Counterman

Alltech Automotive has added premium wheel hubs to its QualityPro brand of automotive products, providing full U.S. coverage for second- and third-generation hubs. QualityPro premium wheel hubs feature a water-based, nontoxic e-coating treatment that enhances corrosion resistance, according to the company. Lab tests prove that e-coating can prevent corrosion for more than 120 hours in salt-spray test environments, according to Alltech Automotive. “Our premium wheel-hub expansion addresses ongoing demand in the marketplace for enhanced corrosion protection,” said Nancy Liu, chief executive officer/president at Alltech Automotive. “All mounting hardware and precise torque specs are included in every box for a complete, successful install.” The post Alltech Automotive, QualityPro Introduce Premium Wheel Hubs appeared first on Counterman Magazine. View the full article

March 4 is the deadline to register for four upcoming University of Aftermarket courses through Northwood University. “These courses offer aftermarket-focused business, management and leadership education for motor vehicle aftermarket professionals,” said Dr. Thomas Litzinger, executive director of the University of Aftermarket and aftermarket industry chair at Northwood University. “We are pleased to offer industry-specific professional development to those working in the industry.” Four upcoming courses – Consumer Behavior; Selling & Sales Management; The Culture of Leadership; and Aftermarket Field Sales Management — are scheduled to take place from March 18 through May 12. Aftermarket Field Sales Management The Aftermarket Field Sales Management course examines the field sales manager’s job activities. Subjects include selling skills; expense management; time management; merchandising/advertising plans; sales-report writing/sales-forecast plans; tradeshow management; and human resource skills. The Culture of Leadership The Culture of Leadership course consists of an analysis of organizational factors that influence leadership and management skills. Key aspects include formal and informal groups; norms; sanctions; organizational change; morale; function of committees and teams; role of unilateral decisions; teamwork, empowerment; and ethical philosophy. It also includes a self-appraisal of leadership and management strengths and areas for development. Selling & Sales Management The Selling & Sales Management course will develop students’ competencies in professional selling theory and approaches, presentation skills and sales-management techniques. The course focuses on developing and maintaining relationships with customers and management of the process of finding, converting and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties and responsibilities are included. Consumer Behavior The Consumer Behavior course will explore the consumer behavior theory, including the introduction of behavioral models to investigate the consumer psychology. This includes application of consumer-behavior principles to customer satisfaction, market planning and merchandise-mix decisions. Ethical, diversity and international issues also are explored. The deadline to register for any of the above four courses is March 4. Registration links, as well as full descriptions of all University of Aftermarket courses, are online here: https://nusites.northwood.edu/apps/uofa/course-calendar.aspx. The post March 4 Registration Deadline for Upcoming UofA Classes appeared first on Counterman Magazine. View the full article

Eric Johnson, president and managing partner of Arnold Motor Supply/The Merrill Company, is visiting Northwood University this week to meet with students enrolled in automotive aftermarket courses. “Efforts to encourage and educate students are so valuable because not only are we helping individuals, we’re also helping to shape the future of our industry,” Johnson said. “Preparing students with the mindset, skills and knowledge they need to be successful contributes to the overall growth and innovation of the aftermarket.” Johnson, a member of the Aftermarket Auto Parts Alliance board of directors, spoke with students enrolled in aftermarket category management, aftermarket management research and aftermarket manufacturing management, among others. “As a University of the Aftermarket graduate and supporter of Northwood University, Eric wanted to invest in the future leaders of the industry by sharing several real-life cases relevant to the aftermarket classes,” said Dr. Thomas Litzinger, executive director of the University of the Aftermarket/Northwood aftermarket industry chair. Students enrolled in aftermarket category management are prepared for the role of product manager through inventory-modeling techniques and data analysis. The aftermarket manufacturing management course explores the role manufacturers play in the aftermarket and what business functions they employ. Aftermarket management research teaches students research techniques to form a hypothesis and sample the data to reject or not reject the hypothesis. “Our students are eager to engage with industry leaders and learn from their expertise,” said James O’Dell, assistant director of aftermarket education. “This real-life industry experience sets Northwood students apart, makes them uniquely qualified and prepares them for success in their career.” The global market value of the aftermarket exceeds $400 billion. Northwood’s aftermarket management program is the only one of its kind. Students in this program are fueled by their passions for cars, the aftermarket and turning this passion into a career someday. “The program has nearly a 100% employment rate for all graduates in the program,” Northwood said in a news release. “Part of their success is because Northwood helps them engage in real-world experiences and network with industry leaders like Eric Johnson.” The post Arnold Motor Supply’s Eric Johnson Visits Northwood U appeared first on Counterman Magazine. View the full article

