policy (or another employee) only creates mistrust in your company and staff. If the problem is a result of your mistake, admit your error, and work toward correcting the issue to the satisfaction of the customer and your company. If the situation is the result of the customer’s error, be compassionate in your efforts to explain what you suspect went wrong with the previous situation. Nobody likes to be made to feel stupid, so avoid negative “YOU” statements. “YOU gave me the wrong information” or “YOU installed the part incorrectly” may be completely accurate statements, but they don’t need to be phrased this way. Sometimes, (politely) repeating the situation in the customer’s own words will be enough to make their error clear to them, while establishing that you are both in agreement. Finally, make every reasonable effort to fix the issue. If they simply wanted to vent or complain, they’ve done so, and you’ve made the best of the situation, calmly and quietly so as not to cause a scene. If they need to return or exchange eligible merchandise, process these transactions politely and efficiently. If they still require additional advice, parts or services, do your best to address these needs. If you have the knowledge and authority to resolve the problem, DO IT! The post Kens And Karens At The Parts Counter appeared first on Counterman Magazine. View the full article

In November 2020, Massachusetts voters overwhelmingly approved an update to the state’s landmark Right to Repair law, requiring automakers to provide a platform that enables motorists to access and control their vehicles’ telematics data. While the passage of Ballot Question 1 was a huge win for the automotive aftermarket, it’s unclear when the provisions of the legislation will see the light of day. After voters approved the ballot measure by a 75% to 25% margin, a coalition of automakers – the Alliance for Automotive Innovation – filed a lawsuit seeking to overturn the ballot question based on a litany of allegations, including cybersecurity concerns; insufficient time to comply with the new data-access requirements; and their contention that the ballot initiative is preempted by federal law. Over the past two years, the automakers have managed to keep the case tied up in court. Attorney General Maura Healey has idled the legislation until the lawsuit is resolved. Recently, it was reported that the Alliance for Automotive Innovation and the state attorney general’s office have submitted scheduling proposals for further proceedings in the litigation. In its proposal, the Alliance for Automotive Innovation states: “While it remains the plaintiff’s position that the OEMs cannot comply with the plain language of the Data Access Law without violating their safety obligations under the Vehicle Safety Act, plaintiff understood the court to request a more robust discussion of the statutory interpretation issues that hopefully could narrow areas of disagreement. We are not off to an encouraging start. Worse, the attorney general couples her reiterated interpretations with an accelerated schedule that will ensure this endeavor fails. The attorney general’s proposed schedule simply does not allow time for a deeper dive on these interpretation questions.” The alliance proposed being given until Sept. 22 to review and reply to the AG’s proposal with the hopes of conferring and submitting a single clarified document on or before Oct. 14. “It’s been nearly two years since the people of Massachusetts voiced their strong desire for more choice and competition when it comes to auto repairs,” Justin Rzepka, executive director of the CAR Coalition, said in response to the latest activity in the case. “As this case continues to drag on, Congress cannot wait – it must act on federal Right to Repair solutions, like the REPAIR and SMART Acts, to restore choice and empower businesses to service car owners that want options.” Meanwhile, in Washington, D.C., the Committee on Small Business Subcommittee on Underserved, Agricultural, and Rural Business Development will hold a hearing on Right to Repair at 10 a.m. EST on Wed., Sept. 14. Witnesses include the executive director of the Repair Association, which endorsed the SMART Act earlier this year, along with representatives from a New Hampshire-based tech shop and Maine family farm. The post Right To Repair: Automakers Ask For More Time In Massachusetts appeared first on Counterman Magazine. View the full article

It’s no secret that the heart of an electric vehicle is its high-voltage (HV) battery. There are a number of electrical circuits and protection devices found within an HV battery assembly. These circuits work in conjunction with the vehicle’s battery-management system (BMS) to ensure safety and battery longevity. It’s not uncommon to have several hundred lithium cells in an EV and more than 25 cells in a hybrid vehicle. These cells must be properly balanced to one another, while their temperature and the packs’ overall voltage and amperage must be closely monitored by the BMS. Often, when a battery has been properly tested and is found to be bad, a remanufactured battery may be the best option due to the price. Typically, remanufactured batteries include a number of improvements, such as nickel-plated terminals (to avoid corrosion); optimized cell mounting to eliminate the risk of case cracking due to vibrations; individual cell testing and balancing of the pack; and other comprehensive testing to ensure long life. For example, Dorman’s remanufactured hybrid battery pack for the 2004-2009 Toyota Prius features “nickel-plated bus bars and corrosion-resistant terminals for increased reliability,” according to the Dorman website, while “proprietary software uses [a] multi-dimensional grading process to select battery cells that will perform ideally together.” The battery packs are subjected to “multiple stringent validation gateways, including on-vehicle tests using EPA performance standards,” according to the company. Remanufactured batteries should be an attractive option for your customers – especially those who own hybrid vehicles, as they’re likely seeking a cost-effective solution. Dorman’s remanufactured hybrid battery packs come with a two-year warranty, according to a recent sales flyer, compared to the eight- to 10-year warranty for most OE batteries. Generally speaking, however, remanufactured batteries should have the same life expectancy as a new one. It’s important to note that when a remanufactured battery is sent to the warehouse, there’s an expiration tag applied to the outside of the shipping container. Make sure you’re not installing a battery that’s due to return to the manufacturer to receive an updated charge and testing procedure. A word about handling HV batteries, whether they’re new or remanufactured: These batteries are heavy! They’re packaged in clamshell cases to minimize the risk of electrical shock. Because of their weight, HV batteries should be stored low to the ground, and counter pros (and customers) should take great care when lifting them, to avoid injury. Let’s discuss a few add-on sales opportunities. I firmly believe that all shops working on electric vehicles need high-voltage gloves, insulated handtool sets and a Level 2 charger. Remember, all EVs use electrons the entire time they’re in a shop – as opposed to ICE vehicles, which only use gasoline when the engine is running. Advanced diagnostic tools represent another great sales opportunity. When it comes to diagnosing EVs and their batteries, the current level of diagnostics only allows a technician to see what’s transmitted over the data bus lines of communication. This is because a traditional diagnostic scan tool gets its information from the OBD II connector located under the dash. Autel has addressed this challenge with its MaxiSYS MS909EV platform. With the MaxiSys MS909EV system, technicians can analyze an EV battery by plugging into the OBD II port or connecting directly to the battery. By connecting to the BMS, technicians now have full insight into battery state of health and individual battery-cell state of charge; access to all the thermistors; and visibility into the “handshake” that occurs between a charger and the vehicle. The MS909EV screen displays detailed graphics and in-depth connection guidance to provide safe and secure testing, as well as comprehensive diagrams of high-voltage system blocks, components and sockets. In addition to providing rapid analysis of high-voltage systems in electric and hybrid vehicles, the MS909EV’s intelligent diagnostic capabilities extend to U.S., European and Asian gasoline and diesel vehicles. The post High-Voltage Batteries: The Heart Of Electric Vehicles appeared first on Counterman Magazine. View the full article

FCS Automotive announced the release of 33 new part numbers, including 13 complete strut assemblies and 20 bare shock and strut assemblies. All of these units are in stock and ready to ship. “FCS remains committed to be first to market with new numbers, while providing the most comprehensive market coverage in North America – well-beyond our nearest competitor,” the company said in a news release. “Many of these numbers are not available from the competition.” The new numbers account for more than 10 million vehicles on the road today in the United States and Canada. Popular applications include the Audi A3, BMW X3, Cadillac XT5, Chevrolet Corvette, Honda CR-V, Jeep Renegade, Land Rover, Lexus ES300, Nissan Altima, Toyota Avalon and more. FCS will be displaying at the upcoming AAPEX Show in Las Vegas at Booth A5064. The FCS management team will be in attendance to answer any questions and highlight the company’s products and programs. As a global supplier in more than 40 countries, FCS products are produced to meet strict OE-quality processes backed by extensive in-house testing and IATF16949 and ISO14001 certifications. For more information about FCS products, contact FCS at 866-708-4554 or visit www.fcsautoparts.com. The post FCS Introduces 33 New Part Numbers appeared first on Counterman Magazine. View the full article

Tendeco Sales Inc. has hired Scott Howat as national sales manager, responsible for aftermarket sales in North America for Litens Aftermarket. Prior to joining the Litens Aftermarket team, for three decades Howat has made an impact across sales, marketing and product management for the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corp. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket and has served in leadership positions throughout the industry, including the Automotive Communications Council and Auto Care Association Marketing and Communications Committee. He was past chairman of the Auto Care Association Events Committee. In addition, he is a past chairman of the AASA Marketing Executives Council, and past member of the MEMA Government Affairs Committee and Brand Protection Council. “We are thrilled to have an experienced leader like Scott to head our North American Aftermarket efforts as we expand the reach of the Litens brand,” said John Lussier, president of Tendeco Sales Inc. “His broad knowledge of the aftermarket ecosystem will support our strategic initiatives and better serve the needs of our Litens customers.” The post Tendeco Hires Scott Howat As National Sales Manager appeared first on Counterman Magazine. View the full article

Auto Value and Bumper to Bumper, in collaboration with the University of the Aftermarket Foundation, are pleased to announce 14 winners of their 2022 scholarship competition. The recipients, picked from a competitive pool of student applicants from across North America, will be recognized as they work toward their degrees. This year’s scholarship recipients, and their respective warehouse distributor include: Aaron Caton – Harrodsburg, Kentucky; Hahn AutomotiveAl Scrivner – O’Fallon, Illinois; All CarBrieanne Schmidt – Calgary; Central Auto PartsChristian Pfeiffer – Jackson, Michigan; Auto-Wares Group of CompaniesEmily Seay – Marianna, Florida; Parts Warehouse Inc.Jesse Banks – Calgary; Central Auto PartsJulie West – Stanton, Michigan; Auto-Wares Group of CompaniesKathy Hinson – Climax, Florida; Parts Warehouse Inc.Nicholas Caton – Harrodsburg, Kentucky; Hahn AutomotiveSamantha Scott – Rockford, Michigan; Auto-Wares Group of CompaniesTammy Gracie – Red Deer, Alberta; Central Auto PartsTaya Thoendal – Winnipeg; Piston RingTristan Norris – Calgary; Central Auto PartsZackery Beshears – Greenwood, Arkansas; Parts Warehouse Inc. “We continue to take pride in the outstanding students representing the Auto Value and Bumper to Bumper brands,” said Nikki Paschall, director of communications and engagement for Auto Value and Bumper to Bumper. “We encourage lifelong learning and congratulate this year’s students for investing in themselves. We are honored to support in this way.” Through their affiliation with Auto Value and Bumper to Bumper, eligible candidates filled out a comprehensive application that included essay prompts, short answers, letters of recommendation, transcript requirements and more. A University of the Aftermarket Foundation panel of judges reviewed and ranked the applicants based on their merits. Candidates also were required to show they were employees or children of employees of an Auto Value, Bumper to Bumper or Confidence Plus location. Since the Alliance scholarship program was developed in 2001, it has awarded almost $550,000 in scholarships to deserving students. The annual program encourages continuing education within the membership and supports the next workforce generation in achieving their educational goals. For more information about the University of the Aftermarket Foundation, please visit https://uofa-foundation.org/. For more information on the Auto Value and Bumper to Bumper scholarship program, visit www.autovalue.com or www.bumpertobumper.com. The post Auto Value, Bumper To Bumper, Award $25,000 In Scholarships appeared first on Counterman Magazine. View the full article

Photo caption, left to right: Bill Long, CEO, Motor & Equipment Manufacturers Association; Charley Johnson, CEO, OptiCat LLC.; and Marc Blackman, CEO, Gold Eagle, Co., and chairman, MEMA board of directors. The Motor & Equipment Manufacturers Association (MEMA) presented the Triangle Award to OptiCat CEO Charley Johnson on Sept. 6 at his office in Maryland. “For more than 45 years, the Triangle Award has been given periodically to that person or persons, or organization, whom MEMA and our divisions choose to honor for selfless contribution to the vehicle supplier industry,” MEMA President and CEO Bill Long said. “Charley’s decades of exceptional leadership and dedication to the supplier industry embody the spirit of the Triangle Award. “[Charley] has never missed an opportunity to promote, protect and advance the automotive industry, the automotive aftermarket and pushback against government overreach. Perhaps his most lasting contribution is the work he has done working quietly behind the scenes, to find paths of collaboration and common ground, leading to a win-win for industry stakeholders and businesses.” The prestige of the Triangle Award arises from its selective process. From its inception, the Triangle Award was not intended as an annual award. The award is only presented when truly deserving candidates are found – those who have worked tirelessly, behind the scenes, out of the spotlight and whose contributions have advanced the supplier industry. Past recipients of the MEMA Triangle Award include the late Joseph M. Magliochetti of Dana Corp.; Tom Gallagher of Genuine Parts Co.; Mort Schwartz of Masco Tech Inc.; John M. Riess (then of The Gates Rubber Co.); the late Larry McCurdy (then of Moog Automotive); and Jack Reilly (then of Tenneco Automotive). Most recently, MEMA presented the Triangle Award to Mike Mansuetti of Bosch; Jim Kamsickas of DANA; and Don Walker of Magna. A complete list of past recipients can be found here. The post MEMA Presents Triangle Award To Charley Johnson appeared first on Counterman Magazine. View the full article

AMSOIL is launching two new synthetic lubricants for ATV/UTV applications, “providing riders with high-performance upgrades from OEM-branded oils,” the company announced. AMSOIL synthetic ATV/UTV motor oil now is available in 10W-30 and 5W-40 viscosities, joining existing 10W-40 and 5W-50 viscosities to round out the product line. AMSOIL synthetic ATV/UTV motor oil is designed to withstand the severe operating conditions found in modern ATV/UTV applications. It provides outstanding protection while racing, hauling, plowing or navigating tough terrain,” according to the company. “Thanks to its robust all-season synthetic formula, AMSOIL ATV/UTV oil remains fluid in sub-zero temperatures for exceptional protection during cold starts, and resists thinning and mechanical shear in extreme heat to protect ATV/UTV engines in hard-working or desert conditions,” AMSOIL added. AMSOIL synthetic ATV/UTV motor oil helps fight rust and corrosion to prolong equipment life. The wet-clutch-compatible oil is formulated without friction modifiers to promote smooth shifting and positive clutch engagement, allowing riders to confidently and safely push their machines to the limit. “We designed the ATV/UTV family of lubricants from the ground up to address the unique demands of these off-road machines,” said Len Groom, AMSOIL senior market manager – powersports. “Whether they’re used for work or play, ATVs and UTVs are frequently pushed to the limit, generating high heat that can challenge lubricants’ ability to maintain adequate protection. AMSOIL Synthetic ATV/UTV Motor Oil is designed to protect against the damaging effects of extreme heat, and we’re excited to expand the line to offer upgraded AMSOIL protection to more ATV/UTV makes and models.” AMSOIL 10W-30 synthetic ATV/UTV motor oil is recommended for use in applications that require a 10W-30 oil, including those made by Honda. AMSOIL 5W-40 synthetic ATV/UTV motor oil is recommended for use in applications that require a 5W-40 oil, including those made by Can-Am and Kawasaki. AMSOIL synthetic ATV/UTV motor oil is Warranty Secure and will not void ATV or UTV warranties. The post AMSOIL Adds Synthetic 10W-30, 5W-40 Products To ATV/UTV Line appeared first on Counterman Magazine. View the full article