Customers are the core of our business, and communicating with them effectively is critical to our success. While each customer (and transaction) presents a unique set of opportunities and challenges, individual customers often can be classified into one of several broad types. Obviously, “profiling” or “stereotyping” an individual customer when you first meet them shortchanges everyone involved, but understanding the kinds of customers that make up your clientele gives us an idea of how to deal with each customer type once we actually get to know them. Depending on which marketing firm or consulting group you choose to believe, there are between four and 10 basic customer types. No matter how many categories you prefer to use, it’s the psychology behind these differences that holds the key to connecting with as many of them as possible. You only get one chance to make a first impression, so a “new” customer is the one with the greatest potential. Even if a new customer has familiarity with your business, they may not have experienced it directly. Your advertising, reputation or a personal referral (presumably all positive) have encouraged them to visit your location for their needs. Now is the time to show them what they’ve been missing! Consultative selling is a technique that focuses on building a relationship and determining what your products can do for your customer. By concentrating on the customer’s needs, you can further qualify them as one of the many customer types, and then offer the most appropriate solution for their individual situation. The immediate need might be for a battery or brake pads, but discovering the reason behind the intended purchase can open up the conversation in ways that make it easier for you to sell the most appropriate product for your customer. It also can minimize disappointment and build trust, by ensuring that the products and services are truly useful and meet the customer’s expectations. Once the new customer becomes an “active” customer, you haven’t entirely sealed the deal. There’s a huge difference between gaining a customer and keeping a customer. An active customer isn’t necessarily a loyal customer, so using what you’ve already learned about their needs makes it a little easier to meet those needs each time. Neglecting or disappointing your new and active customers leaves the door open for them to become someone else’s new and active customers. Building upon each successful transaction (and learning from any less-than-successful ones) helps you turn these types of customers into the most desirable customer type: the loyal customer. Loyal customers are at the heart of the 80/20 rule, which states that 80% of your business comes from roughly 20% of your customer base. New and active customers may come and go (sometimes through no fault of your own), but that solid core of loyal customers is what really keeps your lights turned on and your employees paid every week. As 80% of your business, these are the customers you really need to know and understand. Delivering best-in-class service and focusing on being an integral part of their success will help ensure that these customers remain loyal and even advocate for your business! With proper care and feeding, we can reap the benefits of that natural progression from “new” to “active” to “loyal,” but along the way we may discover that we have some lapsed or unhappy customers. Timing is critical when addressing these “at-risk” customer types. An unhappy customer (even a loyal one) is likely to become a lapsed customer if we continue to fail them, especially if our competition surpasses us in service, pricing or any other metric. We need to identify and correct the core issues behind their dissatisfaction before that customer has the chance to cozy up to another vendor. The at-risk customer tends to taper off slowly, so if you aren’t paying attention, you may not even realize it until it’s too late! If a valued customer does become lapsed, you should still attempt to salvage that relationship by determining what caused the lapse in the first place. The feedback also may prove to be useful in the future when dealing with other customers, who might have similar needs and objections. No matter if it’s a retail or a commercial account, knowing the most effective ways to connect with each customer type helps create repeat business and build your brand. The post Understanding the Customer Lifecycle appeared first on Counterman Magazine. View the full article

Autel recently announced its partnership with data provider MOTOR Information Systems to deliver “an improved experience for users and more streamlined access to OEM repair information using MOTOR’s TruSpeed Repair.” MOTOR TruSpeed Repair will be available for integration into Autel’s diagnostics software on all North American Ultra-series tablets, including tools with ADAS capabilities. With the accessibility of MOTOR TruSpeed Repair, Autel Ultra-series tablet users can access the most up-to-date automotive service and repair content within days of being published by the OEM, according to Autel. The TruSpeed Repair information integrated into the Autel tablets’ MaxiSYS diagnostic software will include component locations, diagnostic trouble codes, maintenance schedules, repair procedures, specifications, technical service bulletins and wiring diagrams, Autel noted. The paid subscription service also will provide OEM position statements and ADAS-related repair details. The software update and integration, expected to be released toward the end of first-quarter 2024, will be available on MaxiSYS Ultra, Ultra EV, Ultra ADAS, MS919, MS909 and MS909EV tablets. “As we continue to expand our business and partnerships, it’s important to recognize the significance of our relationships with key customers,” said Jim Stout, MOTOR’s vice president of product management and service delivery. “We are pleased to have Autel as a customer. It is a testament to the strength of our offerings and our commitment to powering the automotive intelligence ecosystem. We look forward to building and strengthening our relationship with Autel.” “We constantly strive to improve the efficiency of our tablets and seek to offer our end-user technicians the most value-rich diagnostic product on the market,” said Chloe Hung, Autel CEO. “That’s why we are excited to bring MOTOR’s exceptional data and repair information service, MOTOR TruSpeed Repair, to our Ultra series tablet users.” For more information about the integration of MOTOR TruSpeed Repair into Autel tools, click here. The post Autel Partners with MOTOR to Provide OEM Data on Ultra Tablets appeared first on Counterman Magazine. View the full article

Plews & Edelmann recently announced a new factory-direct shipping program for power-steering hose customers in the United States. “This progressive logistics solution provides domestic quality and service that exceeds overseas direct-import options,” the company said in a news release. “ Leveraging the company’s “North American supply chain sophistication,” Plews & Edelmann said the factory-direct shipping program offers benefits such as: U.S.-based order fulfillment, avoiding international customs and duties 30-day lead times, significantly improving upon the 90-day lead times often required 95%+ order fill, eliminating global supply chain complexity and unpredictability Full container load efficiency, producing lower shipping costs “We developed this near-shore shipping program to give customers a domestic and direct import option,” said Tony Edwards, VP of sales. “Due to our North American supply chain capability, we can fulfill orders more efficiently while delivering exceptional quality and service.” The factory-direct program is currently available for Edelmann-brand power-steering hoses. Minimum order quantities apply to qualify. Interested customers can learn more by contacting their sales manager or Plews & Edelmann customer service. The post Plews & Edelmann Adds Factory-Direct Shipping appeared first on Counterman Magazine. View the full article