Continental has added a new line of filtration products to its fast-growing aftermarket portfolio. The new line features a wide range of OE-quality oil, fuel, air and cabin filters for applications on domestic and import cars, vans, SUVs and light trucks. “Built to ensure safe engine operation and clean air in the vehicle interior, our premium OE-quality filters are designed to deliver reliable protection against dirt, abrasion, ultrafine particles and moisture for injection systems, engines and passengers,” said Laura Huerst, Continental product manager. “These world-class filters are produced to the same quality and performance standards we apply to our original-equipment parts.” Continental premium oil filters are manufactured using the most advanced technologies and innovative filter media available to ensure the best engine performance and minimum fuel consumption, according to the company. This is especially important as the industry’s use of new “long-life” oils and longer service intervals continue to increase. The filters are offered in spin-on and immersion designs. Continental air filters help ensure a constant air supply to the combustion chamber by efficiently filtering out impurities and dirt particles that can clog injectors, increase engine wear and affect fuel consumption. They are designed to deliver superior efficiency and feature a high dirt-particle-absorption capacity, according to Continental. Continental cabin filters feature a pollen and active carbon formulation that provides the best possible atmosphere and comfort in the vehicle interior, even under adverse weather conditions. The cabin filters offer a very high level of efficiency and microbiological decomposition, as well as an excellent resistance to moisture. The pollen filters are made of nonwoven material that can capture more than 90% of particles with a diameter of over 2 μm. The nonwoven activated carbon filters can capture particles of 0.01 to 2 μm and effectively prevent gas, bacteria, fungi and odors from entering the vehicle’s interior, according to the company. Continental gasoline fuel filters employ cutting-edge technology to meet the demands of modern high-performance fuel injection systems. The filters are designed to retain impurities less than a micrometer and also separate water from fuel to help prevent power loss and potential engine damage. For more information, visit continentalaftermarket.com or contact [email protected]. The post Continental Launches Full Line Of OE-Quality Oil, Fuel, Air, Cabin Filters appeared first on Counterman Magazine. View the full article

If there’s one thing that I know about myself it’s this: I can’t help but modify any vehicles I own. It’s not that I’m unhappy with the vehicles I buy. It’s just that in my eyes, there’s always room for improvement. Almost without fail, the first thing I’ll upgrade is lighting. In my opinion, halogen headlights shouldn’t still be around in 2022. Nighttime visibility is often overlooked, but it’s critical to occupant safety. The more your headlights can light up the road ahead, the more likely you’ll be able to see obstacles in your path. Goodbye HID, Hello LED! High-intensity discharge (HID) lighting, also known as xenon, was mostly seen in luxury vehicles, but it has started to trickle down into other makes and models over the years. HID bulbs are efficient, produce a high-quality light pattern and can be up to 300% brighter than traditional halogen bulbs. HID bulbs work by igniting an electrical discharge inside a gas chamber. There’s no filament inside an HID bulb, so they should last longer than a halogen bulb. But they’re not without a few downsides. They’re not cheap; they require ballasts to stabilize the electrical discharge; they can be difficult to diagnose if a bulb stops working; and they lose performance as they age, becoming dimmer over time. So, what’s the alternative? Light-emitting diode (LED) lighting has surged in popularity in the past few years, both in OE vehicles and the aftermarket. LEDs are an easy upgrade over halogen and HID lighting systems. They consist of two electrodes (an anode and a cathode). Light is produced when an electrical current passes through the semiconductive materials inside (silicon or selenium). LED Advantages LEDs are extremely energy-efficient, requiring significantly less energy than halogen or HID bulbs. The next major advantage would be the sheer variety that can be found in aftermarket LED lighting. Whether you’re looking for LEDs to install in place of halogen bulbs, complete headlight housings with integrated-LED beams or standalone LED housings for off-road visibility, the possibilities seem to be limitless! But in my eyes, their biggest advantage is in their service life. LEDs can offer an extremely long lifespan, so they won’t need to be replaced nearly as often. This can be especially beneficial in applications where the headlight bulbs are very difficult to reach. My 1998 Mercedes E320 was TERRIBLE to work on, especially when I needed to replace bulbs. And let’s face it: Engine bays aren’t getting any more spacious these days, and modern vehicles aren’t getting any easier to work on. LED Disadvantages If you’re looking at replacement LED bulbs, oftentimes they’re not exactly what I would call “compact.” In many cases, you’ll find big, bulky cooling fans built into the back side of the bulb, and these can be difficult to install inside of some headlight housings without interfering with the wiring or protective cap. The other downside would be their cost. The upfront costs tend to be more than the alternatives, but LEDs can offer a better return on that investment thanks to their superior service life. You also might find that the LEDs simply don’t seem to perform very well in your factory-equipped headlight housings. This is due to design. The reflector and lens inside the headlight assembly were designed to work with halogen bulbs, not an LED. This can increase the headlight glare to oncoming traffic, and reduce the overall lighting performance. This leads us to the final and maybe the most significant disadvantage on our list: their questionable legality. That’s right, it’s technically illegal to install HID or LED lighting inside your factory headlight housing. Are They Really Illegal? Here in the United States, the Federal Motor Vehicle Safety Standards (FMVSS) are used to regulate the design, construction, performance and durability requirements for motor vehicles on our roads. These regulations specify that your main forward illumination (a.k.a. headlights) must remain as they were fitted from the factory. So, if your vehicle had halogen headlights when it was new, technically it’s illegal to upgrade to LED or HID. However, they can be used in any of the unregulated auxiliary lights including fog lights, side markers, brake lights and so on. There also is a chance that your local, county or state government may consider these modifications to be illegal. For instance, here in Ohio we are permitted no more than five front-facing lights, and no high-intensity beam may strike the roadway 75 feet from the vehicle. Off-road lighting bars may not be illuminated on public roads in Kentucky, Montana, North Carolina and Wyoming, just to name a few. Our advice would be this: Avoid making any changes to the factory headlights. If your customers install off-road lighting, they should only use it off-road. If they want to upgrade their interior bulbs with brighter, whiter LEDs, more power to them. As a counter professional, make sure you’re familiar with the local ordinances and regulations regarding LED lighting, and use your best judgment. The post LED Lighting appeared first on Counterman Magazine. View the full article