Motorcar Parts of America (MPA) has announced the schedule for its Part Smart training program. Part Smart provides strategically designed training modules covering vehicle-system design specifications, real-world diagnostic procedures, installation tips and product know-how intended to improve technical knowledge and hands-on skills, according to MPA. Led by ASE-certified Part Smart technicians, the free courses include vehicle starting and charging systems, braking, hubs and turbos. Available online, on the phone or in person, Part Smart provides technical instruction, product information and after-sale support geared to deliver the skills, knowledge and training automotive repair professionals demand. Class Schedule GM Regulated Voltage-Control Charging Systems Feb 15 @ 7 p.m. CST Register here. Brake Training Series Module 8 Final Test Drive & “Bedding in the New Brakes” March 21 @ 12 p.m CST Register here. Ford Smart Charge Systems April 18 @ 7 p.m. CST Register here. Honda Starter Issues May 23 @ 12 p.m. CST Register here. Chrysler PCM-Controlled Charging Systems June 20 @ 7 p.m. CST Register here. Subaru Misfire Codes – Alternator/Drive Belt Issues July 18 @ 12 p.m. CST Register here. Honda Computer-Controlled Charging Systems Aug. 22 @ 7 p.m. CST Register here. GM Charging System Fault Code PO621 Sept. 19 @ 12 p.m. CST Register here. Toyota Charging Systems Oct. 24 @ 7 p.m. CST Register here. GM Charging System Fault Code PO622 Nov. 21 @ 12 p.m. CST Register here. Nissan Charging Systems Dec. 19 @ 7 p.m. CST Register here. The post MPA Announces Schedule for Part Smart Training appeared first on Counterman Magazine. View the full article

Litens Aftermarket announced its acquisition of Kenakore Solutions, a third-party logistics warehouse and distribution center in Perrysburg, Ohio, near Toledo. Kenakore, with three decades of experience, has been a key partner to Litens for the past seven years. Litens said the acquisition is “a strategic move by Litens to enhance customer experience and streamline distribution processes.” “Through integrating Kenakore’s well-established processes and systems, Litens is set to improve its overall customer experience through enhanced communication capabilities and increased flexibility that enables Litens to further meet diverse customer demands with ease,” the company asserted in a news release. Kenakore’s proximity to major distribution routes via I-75 and I-80 gives Litens “the added benefit of seamless connectivity and efficient distribution across the United States.” With the completion of the acquisition, Kenakore’s distribution center will be rebranded as “Litens Aftermarket Distribution.” Encompassing 123,000 square feet of space, the facility is staffed by 40 employees and includes 30 shipping and receiving bays. The facility plays a pivotal role in kitting and distributing Litens Aftermarket products, serving as the primary distribution hub for Litens Aftermarket in North America. “We work closely with the team at Kenakore and are excited to bring them under the Litens umbrella,” said John Lussier, president of Litens Aftermarket. “This acquisition is a natural progression as we continue to strengthen our control over the customer experience across the aftermarket and underscores our commitment to elevating the Litens brand.” The acquisition aligns with one of Litens’ strategic-growth pillars, focusing on complete customer-experience management and fostering a seamless end-to-end journey, Litens added. The move follows Litens’ 2023 acquisition of Dolz, a Spain-based manufacturer of water pumps, “and is another step in Litens’ aftermarket growth initiative.” The post Litens Aftermarket Acquires Kenakore Solutions in Ohio appeared first on Counterman Magazine. View the full article

It’s been estimated that fraudulent warranty claims cost auto parts stores $600 million every year. Those costs stem from a number of expenses that are set in motion by a return, including manually processing credits; reverse logistics and transportation; repackaging products; and additional quality-control testing to rule out major defects in materials. The “Check the Part” campaign estimates that more than 50% of warranty returns are either brand-new or not the manufacturer’s product – which suggests that many parts professionals aren’t even looking at the item that’s being returned. Endorsed by MEMA Aftermarket Suppliers and the Auto Care Association, the campaign encourages parts professionals to follow a simple three-step process when processing warranty returns: Open the box. Inspect the part. Verify the return. Recently, Dorman Products published a return guide for fluid reservoirs. If a customer wants to return a fluid reservoir, Dorman recommends these four steps to determine if it’s a valid warranty claim: Verify that it’s the right part type. Some customers return unrelated products and heavy objects as a scam to get money back. If it’s the correct part type, verify the part marking. Dorman reservoirs have the part number molded into the part, so you can be sure it’s the right part in the box. Verify that the cap is present in the box. Each Dorman reservoir comes with a cap, and if the cap is missing, the reservoir might not be covered under warranty policy. Verify whether the part has been used. A mounted or used reservoir will have marks from mounting fasteners, residue from being filled and/or yellowing from heat. If it doesn’t appear to be used, it may be new and unmounted, and therefore can be sold again. When the customer describes the reason for returning the part, write it on the side of the box. This can greatly help in identifying and fixing these issues. You can download a PDF of the return guide below: Return-Guide-for-Fluid-ReservoirsDownload The post Check the Part: Return Guide for Fluid Reservoirs appeared first on Counterman Magazine. View the full article

Performance Ride Technology (PRT) said it has launched 22 new complete strut assemblies providing coverage for 12 million vehicles in the North American market. The strut assemblies are for popular models such as the Honda Civic, Jeep Cherokee and Toyota Highlander, in addition to brand-new applications such as the 2021 Subaru Forester, the 2021 Toyota Corolla and the 2021 Honda Accord Hybrid, among others. PRT is a brand of the ADD Group, one of the largest manufacturers of complete strut assemblies in the world. PRT products are manufactured under the strictest OE quality processes required by the major automakers, according to the company. “As an OE supplier, our company is always focused on the continuous development of new products that stay ahead in aftermarket technology,” said Bruno Bello, director of global marketing at PRT. “These new additions not only expand our product coverage but also strengthen our presence in the North American Aftermarket. The new items are in stock and ready to ship.” For more information, call 770-238-1611 or visit the PRT website. The post PRT Launches 22 New Complete Strut Assemblies appeared first on Counterman Magazine. View the full article

Trade associations for the major automakers and parts manufacturers recently sent a letter to Congress urging lawmakers to pass legislation including the restoration of full first-year deductibility for research-and-development (R&D) expenses. Co-signing the letter were the Alliance for Automotive Innovation; American Automotive Policy Council; Autos Drive America; MEMA, The Vehicle Suppliers Association; and the Truck and Engine Manufacturers Association, which collectively represent millions of workers in the auto industry. “Congress must restore this tax provision to enhance U.S. competitiveness, job creation and innovation as soon as possible,” said Ann Wilson, MEMA’s executive vice president of government affairs. “As this industry is facing massive transformation, R&D is crucial. Many of our members are smaller, innovation-driven vehicle suppliers and are struggling with the financial burden to remain competitive in the global marketplace. Restoration of yearly deductibility goes a long way in addressing these fundamental challenges.” For almost 80 years, motor vehicle and component manufacturers relied on the availability of full first-year deductibility of R&D expenses. A new law implemented in 2022 now forces businesses to spread that deduction over five years, making R&D exponentially more expensive, the associations assert. The trade associations lament that the change has been “particularly burdensome for the auto industry, threatening thousands of jobs.” Of the $538 billion spent on R&D activities in the U.S. in 2020, more than $23 billion (4.3%) was invested by the motor vehicle industry, according to the associations. “More than 10% of U.S. auto jobs are in the R&D space,” said John Bozzella, president and CEO of the Alliance for Automotive Innovation. “The auto industry invested $23 billion in R&D activities in recent years – the third highest of any manufacturing sector. By restoring the full deductibility of R&D expenses, Congress can ensure that investment keeps moving in the right direction – supporting U.S. jobs, expanding American innovation and boosting global competitiveness.” As the letter is distributed, the trade associations are mobilizing members and employees to urge members of Congress to immediately pass legislation restoring full first-year tax deductibility for R&D expenses to protect jobs and preserve the motor vehicle industry’s financial health and competitiveness. “American Automakers Ford Motor Company, General Motors Company and Stellantis invest heavily in R&D,” said Gov. Matt Blunt, president of American Automakers Policy Council. “These critical investments are vital if American automakers are going to lead the transportation revolution and offer customers the most innovative products in the world. The ability to deduct R&D expenses is needed to ensure our domestic auto production continues to be competitive in the global market.” The post Trade Associations Urge Congress to Restore R&D Tax Deduction appeared first on Counterman Magazine. View the full article

PRT Heavy Duty is exhibiting its full line of shocks and air springs for heavy-duty applications in Booth 1417 at Heavy Duty Aftermarket Week (HDAW) ’24. HDAW ’24 – the largest North American gathering of heavy-duty aftermarket professionals in the industry – runs from Jan. 22-25 at the Gaylord Hotel & Convention Center in Grapevine, Texas. PRT Heavy Duty is a brand of the ADD Group, one of the largest manufacturers of shock absorbers and air springs for HD applications in the world. PRT is showcasing its 100% gas-charged shocks that cover more than 5,000 OE references for trucks, trailers, buses, commercial vehicles, motorhomes, pickups and cargo vans. Another highlight is its line of PRT HD air springs, which are made with OE-quality materials and premium rubber mixtures, “guaranteeing a maintenance-free and long-lasting product.” “We are more than happy to present this extensive portfolio of HD shocks and air springs to our clients at HDAW 2024,” said Bruno Bello, director of global marketing at PRT. “PRT Heavy Duty is synonymous with performance, technology and leading coverage.” For more information, call 770-238-1611 or visit the PRT website. The post PRT Showcasing Heavy-Duty Portfolio at HDAW ‘24 appeared first on Counterman Magazine. View the full article