As the automotive industry grapples with ongoing inventory shortages, consumers continue their shift to used vehicles. According to Experian’s “State of the Automotive Finance Market Report: Q2 2022,” 61.78% of all vehicle financing was for used vehicles, up from 58.48% in Q2 2021. The shift to used vehicles was present across all credit tiers, though near-prime saw the largest increase, going from 72.3% in Q2 2021 to 77.69% in Q2 2022. Subprime consumers saw the percentage of used-vehicle loans grow from 86.28% in Q2 2021 to 89.29% in Q2 2022, while prime consumers saw growth from 61.02% to 63.59% in the same time frame, according to Experian. “Between the inventory shortage and rising vehicle costs, consumers are looking to make the most cost-effective decision, which is often a used vehicle,” said Melinda Zabritski, Experian’s senior director of automotive financial solutions. “The benefit of higher vehicle values is that consumers are able to get more for their trade-ins, which can help offset the increased cost of their next vehicle.” The shift to used comes amid rising average vehicle-loan amounts and monthly payments for both new and used vehicles. The average new-vehicle loan amount increased 13.21% year-over-year to reach $40,290 in Q2 2022, with a monthly payment of $667 compared to $582 in Q2 2021. Average used-vehicle loan amounts saw a sharper increase of 18.66% year-over-year, clocking in at $28,534, with an average monthly payment of $515, an increase from $440 in Q2 2021. As consumers financed more used vehicles, credit unions experienced significant growth. Credit unions saw a jump in overall market share, reaching 25.81% in Q1 2022, up from 18.32% in Q1 2021, coming in second only to banks (27.94%) and surpassing captive lenders (22.64%), according to Experian. Credit unions achieved growth in both new- and used-vehicle financing, though the growth was more pronounced in the used-vehicle space. Though captives still led new-vehicle financing at 46.14% in Q2 2021, credit unions increased to 21.35%, up from 11.15% last year. For used-vehicle financing, credit unions comprised 28.62% in Q1 2022, up from 23.49% in Q1 2021. The growth places credit unions just behind banks, which held 29.19% of used-vehicle financing in Q1 2022. “With the market dynamics we’re seeing right now, the shift in lender market share makes sense, as credit unions often offer two things that consumers are seeking: lower interest rates and longer terms,” Zabritski continued. “This helps to manage their monthly payment, which is often what consumers prioritize when looking at financing options. Understanding these trends will ensure lenders and dealers can help consumers make the most informed decisions when purchasing a vehicle.” Additional findings for Q2 2022: Leasing decreased to 19.65% of new vehicles in Q2 2022, down from 27.82% in Q2 2021.The market continues to move more prime with prime (45.74%) and super prime (19.57%) comprising more than 63% of all originations in Q2 2022.SUVs surpassed 60% of total financing in Q2 2022 at 60.43%, up from 58.57% in Q2 2021.The average difference between a new-vehicle loan and lease payment was $127 in Q2 2022.The average loan term for new-vehicle loans remained flat going from 69.45 to 69.46 months from Q2 2021 to Q2 2022; average used-vehicle loan terms grew from 66.14 months to 68.01 months, year-over-year. To learn more, watch the entire “State of the Automotive Finance Market: Q2 2022” webinar. The post Inventory Shortages Keep Pushing Consumers To Used Vehicles appeared first on Counterman Magazine. View the full article

Since the beginning of the year, drivers of the Tesla Model 3 and Model Y all over the world have reported an irritating squeaking sound. In response, MEYLE AG is unveiling a solution at Automechanika 2022: the new MEYLE HD control arm for Tesla Model 3 and Model Y. A MEYLE development team identified the problem and developed an improved spare part that reliably restores peace and quiet, according to the company. Developed from the ground up, the new control arm for Tesla Model 3 and Model Y vehicles will be presented to the general public for the first time at Automechanika in Hall 4, Stand D41, from Sept. 13-17. The high-quality product will be available to Tesla drivers and workshops around the globe from early 2023. MEYLE offers a technically redeveloped solution that ensures Tesla’s typical driving fun – without the irritating squeaking. Another benefit: Thanks to collaboration with ClimatePartner, the MEYLE part is climate-neutral. “Many everyday objects can begin to squeak after a certain period of time,” said Stefan Bachmann, head of steering & suspension at MEYLE. “But we weren’t expecting this to happen with the Tesla. We’re connected with car enthusiasts around the world and always have our finger on the pulse of the latest trends and acute issues. Particularly when it comes to sensitive suspension technology, we immediately set out in search of a potential solution. Because we’re driven by principle, we wanted to get to the bottom of this strange squeaking sound straightaway.” After numerous evaluations, the development team determined that the Tesla control arm had been designed with insufficient moisture protection. Rain drains directly from the windscreen onto the control arm and penetrates the ball joint, which ultimately leads to the unwelcome, irritating squeaking sound and, in rare cases, can compromise steering precision. High performance potential and the increased weight typical of electric vehicles can take a heavy toll on the suspension components, subjecting the control arm to enormous stress. Even the bushings can wear sooner under this extreme strain. It’s usually the squeaking sound coming from the upper control arm on the front axle that warns drivers of the damage. Others report a rattling sound coming from the suspension. “Being able to hold the first prototype of a future HD part in our hand after having identified a weakness, looked into the causes and performed development work and countless tests is a special moment for us every time – especially for a premium car like a Tesla,” Bachmann said. “After all, moments like these are precisely why we do our best every day.” When it came to re-engineering the MEYLE HD control arm for the Tesla, four key changes resulted in success: A sturdy control-arm body made from high-strength, forged aluminum improves rigidity and reduces weight compared to the original, which is made from a combination of steel and plastic. Optimized with the finite-element method (FEM), the design also ensures high safety reserves with a low net weight.The design of the ball joint forgoes the use of crimping, thus eliminating water penetration, preventing standing water and ensuring absolute tightness. The issue of water penetrating the original Tesla control arm is therefore eliminated. The ball joint itself has a larger diameter than the original part and can distribute forces across a bigger surface, which is essential for a durable spare part, considering the large and frequent loads the high-performance vehicles are exposed to.The bushings also have been optimized, which also increases service life. Intensive development goes into each and every MEYLE HD part, which is why the spare-parts specialist provides a four-year guarantee for the HD control arm for the Tesla Model 3 and Model Y, just as it does for all its other HD parts. With its HD range, MEYLE has been launching its own technically enhanced spare parts for 20 years. The company aims to be climate-neutral by 2030. The HD control arm for Tesla is part of a climate-neutral portfolio, which MEYLE will be presenting at Automechanika. The post MEYLE Engineers Solve Tesla’s Squeaking Problem appeared first on Counterman Magazine. View the full article

Steve Handschuh, a highly respected automotive aftermarket veteran who joined the Motor & Equipment Manufacturers Association (MEMA) in 2006, died on Aug. 22. A native of Baltimore, Handschuh joined MEMA as president and chief operating officer of MEMA’s Automotive Aftermarket Suppliers Association (AASA) division and was named president and CEO of MEMA in 2013. Handschuh retired in December 2018. An aftermarket veteran of more than 40 years, Handschuh is known for his service to NAPA Auto Parts/Genuine Parts Co. for 18 years, including serving as NAPA president from 1998 to 2004. Handschuh later served as senior vice president, commercial, at AutoZone. He began his career as an outside salesman for Mighty Auto Parts, where he rose to vice president of sales and marketing. “MEMA and our industry have lost a great one,” said Bill Long, MEMA president and CEO. “Steve was a dynamic leader, consummate professional and friend to all who worked with and for him at MEMA, and he left a tremendous legacy from his leadership. He will be mourned by the entire MEMA family, both employees and membership. “Steve was a man of integrity and always spoke highly of his wife, Joann, and children, making them his top priority. He was deeply involved in serving in his local Jehovah Witness Kingdom Hall and helping its young community. As a son of Charm City, Steve was a lifelong Orioles fan. Steve was also passionate about music and was undoubtably a superfan of The Beatles.” In 2018, Handschuh received the MEMA Triangle Award – the organization’s highest honor – for his vision, passion and dedication to the interests of the automotive industry. The post MEMA Mourns Passing Of Aftermarket Veteran Steve Handschuh appeared first on Counterman Magazine. View the full article