The University of Aftermarket, through Northwood University announced that registration is open for many upcoming professional-development opportunities. “Continuous education, or life-long learning as it is referred to by some, is the foundation of employee engagement, retention and life satisfaction,” stated Thomas Litzinger, executive director of the University of the Aftermarket and the aftermarket education industry chair at Northwood University. Litzinger noted that Northwood’s University of the Aftermarket coursework helps businesses introduce newer employees to the automotive aftermarket; facilitate their tactical leadership development; and assist them on their journey from tactical leadership into strategic visionary. “Northwood faculty, aftermarket industry executives and thought leaders will deliver our coursework,” Litzinger added. “Our sessions will guide your team on how they can achieve better results and create their competitive advantage. Team projects, mutual collaboration, innovation and robust debate are integral features of our coursework.” The following University of Aftermarket programming is scheduled through the summer. Leadership 2.0/Session 2 The Leadership 2.0 experience includes a blend of industry research and market analysis, lively discussion and debate on the challenges confronting the light-vehicle and heavy-duty aftermarket; competitive strategies; interpersonal communication skills; contract negotiations; conflict resolution; organizational culture; cybersecurity best practices; insight into supply chain solutions; and other challenging and evolving industry topics and trends. This course runs from March 10-14. The deadline to register is Feb. 23, and participants must have previously completed Leadership 2.0 Session 1. Consumer Behavior The Consumer Behavior course will explore the consumer behavior theory, including the introduction of behavioral models to investigate the consumer psychology. This includes application of consumer behavior principles to customer satisfaction, market planning and merchandise-mix decisions. Ethical, diversity and international issues are also explored. The course is scheduled for March 18 through May 12. Selling & Sales Management The Selling & Sales Management course will develop students’ competencies in professional selling theory and approaches, presentation skills and sales management techniques. The course focuses on developing and maintaining relationships with customers and management of the process of finding, converting and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics as well as sales duties and responsibilities are included. The course is scheduled for March 18 through May 12. The Culture of Leadership The Culture of Leadership course consists of an analysis of organizational factors that influence leadership and management skills. Key aspects include formal and informal groups, norms, sanctions, organizational change, morale, function of committees and teams, role of unilateral decisions, team work, empowerment, and ethical philosophy. It also includes a self-appraisal of leadership and management strengths and areas for development. The course is scheduled for March 18 through May 12. Aftermarket Field Sales Management The Aftermarket Field Sales Management course examines the field sales manager’s job activities. Subjects include selling skills, expense management, time management, merchandising/advertising plans, sales-report writing/sales-forecast plans, tradeshow management and human resource skills. The course is scheduled for March 18 through May 12. The deadline to register for any of the above four courses (Consumer Behavior; Selling & Sales Management; the Culture of Leadership; and Aftermarket Field Sales Management) is March 4. Aftermarket 101 Aftermarket 101 is an introduction to the motor-vehicle aftermarket. Students who attend this class will develop a firm knowledge of the breadth, depth and scope of the automotive aftermarket including channels of retail, e-commerce and traditional distribution; sales development skills and opportunities; current and future industry trends; a brief introduction to the heavy-duty segment; and the opportunities and challenges facing our service dealers. This two-day course will be held May 20-21. The deadline to register for the course is May 6. Heavy-Duty 101 Through Heavy-Duty 101, students will develop a solid understanding of the scope of the HD/CV motor-vehicle aftermarket. Students will be able to diagram and illustrate the channels of retail, e-commerce and traditional distribution; differentiate and interpret how key industry players contribute to the industry; discuss key initiatives and market strategies within the heavy-duty market; examine challenges and opportunities facing the professional service dealer; demonstrate an understanding the benefits associated with developing a professional sales network; and learn to distinguish themselves from the competition and dominate the marketplace. The two-day course is scheduled for May 22-23. The deadline to register is May 8. INFUSION 2024 INFUSION is a high-level executive development series designed to assist leaders transition into strategic visionaries by formulating strategies to prepare them to become much more efficient and proficient at leading their organization. Participants will discuss how to demonstrate knowledge in creating innovative tactics to achieve better results for their organization. The course is constructed to analyze varying approaches to critical topics; design clear outcomes; appraise better results; develop ground-breaking strategic visionary skills; create dynamic organization cultures; measure the adverse impacts of organizational isolation; diagram state-of-the-art cybersecurity stratagems; compare best practices in supply chain management; express knowledge in mergers and acquisitions; evaluate their corporate strategy; and differentiate their competitive advantage from their competition. The five-day course is scheduled for June 2-6. The deadline to register is May 10. Aftermarket Data Standards This program was developed for aftermarket catalog managers and product-information professionals who would like to sharpen their knowledge and management of the industry data standards – ACES and PIES. Learners will become familiar with the Auto Care databases and how to effectively use them in their day-to-day work. To take this class, attendees must have already taken Introduction to ACES and PIES 101. This is a two-day class, and the registration deadline is June 4. Heavy-Duty Leadership 2.0 This five-day course is a cornerstone of the industry’s efforts to foster the development of a new generation of tactical leaders who will help drive the HD/CV aftermarket to new heights of excellence in leadership and performance. HD/CV Leadership 2.0 is an intense and intellectually stimulating leadership development program that is specifically designed for the heavy-duty motor-vehicle aftermarket professional. The course will be facilitated by top heavy-duty industry leaders, coveted thought leaders and Northwood University’s faculty. This unique collaboration allows for an intensive course that is specifically focused on advancing tactical leaders who are motivated to purposely perform at achieving key organizational outcomes and objectives across all levels of the HD/CV motor-vehicle aftermarket. Heavy Duty Leadership 2.0 is scheduled to take place July 14-18. The deadline to register is June 28. Leadership 2.0/Session 1 Leadership 2.0 is comprised of two five-day sessions. Session I will be facilitated at Northwood University in Midland, Michigan. The course consists of robust discussion and learning related to the challenges and opportunities confronting the automotive and heavy-duty aftermarket. The Leadership 2.0 experience includes a blend of industry research and market analysis; lively discussion and debate on the challenges confronting the light vehicle and heavy-duty aftermarket; competitive strategies; interpersonal communication skills; contract negotiations; conflict resolution; organizational culture; cybersecurity best practices; insight into supply chain solutions; and other challenging and evolving industry topics and trends. Session 1 is scheduled to take place Aug. 11-15. Session II will be held March 11-16, 2025, at a location that is still to be determined. The deadline to register for Session 1 is July 26. James O’Dell, assistant director of aftermarket education at Northwood University, explained the University of Aftermarket has five pillars: introduction to the motor-vehicle aftermarket; data; tactical leadership development; executive development; and organizational development. “The courses being offered this year fit within these pillars to best serve the automotive aftermarket industry,” O’Dell added. Registration links, as well as full descriptions of all University of Aftermarket courses, are online here: https://nusites.northwood.edu/apps/uofa/course-calendar.aspx. The post University of the Aftermarket Announces Courses Slated for 2024 appeared first on Counterman Magazine. View the full article