An Advance Auto Parts manager is a TikTok sensation after refusing to accept a return of an open bottle of windshield-washer fluid. “The seal is cracked, it’s open, I can’t return it,” the manager says in a self-recorded video posted to TikTok on July 24. Incredulous, the customer replies that he matched it to other bottles in the store and “it still has the same amount.” “I’m sorry sir, but when you get a bottle and you crack the seal and you open it and you take this plastic off, that means it is not returnable,” the manager says. “I don’t know if you used it. You could’ve poured Gatorade in there.” With as much as $7.49 on the line, the man asserts that he “never had any issues with O’Reillys or AutoZone.” He then demands to speak to the manager. When the customer learns that the sales associate is the manager, he asks if he can speak to a district manager. “His number is on the front door,” the manager replies. “And on your way out, you can read the return policy.” After stating that the interaction was “completely unprofessional,” the customer offers some unsolicited advice for the manager who dared to uphold the store’s return policy. As of Tuesday, Sept. 6, the video has amassed 1.1 million views, 3,081 comments and more than 233,000 likes. How do you think the manager handled the situation? Watch below and let us know! The post Advance Auto Parts Manager Handles ‘Male Karen,’ Goes Viral appeared first on Counterman Magazine. View the full article

What was wrong with universal joints anyhow? After all, they worked fine for years, and they still do! This is true, and U-joints can handle a lot of torque, but they do have a downside in the nature of their operating characteristics. Here are the basics: U-joints are located on the ends of a driveshaft, mounted between the driveshaft and a front and rear yoke. The front yoke attaches to the transmission and the rear yoke attaches to the rear differential. As the engine moves from the effects of torque and as the suspension of a vehicle travels up and down, the angle of the driveshaft changes. A U-joint does two things. First, it transfers the motion between the yoke(s) and driveshaft; and second, it does this at different angles, allowing for driveline movement. Here’s where the fun begins. When a yoke and the driveshaft are in perfect alignment, the velocity from one is transferred to the other at the same rate. However, when there’s an angle between the two, the velocity of the driven member fluctuates continuously during rotation. It can be hard to visualize, but the reason this happens is that as the angle of the U-joint changes, the two halves of the U-joint cross are forced to rotate on a different axis. The drive axis remains at a constant velocity, and both ends of the U-joint cross rotate in the same consistent circular path. The driven axis, however, rotates in a path that causes the distance of travel at the outer ends of the U-joint cross to increase or decrease in relation to the consistent points of the drive axis. This effect results in the continuous fluctuation of velocity between the input and output sides. While the input remains at a consistent speed, the output speeds up and slows down as the points of the driven axis continuously alter between a long and short path of travel. So, why don’t we feel that on a vehicle with a traditional driveshaft? Because there are two U-joints, and the fluctuation on each end balances out, effectively allowing the driveshaft to provide a consistent output speed to the rear differential. The angle of the two joints must be the same, however, and it doesn’t take much wear in one for the angles to differ, and subsequently cause a vibration. U-joints are known for their propensity to cause vibration, and the other disadvantage they have is the greater the angle of the U-joint, the greater the fluctuation in velocity. Anything over 30 degrees and the fluctuation dramatically increases. Have you ever noticed how jittery an old four-wheel-drive truck feels in the front when the hubs are locked and you turn a corner? Now you know why. You may have heard of a Double-Cardan U-joint. It’s basically two joints side-by-side with a common link-yoke in between. This is one of the original concepts for a true constant-velocity (CV) joint, and they’re often referred to as this. The advantage they have is they offer smoother operation at greater angles, and they’re common on four-wheel-drive trucks, and a common upgrade for lifted trucks where the driveshaft angle is altered considerably. The drawback to a Double-Cardan joint is they’re bulky, and they still can suffer from limitations due to operating angle. True CV joints as we know them today have been around since the early 20th century, but the popularity of the front-wheel-drive (FWD) vehicle is what made them a household name. Today’s CV joints are a radical departure from anything resembling a U-joint, and not only do CV joints transfer power without speed fluctuation, but they also can operate at angles up to and exceeding 50 degrees, depending on the joint. Since the drive wheels on a front-wheel-drive vehicle also steer, the ability for this increased operating angle is what makes the CV joint so beneficial for FWD. A front-wheel-drive vehicle has two CV shafts – one on each side – and each shaft features an outboard and inboard joint. The outboard joints are considered fixed joints, meaning they don’t offer in and out movement. It’s their ability to operate at the increased angles for steering that’s important. The inboard joints are considered plunge joints, meaning they offer a wide range of inner and outer directional movement in order to make up for length differences as the suspension travels up and down. Types of CV Joints You’ll see two types of CV joints. One is the Rzeppa design, which features steel balls trapped in a cage and riding on an inner and outer race. The tri-pod design is the second, which features three roller bearings that ride in a race or cage, sometimes referred to as a tulip assembly. Both types of joints can be found in either a fixed or plunging design for outboard or inboard use, but the Rzeppa design has proven more popular as an outboard joint. The Rzeppa works well as an inboard joint too, but the tri-pod design gets the nod for the most effective operation as a plunge joint. The CV shafts themselves can differ in length from side to side, and in early FWD development, torque steer – the vehicle pulling in one direction or the other during acceleration – was sometimes a result of this difference. Different diameter shafts as well as hollow versus solid became part of the design aspects to combat this problem. Drivetrain mounting and torque control have advanced considerably since the early days of FWD, and torque steer rarely is a problem. Even though the FWD vehicle put the true CV joint on the map, due to their overall advantages, CV shafts now are utilized front and rear, and it’s not uncommon to see driveshafts that feature CV joints instead of U-joints. U-joints aren’t forgotten, however, due to their ability to handle high torque, and they work well in abusive environments that may not be so friendly to the boot on a CV joint (such as the exposed location of a driveshaft under a truck). CV joints are packed with a specially formulated grease, and a rubber boot is sealed to both the CV shaft and the joint, to keep the grease in place. When a boot is torn or begins to leak, the grease goes away, and dirt gets inside. CV joints typically need no service until this happens. There was a time when the most common service for a bad boot was to remove the CV joint, take it apart, clean it, repack it and install a new boot. Generally, this was routine. However, from time to time you could experience a nightmare. Much of the reason we replaced the boots and serviced the joints in this manner was due to the high cost of a replacement joint or a complete shaft. Even with the additional labor, it was far more cost-effective to replace just the boot. Over time, with advancements in manufacturing and the availability of supplies, the cost of complete CV shafts went down, and it simply made more sense to replace them as a complete unit, not to mention it makes things easier for technicians. Selling Tips The most important part of selling a new CV shaft is making sure it’s the correct one. You should compare shaft length, the size of the CV joints themselves, and make sure it has an ABS tone ring installed if the vehicle is equipped with an anti-lock braking system. Some early CV joints had the tone ring cast into them, but that design was quickly abandoned for a press-fit tone ring. If your customer doesn’t yet have the original shaft out, be sure and make these recommendations to them so they ensure the shaft is correct prior to installation. Installing a CV shaft is routine for professional technicians, but DIYers likely will have questions. One of the most important factors is torque of the fastener that secures the outer CV joint in the hub. If they don’t adhere to the factory procedure and don’t follow the correct torque specification, damage can and will occur to the wheel bearing. Some CV-shaft applications come with an ABS tone ring installed, regardless of whether or not the vehicle is equipped with ABS. If not, in most cases, the ring has no consequence. However, in the rare situation where it rubs or contacts something, the rings can be removed easily. The tricky part of CV-shaft service is there are some you can have out in a few minutes without even removing a wheel, and others that may take an hour or longer. The majority of them require some portion of the suspension to be separated, so the outer joint can be pulled out of the wheel bearing, then the entire shaft pulled outward as it’s removed from the transaxle. It’s fair warning that this is not always easy and might require specialized tools. As long as you convey that to the customer, they can’t say you didn’t warn them. The post Constant-Velocity Joints: Smooth Operators appeared first on Counterman Magazine. View the full article

CARDONE Industries has been recognized as a Philadelphia Inquirer Top 10 Workplace among large companies, placing ahead of all other manufacturers on the list. The award is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner, Energage. The anonymous survey measures 15 culture drivers that are critical to an organization’s success, including alignment, execution, and connection. “I am thankful for our employees and for the culture they continue to cultivate daily,” said Mike Carr, CEO. “It is an honor and testament to our employees to be ranked among the Top 10 Philadelphia/Delaware Valley Workplaces. Our dedicated workforce has created a collaborative environment that adapts to challenges, embraces new opportunities, and shapes the future of CARDONE. I am grateful for the opportunity to be part of this award-winning team.” The post CARDONE Named One Of The Top Workplaces In Philly appeared first on Counterman Magazine. View the full article

MAHLE has upped the ante on the Aftermarket Auto Parts Alliance “Jackpot VIP” experience by choosing three additional winners. In a few weeks, the automotive aftermarket will descend on Las Vegas to attend the 2022 AAPEX show, and the Alliance will hold their Aftermarket Jackpot Convention, hosting more than 4,000 technicians, shop owners, warehouse distributors and channel partners. While 20 Jackpot VIP winners were already named in March and April, MAHLE stepped up to award three additional VIP winners: one for March, one for April and one for May, the Aftermarket Auto Parts Alliance announced. These winners will receive a white-gloved experience with airfare, airport transportation, luxurious hotel accommodations, meals, access to the Jackpot Convention, meet-and-greets and participation in the famed “big walk” to the AAPEX show floor. Congratulations to Billings Service Center in Bath, Pennsylvania (Eastern Warehouse Distributors); Granite City Tire and Auto in St. Cloud, Minnesota (Automotive Parts Headquarters); and Jay’s Speed Shop in Calgary (Central Auto Parts Distributors) for being named MAHLE VIP winners! During the MAHLE sponsored promotion, each $100 of MAHLE product purchased through MyPlace4Parts throughout March 1-May 31, earned entries to be one step closer to claiming the Choice of Champions grand prize. Plus, the Choice of Champions winners will have exclusive opportunities like meeting Richard Petty, Vaughn Gittin Jr. and Casey Currie, as well as a spin on the drift course with Vaughn himself. ”MAHLE Aftermarket values every relationship we have with our channel partners, especially longtime partners like the Aftermarket Auto Parts Alliance. Their member companies represent some of the biggest names in warehouse distribution and being able to partner with them to reward technicians for their commitment to MAHLE was an easy call. We look forward to meeting our winners in person and celebrating our partnership and this great industry at the upcoming AAPEX Show,” said Jon Douglas, president of MAHLE Aftermarket in North America. “We cannot say thank you enough to our partners at MAHLE for their continued support of our Aftermarket Jackpot Convention,” says JC Washbish, vice president of sales and marketing for the Alliance. “It’s exciting to help a valued channel partner reward their customers in such a thrilling way.” For more information on MAHLE’s Choice of Champions Sweepstakes, visit https://mahlechampions.com/. For more information on attending the Aftermarket Jackpot Convention, visit https://www.aftermarketjackpot.com/. The post MAHLE Announces More Alliance ‘Jackpot VIP’ Winners appeared first on Counterman Magazine. View the full article