GB Reman announced the release of 17 gasoline-direct-injection (GDI) part numbers including GDI injectors, seal kits, fuel lines and a premium GDI seal-replacement tool kit. The additional part numbers enhance GB Reman’s remanufactured GDI program with added coverage for more than 2,300 unique vehicle applications and more than 24 million vehicles in operation. “We are very proud of this release, especially with the highly anticipated expansion of our industry-leading GDI program,” said Joe Evert, director of engineering & operations. “Our commitment to quality is the cornerstone of our GDI program’s popularity. We take great pride in delivering top-notch products, rigorously tested to ensure superior performance and backed by a stellar warranty for peace of mind. Our team of experts and our dedication to excellence sets us apart, making GB Reman the trusted choice for those who demand the best in performance, reliability and customer service.” GDI Fuel Injectors & Seal Kit GB Reman’s line of remanufactured fuel injectors are remanufactured using a proven 15-step process at its state-of-the-art facilities in Long Beach, California, according to the company. All injectors include new external seals, O-rings and filters. In addition, all GDI injectors include pre-installed combustion fuel-inlet seals and necessary hardware to ensure a complete and trouble-free installation. Once remanufactured, each injector is 100% tested under multiple operating conditions to ensure it meets or exceeds OEM specifications for flow rate, spray pattern, coil resistance, form, fit and function. View the company’s product announcement for a complete list of part numbers and application data. GDI Fuel Injector Multi-Packs GB Reman released two GDI fuel-injector multi-packs (PNs: 835-11156PK, 835-11158PK) covering 495 unique vehicle applications and more than 6 million vehicles in operation. Replacing GDI injectors in sets ensures balanced performance, consistent fuel atomization, and prevents drivability issues by maintaining uniformity across all cylinders. While it may involve a higher initial cost, replacing injectors in sets promotes cost-effectiveness in the long run by reducing the likelihood of future repairs and optimizing overall vehicle longevity. GDI Fuel Lines GB Reman released six GDI fuel lines (PNs: 892-001, 893-001, 893-002, 893-003, 895-001, 895-002) covering more than 1,000 unique vehicle applications and more than 9 million vehicles in operation. GDI fuel lines are responsible for delivering pressurized fuel from the fuel tank to the GDI injectors located near the combustion chamber of each cylinder. They play a crucial role in ensuring that the engine receives the right amount of fuel at the right pressure for efficient combustion. The fuel lines are designed to withstand the high operating pressures associated with GDI systems, which can be significantly higher than those in traditional port fuel-injection systems. Premium GDI Seal Tool Kit GB Reman released its new premium GDI seal tool kit (PN: GBTK-0001). The tool kit can be utilized to reseal more than 100 unique GDI injectors, covering more than 70 million vehicles in operation, according to the company. As part of any GDI injector replacement procedure, all injectors on the fuel rail must have their injector seals replaced. While replacing GDI combustion seals is not technically challenging, proper tools and procedures are necessary to ensure that the seals function properly. For step-by-step GDI seal replacement instructions, visit the GB Reman Knowledge Center. The post GB Remanufacturing Expands GDI Program appeared first on Counterman Magazine. View the full article

The Automotive Content Professionals Network (ACPN), a community of the Auto Care Association, announced that Omer Zanoor, of Canadian Tire Corp. is the 2024 ACPN Scholarship winner. The ACPN Scholarship awards one deserving individual, who has the passion and determination to pursue professional and personal growth, the opportunity to attend and engage with the ACPN community at the 2024 Auto Care Connect conference. “We are thrilled to be able to help educate, inspire and connect Omer by awarding him this year’s scholarship,” said ACPN Chair Chelsea Scally. “We are also very grateful for ETE Reman who graciously sponsored this year’s scholarship program.” The scholarship covers the entire cost to attend the 2024 Auto Care Connect conference and provides access to mentoring and networking opportunities. The ACPN scholarship winner also receives a tailored conference journey that will provide insight into what the aftermarket ecosystem is, who the players are, what the Auto Care Association does and how they all fit together. ACPN’s in-person conference, formerly called the ACPN Knowledge Exchange Conference, has merged into the annual Auto Care Connect conference. Auto Care Connect will feature the same ACPN content its attendees are familiar with, in a new and refreshed format. Auto Care Connect will take place May 5-8 in Chicago and is set to be the largest gathering of content professionals and service providers in the aftermarket. For more information about the ACPN scholarship click here. To learn more about the upcoming 2024 Auto Care Connect conference click here. The post ACPN Announces 2024 Scholarship Winner appeared first on Counterman Magazine. View the full article

The Young Auto Care Network Group (YANG), a community of the Auto Care Association geared toward the under-40 industry professional, announced that its annual sponsorship program has been updated to a year-round opportunity. Previously, YANG sponsorships were only available during the fall of each year. The update to the sponsorship program allows companies the flexibility to show their support of the YANG community and to continue to provide opportunities for young professionals in the auto care industry to exchange information, contacts and experiences for both professional and social engagement. “We must ensure that the next generation of leadership has the tools and mentoring it needs to advance the independent auto care industry,” said Bill Hanvey, president and CEO of the Auto Care Association. “YANG offers the opportunity for those under the age of 40 to network, share best practices and develop a support system to ensure our future.” Corporate sponsors of YANG receive heightened brand visibility and exposure to decision-makers across all segments of the auto care industry, exclusive discounts, featured content and more. The support of corporate sponsor enables YANG community members to: Learn best practices from the industry leaders and peers Garner exposure for your company Build relationship that enable future success for your company Value the opportunity to be a part of something bigger than themselves Programs directly supported by the YANG sponsorship program include: Professional development and industry education geared toward the under-40 crowd available in conjunction with Auto Care Connect YANG Mentorship Program, which provides opportunities for members to be matched with veteran members Scholarship opportunities such as Next Step Program and Leadership 2.0 YANG Regional Meet-Ups in local areas to connect and engage with peers YANG Professional Series, which offers quarterly virtual sessions throughout the year The annual sponsorship program offers five tiers of engagement: Bronze, Silver, Gold, Platinum and Diamond. Sponsorship benefits within these tiers can range from logo recognition on YANG’s webpage, to recognition in YANG specific email campaigns, and on site at the yearly AAPEX and Auto Care Connect events. To learn more about the annual sponsorship opportunities and view our sponsorship packet, visit YANG’s sponsorship webpage. The post Young Automotive Network Group Launches Annual Sponsorship Program appeared first on Counterman Magazine. View the full article

BendPak recently introduced its patent-pending Octa-Flex concept, a new two-post lift design that features two sets of arms: triple-telescoping swing arms plus all-new integrated lift-assist arms. Octa-Flex is the world’s first two-post lift series with eight fully adjustable, telescoping lift arms, according to the company. The EV12DPS Octa-Flex prototype makes its global premiere in booth 4569W at NADA Expo in Las Vegas, Feb. 2-4. Octa-Flex offers all the functionality of a traditional two-post lift, while enabling technicians to perform tasks such as tackle cab-off repairs without the help of additional component-handling equipment or a second tech. While the primary lift arms hold the vehicle, the unique Octa-Flex lift-assist arms can be used to help safely and ergonomically lift and maneuver heavy vehicle components such as EV battery packs, drivetrains, tires and wheel assemblies with precision, ensuring seamless workflow while reducing the risk of workplace injuries, BendPak noted. When they’re not needed, the powered lift-assist arms can be moved up out of the way, so the lift can be used as a standard two-post model. “Octa-Flex lift-assist arms act like that second set of hands you wish you had when you need to remove a 1,200-pound EV battery or wrestle 100-pound wheels and tires off a truck,” said Jeff Kritzer, BendPak president and CEO. “Now you don’t have to ‘put your back into it’ or grab a buddy. Our Octa-Flex lifts will help technicians get more work done with less physical effort and strain.” The three-stage arms extend and retract further than any other thanks to a patent-pending design that enables the inner arm tubes to retract fully through the back of the arm assembly and even beyond the arm pin itself, providing unfettered access to a wide range of vehicle lifting points, according to BendPak. Their lower profile and dropped-end pad receiver lets them access hard-to-reach lifting points with less chance of damage to vehicle side skirts, running boards or ground effects, even on low-slung sportscars or EVs. The Octa-Flex concept also features BendPak’s patent-pending Automatic Swing Arm Restraint System (ASARS) to keep the primary lift arms in place. ASARS provides twice as much holding grip as traditional systems, according to the company. Its 360 degrees of forged steel teeth secure the arms in place to withstand more than 2,000 pounds of side force that can be generated during vehicle service. The adaptive system requires minimal operator involvement to set and release, while providing maximum peace of mind. A Clear-Floor Design The Octa-Flex concept is a clear-floor design delivering unobstructed floor space for moving toolboxes, transmission jacks and other equipment under elevated vehicles. It is built to deliver long service life with single-piece columns for strength, ultra-high molecular weight polyethylene load bearings that never need lubrication, super-tall lift carriages to minimize stress on components and industrial-grade hydraulic cylinders, according to the company. Designed for versatility, Octa-Flex Series lifts feature BendPak’s Bi-Metric reversible swing arms that enable the lift operator to set the lift in either symmetric or asymmetric configurations. BendPak said it is committed to further enhancing the Octa-Flex concept in the coming months. Anticipated for fall 2024, the global launch will encompass models with rated capacities of both 10,000 and 12,000 pounds. Learn more and check out the EV12DPS Octa-Flex prototype at NADA Expo booth 4569W at the Las Vegas Convention Center, Feb. 2-4, visit bendpak.com/octa-flex-preview or call 805-933-9970. The post BendPak to Debut Eight-Armed Car Lift at NADA Expo appeared first on Counterman Magazine. View the full article