Over the years, I’ve been in many different roles in an automotive shop, from sweeping and washing cars to technician, shop manager and owner. As a result, I’ve heard many different approaches to selling oil filters. Many times, I was just listening in, sometimes on the receiving end of a sales pitch, sometimes on the delivering end, explaining to a customer what filter is being used on their vehicle, and why there can be a drastic difference in cost. Overall, there’s a lot to consider – from both sides – but the best place to start is with the facts. There are multiple manufacturers of oil filters, and as with many things, they’re often branded and sold under different names. Keeping track of who makes what can seem to change quicker than the weather, and as a technician, I always relied on my suppliers – the counter professionals – to keep me in the loop. Under any given brand, there usually are at least two and sometimes more grades, or quality, of filters. The only real exceptions are OEM-branded filters, which generally don’t offer options. They tend to offer a top-of-the-line filter. But no matter how you stack it, quality is the factor that drives the price, and rightfully so, as it also drastically affects the performance. Selling is all about knowing and differentiating between the levels of filter, and it comes down to the individual components that make up the filter itself. I’ll use a typical spin-on filter as the basis for explanation. The filter housing is where dependability begins. High-quality steel is important for a tough, sturdy housing, because not only must it protect against pressure surges, but no filter is immune to the possibility of getting hit by road debris, and a sturdy housing also guards against punctures. Additional features such as a non-slip or textured grip applied to the outside simply make it easier to install and remove them. The seals all might look the same, but they’re all not created equal. It’s generally known to apply a thin film of clean engine oil to the seal before installing the filter. The reason, if your customer asks, is that it reduces the friction that normally builds between the oil-filter flange and the seal, preventing damage and potential leaks. However, the oil also is forced out as the filter is tightened, resulting in high seal friction during removal. Many filters now use an internally lubricated seal, which is one that’s made with friction-reducing ingredients in the elastomer formula. Not only does this offer additional protection during installation as the oil film is forced out, but it also allows for much easier removal. If you’ve ever removed an oil filter or heard someone talk about one that feels as if it’s been welded in place, you’ll appreciate an internally lubricated seal. On filters designed for longer synthetic oil-change intervals, nitrile rubber seals offer extended durability and temperature protection. Now let’s get to the business end, on the inside of the filter. The main components are the media, the relief valve and an anti-drainback valve. There are different types of media, the most basic being a cellulose type. However, there also is synthetic filter media or microglass media, and many different proprietary media blends as well. This is a science all on its own, but it makes a big difference, and it simply comes down to how much dirt they trap and how long the filter efficiently traps dirt while allowing for proper, unrestricted oil flow. The relief, or bypass, valve is designed to open and allow oil flow under extreme conditions in which the oil is too thick or if the filter becomes plugged. It’s important that this is a well-made part of the filter. Last but not least is the anti-drainback valve that keeps oil in the filter to provide protection at startup. It’s just one more hidden piece of the oil filter. They all might look the same on the outside, but there’s a clear difference, and ultimately, engine protection depends on what you can’t see. Selling to the DIYer Knowing and being able to educate your customer on what makes a quality oil filter gives you the confidence to sell top-of-the-line, every time. But you must be careful characterizing a value-line filter as a low-quality filter – especially if it’s part of your branded line. One approach is to represent a value-line filter as a quality filter that’s designed for more frequent changes, so your customer has the understanding that the filter won’t last as long. Then you can point out how the different media in a higher-quality filter provides better filtration for a longer period of time, which leads into the additional selling features of more expensive filters. If someone opts for the value-line filter, you’ve still given them the feeling they’re getting a quality filter. I also like to use the “positive-reinforcement” approach. Many people will come through the door with a pre-conceived notion of the best filter there is, or a filter brand they prefer. When a customer asks for a certain brand, then asks you what you think of them, you’re always better off agreeing that you, too, like that brand. By agreeing with a customer’s choice, not only does this build rapport by making them feel knowledgeable, but it also makes them more likely to trust your opinion. Maybe that’s not a brand you stock, or maybe you have a better deal that includes a different filter – for example a bundle offer. Since you’ve already gained their trust by agreeing with their initial choice of filters, you then can easily compare how another brand “has the same quality features,” for example, and if the customer knows that another filter is “just as good” as their original choice, they’ll most likely be willing to buy. Selling to Professionals This crosses over into different territory. When you’re selling to a shop or professional technician, you generally don’t have to educate them about the construction and quality of filters. We’re all familiar with the fact that top-line filters are much better, which is why we use those products on our vehicles. Truth be told, I’ve used several different brands of filters over the years, but I always use top-of-the-line. I don’t skimp and I’ve never experienced a filter-related issue, or any oil-related issue for that matter. As technicians, however, we have other hurdles to jump. More often than not, we’re dealing with oil changes that are way over their interval, and the other big one is price competition. Many of us truly care about the quality of our oil-change services, but it’s a simple fact that one of the most popular forms of marketing to get people into a shop is the lure of an affordable oil change. This approach is highly exploited by shops that simply don’t care about the cars. They’re looking at the bottom line and what they can upsell when the vehicle is on the lift. Of course, upsells are important and we all do it, but there’s the honest upsell and then there’s the other … a topic for another day. As far as the oil change, there are some established shops that may take the stance of only offering top-of-the-line filters and the cost is the cost, take it or leave it. But due to demographics and local competition, many shops have no choice but to offer inexpensive oil changes, simply to remain competitive and get traffic through the door. I’ve heard many a sales rep talk down their value-line filters in an attempt to stock the shelves of a local shop with their better and best products. That doesn’t mean they’re wrong about the quality or that we don’t agree as technicians. However, as I just pointed out, we know from the standpoint of running a business that we simply may have no choice but to stock low-line product in order to remain competitive. One thing you can do to help professional shops is provide them tools – such as counter displays or pamphlets – that explain what makes a top-of-the-line filter different from a value-line filter. This makes it much easier to offer different levels of oil-change services that include higher-quality filters. It’s always our goal to sell top-of-the-line, but you’d be surprised how tough it can be with so many shops offering inexpensive oil changes. The more tools we have to sell top-of-the-line, the more we can stock in our shops. Upsells For your walk-in customer or the DIYer, you always should offer an upsell – not from a negative or pushy standpoint, but out of professionalism and sharing your knowledge, making sure they have everything they need to get the job done. Never assume. But, it’s a safe bet that if they need an oil filter, they’re changing the oil too – even if they aren’t getting any oil. They may already have the oil. A drain pan and shop towels are number one. Just ask if they need either, and it’s always best to replace the oil drain-plug gasket. Funnels are a good upsell, because how many of us can really hit that hole every time, right on the money? I even like the “extra quart of oil for the trunk.” You’d be surprised how many people agree with that idea. This is more of a rarity, but if they’re working on an older vehicle (pre-catalytic converter), make sure to ask them if they need a zinc additive for the engine oil. Oil-filter wrenches are another good upsell, as well as latex gloves and hand cleaner. Tech Tips There are a few extra things you can suggest that can help your customer. One, if the filter is an element-style filter, check the box and make sure it contains the replacement O-rings for the filter housing. Remind them to be sure to use them. Also remind them about using a thin film of clean engine oil on the filter seal before installing. Some newer vehicles are designed with single-use drain plugs that require special tools to remove. If they have one of these, not only could they be looking for the tool, but they also might ask if you really have to replace the drain plug. The answer is to recommend “yes.” Is it overkill? Some may argue it is, but these are plastic plugs that turn and lock in place, quickly losing their tension with multiple uses. Have I personally ever seen one fall out? No, not yet, but if the manufacturer says to replace them every time, that’s what I do. Nobody wants to take the chance of ruining an engine. Sharing what you know makes oil-filter sales easy, and it’s the basics like this that brings customers back to your store. The post Selling Oil Filters: The Unfiltered Truth appeared first on Counterman Magazine. View the full article

The University of the Aftermarket Foundation (UAF) has introduced a new corporate-support aspect to its popular UAF Coffee Club recurring-donor program. Called the BARISTA level, the new donor program provides organizations with a pathway to join individual donors in “pouring it forward” to benefit of the automotive aftermarket through education. “We are excited to offer this unique new program to give aftermarket organizations a chance to ‘expresso’ their support and help provide scholarships and educational opportunities for the next generation of industry professionals,” said Mike Buzzard, UAF trustee and chairman of the UAF Coffee Club sub-committee. Organizations that donate a minimum of $3,600 to the UAF that is earmarked for the Coffee Club campaign will be recognized as BARISTA at the UAF Coffee Club event during AAPEX on signage, the UAF Website, UAF newsletter and other UAF communications. BARISTA donations apply toward Lifetime Trustee status. “BARISTA donors will join UAF Coffee Club members at a special networking event at AAPEX which has proven to provide a valuable venue and professional connection springboard for those new to aftermarket careers to interact with industry veterans,” said Buzzard. To learn more and become a BARISTA, contact UAF Executive Director Jennifer Tio at [email protected]. For more information about the University of the Aftermarket Foundation and its available scholarships, or to make a donation, visit UofA-Foundation.org. The post ‘Expresso’ Your Company’s Support For The Aftermarket appeared first on Counterman Magazine. View the full article

Bar’s Leaks celebrates its 75th anniversary in 2022. “What started as a single radiator stop-leak formula in 1947 has grown into America’s most-trusted stop-leak brand,” the company said in a news release. Over the last 75 years, Bar’s Leaks products have sealed more than 400 million vehicle-fluid leaks and prevented countless more, saving American consumers billions of dollars in repair bills, the company added. “When a Bar’s Leaks product gets someone back on the road, it doesn’t just save them money, it can also save their day,” explained Clay Parks, vice president of product development. “By stopping more than 400 million leaks, Bar’s Leaks has saved millions of vacations, workdays and date nights. We’ve made it possible to win races, keep appointments and explore the world.” Bar’s Leaks debuted as a radiator stop-leak invented by Fred Barton in 1947. Today, the Bar’s Leaks brand encompasses stop-leak and repair products for a wide range of vehicle components and systems including cooling, engine, gearbox, hydraulics, power steering, transmission and more. Common applications include cars, trucks, and SUVs; motorcycles and other recreational vehicles; lawnmowers; boats and other watercraft; and agricultural equipment. The original Bar’s Leaks customers were U.S. automakers that installed it in every car they made to prevent coolant seepage. In 1950, Bar’s Leaks entered the traditional automotive aftermarket, including repair garages. In 1965, distribution was expanded to the retail automotive aftermarket. Today, Bar’s Leaks products are available through distribution and leading retailers nationwide, both online and in person. The Bar’s Leaks advanced chemical engineering team has continuously improved the product line to maintain pace with evolutions in vehicle design, updating formulas and introducing innovative new products to help drivers keep their cars on the road. The 1996 introduction of engine, transmission and power-steering repair solutions was a significant step beyond cooling-system stop-leaks. In 2004, Bar’s Leaks revolutionized the automotive repair industry with its new Head Gasket Repair – a chemical solution for blown head gaskets that stopped leaks by repairing the root cause and forming a bond stronger than the actual head gasket itself, according to the company. The brand got a little sparkle with the introduction of Liquid Copper Block Seal, a metallic antifreeze-compatible stop-leak for large cooling-system leaks, in 2008. It was followed in 2010 with the strongest professional-grade, antifreeze-compatible head-gasket sealant Bar’s Leaks has developed: Head Seal Blown Head Gasket Repair. Recognizing that consumers are increasingly pressed for time, and retailers are pressed for shelf space, in 2019 Bar’s Leaks rolled out Super Leak Fix, the first all-in-one product to stop engine, transmission, power-steering, hydraulic and gear/axle leaks, according to the company. Most recently, last year Bar’s Leaks introduced Gear Repair, the industry’s first treatment designed to extend gear-system life, stop leaks, reduce noise and improve gear performance in automotive, heavy-duty, agricultural, marine and industrial gear oils. Bar’s Leaks prides itself on making easy-to-use, effective products that can turn regular people into “three-minute mechanics” who can use the products to get back on the road quickly, easily, and inexpensively. To this end, Bar’s Leaks products feature extensive instructions and usage information directly on the bottles. Additional product resources, including installation videos, technical videos, FAQs, product data sheets and more are available on the website at barsleaks.com. Customer support from Bar’s Leaks product experts in Michigan is available at the website, through Facebook, or by phone at 800-345-6572. All Bar’s Leaks products are proudly made in the United States. Based in Holly, Michigan, Bar’s Leaks is an ISO 9001-certified company. The post Bar’s Leaks Celebrates 75th Anniversary appeared first on Counterman Magazine. View the full article

Plews & Edelmann has expanded to 53 exclusive, new power-steering hard-parts SKUs within its fast-growing Edelmann Elite line. These parts, which include 41 rack and pinions, 10 power-steering pumps and two power-steering gearboxes, are only available as new parts from Plews & Edelmann and provide added coverage for more than 27 million VIO. “Even before the addition of these exclusive part numbers, the Edelmann Elite hard-parts line exceeded competitors’ coverage from each competitor supplying new steering parts,” said Evan Bauer, Plews & Edelmann director of business development. “However, we recognized that coverage gaps still existed and set out to fill those gaps with parts only available from Plews & Edelmann regardless of competitor. The SKUs that were identified include remanufactured units that have notoriously high warranty rates across all three categories (pumps, racks and gears). A rack for a 2017 Chevy Traverse is a perfect example with the reman equivalent running an alleged warranty rate around 15%. Our alleged warranty rate of 2.8% is evidence of the need for different thinking in this category. These new parts have truly put more distance between Plews & Edelmann and our competitors in terms of power-steering hard-parts coverage.” The Edelmann Elite line has grown to 298 SKUs that meet over 80% of customer demand and deliver application coverage for more than 260 million VIO. Every new rack and pinion, power-steering pump and power-steering gearbox is designed, developed and built as a brand-new part by Plews & Edelmann, utilizing key reverse-engineering competencies to overcome design flaws. No used or remanufactured components are employed. All of the parts are 100% tested and backed by a 100-year/1 million-mile warranty. To learn more about the exclusive hard-parts coverage, visit Plews & Edelmann at https://www.plews-edelmann.com/productbulletins or call 800-770-4639. The post Plews & Edelmann Adds Power-Steering Hard Parts appeared first on Counterman Magazine. View the full article

Standard Motor Products announced the addition of 314 new part numbers in its August new-number announcement. This release covers more than 100 product categories and includes more than 100 part numbers for 2021 and 2022 model-year vehicles. SMP is committed to providing replacement parts for hybrid and electric vehicles through its Standard, Standard Import and Four Seasons brands. The August NNA added several new components for the 2021 Mustang Mach-E, 2021-2013 Nissan Leaf, 2022-2016 Toyota Prius, 2020-2019 Kia Niro EV, 2018-2016 Audi A3 Sportback e-tron and 2015 Mercedes-Benz B-Class Electric Drive. This month’s release expands on powertrain-neutral coverage for both Standard and Four Seasons with more than 170 new sensors, switches, actuators and connectors. Included are 23 new power-window switches, as well as shift-interlock actuators, backup light switches, four-wheel-drive actuator connectors and more. Standard remains dedicated to expanding its ADAS (advanced driver-assist systems) program. The expansion includes 17 new ABS speed sensors, 11 new park-assist cameras and several new blind-spot detection sensors. Cruise-control distance sensors also are now available for popular Ford and Lincoln SUVS, including the 2013-2012 Explorer, Edge and MKX. “We are proud of the 300+ new part numbers added to our extensive product line,” said John Herc, vice president of engine management marketing, SMP. “In addition to offering the highest-quality products possible, the coverage provided by these new part numbers is an integral part of our mission to provide our dedicated distribution partners and loyal service providers with the parts they need to get the job done.” Standard’s turbocharger program continues to grow with the release of four new turbocharger kits for more than 2.4 million popular Ford vehicles including the 2020-2015 Transit platform. The release also adds numerous turbocharger-related parts including turbocharger oil lines, turbocharger coolant lines, turbocharger bypass valves and charge air coolers. Standard continues to expand its collision repair program with the introduction of radiator active grille shutter assemblies for the 2020-2018 Ford F-150. Power door-lock actuators, trunk-lock actuator motors and tailgate-lock actuator motors are just a few of the collision products also included in the release. In an effort to expand existing product lines, Standard has released three new transfer-case motors for 6.6 million vehicles on the road, including the 2021 Cadillac Escalade, 2021 Chevrolet Tahoe, 2010-2005 Jeep Grand Cherokee and 2019-2007 Chevrolet Silverado 2500. Four Seasons, SMP’s Temperature Control Division, has added 67 new part numbers to its product line. Included are 31 new air door actuators covering more than 6 million domestic and import vehicles on the road, including the 2021-2013 Buick Encore, 2020-2015 Acura TLX, 2016 Honda Odyssey and 2016-2014 Chevrolet Spark. Four Seasons also has introduced several new compressors, adding coverage for the 2021-2018 Ford Mustang, 2022-2020 Subaru Outback and 2020 Hyundai Accent and Kia Rio. Additionally, complete A/C kits, hose assemblies, heater cores and thermostat housings are part of the release, helping Four Seasons to continue providing everything technicians need for a complete A/C service. All new applications are listed in the catalogs found at StandardBrand.com and 4S.com, and in electronic-catalog providers. The post Standard Motor Products Introduces 300+ New Part Numbers appeared first on Counterman Magazine. View the full article