Niterra North America Inc., formerly NGK Spark Plugs (U.S.A.), announced that the company is throttling its performance heritage and expanding its ignition-coil line by introducing its MOD performance ignition coils. Niterra’s NGK Spark Plugs-branded MOD performance ignition coils are designed and built for enthusiasts and performance vehicles. The launch includes 10 part numbers covering more than 40 million VIO for popular enthusiast applications and will be sold in multipack per-car quantities, according to the company. “When it comes to high performance, Niterra’s NGK Spark Plugs brand has long been a known leader in ignition technology,” stated Michael Burchi, general manager – aftermarket & OE product for Niterra North America. “We are committed to building upon this performance leadership, and we are excited to extend our ignition coil technologies into the aftermarket and performance communities through our MOD performance ignition coils.” For more details about Niterra and the NGK Spark Plugs and NTK product brands, visit ngksparkplugs.com. The post Niterra Launches MOD Performance Ignition Coils appeared first on Counterman Magazine. View the full article

WAI recently added 96 premium new-part numbers to its portfolio. The new parts include alternators, ignition coils, radiator-fan clutches, MAF sensors, MAP sensors, rotors, solenoids, starters, wiper motors and wiper-motor linkages. The 100%-new part numbers cover more than 54 million vehicles in operation (VIO) for these popular brands: Audi, BMW, Buick, Cadillac, Caterpillar, Chevrolet, Chrysler, Ford, GM, Honda, Hyundai, Jeep, John Deere, Kia, Mazda, Mercedes-Benz, Mini Cooper, Nissan, Porsche, RAM, Subaru, Suzuki, Toyota, Volkswagen and Volvo (applicable for U.S. and Canada). “Our new-part release of 96 part numbers not only amplifies our comprehensive coverage but also represents our goal of staying at the forefront of technological advancements,” stated Ron Bernstein, SVP of North America. “We ensure our components are not only reliable but also represent the latest solutions in the market. This expansion further solidifies our position as industry leaders, providing our clients with access to a complete range of high-performance automotive components.” Bizhan Roozrokh, SNR VP of Engineering and head of TRANSPO electronics division, added: “WAI is the market leader in 100%-new aftermarket parts. Our comprehensive product ranges continue to focus on adding the newest technologies to all existing parts, offering the latest model numbers, and integrating product improvements through all model years using our Synergistic Design Platform. OE performance requirements are our gold standard; we believe the test of time is the only true measurement to quality and reliability. We have the track record of providing our customers with the confidence that they can ‘install it and forget it.’” All parts are in stock. All products can be viewed on the WAI website. The post WAI Adds 96 Part Numbers to Product Portfolio appeared first on Counterman Magazine. View the full article

While it might not sound like it to the untrained ear, the orchestration of components to achieve the ideal combustion cycle is nothing short of a symphony. For fuel-injected engines, two important instruments in this precise arrangement are the mass airflow (MAF) sensor and the manifold absolute-pressure (MAP) sensor. The MAF sensor, typically situated between the air-filter housing and the intake manifold, might be considered the maestro. Also known as an air meter, the MAF sensor uses a heated element to measure the amount of air by weight that’s entering the engine. As the air cools the heated element, this cooling effect changes the electrical resistance of the element. The amount of cooling the element experiences is directly proportional to airflow, and the sensor conveys this information to the engine computer by way of changing voltages or digital frequencies. The engine computer then uses this information – along with other inputs – to adjust the amount of air entering the engine. Other inputs that help determine the proper air-fuel ratio include: oxygen sensors, which measure the amount of air in the exhaust gases; throttle-position sensors, which tell the computer if the throttle is closed, partially open or wide open; knock sensors, which monitor for signs of engine knocking; and (on some vehicles) MAP sensors, which measure the amount of pressure or vacuum in the intake manifold. While most fuel-injected engines today utilize a MAF sensor to obtain a precise measurement of airflow, MAP sensors play a starring role in fuel-injected vehicles with speed-density engine-management systems. However, turbocharged engines often have both a MAF and a MAP sensor. “In turbocharged engines, the partnership between MAP and MAF sensors isn’t just a technicality – it’s the secret behind the vehicle’s ability to harness forced induction with unparalleled precision,” Walker Products explains. Let’s take a closer look at each type of sensor and what they bring to the table. MAF Sensors Air changes its density based on temperature and pressure. In automotive applications, air density varies with the ambient temperature, humidity, altitude and the use of forced induction (turbochargers and superchargers). Compensating for changes in air density due to these factors is essential for maintaining the optimal air-fuel mixture and efficient engine operation. Consequently, MAF sensors are better-suited than volumetric-flow sensors to provide an accurate measurement of what the engine needs. MAF sensors offer a more direct and accurate measurement of the critical parameter for engine combustion: the mass of air. This facilitates better engine performance, fuel efficiency and emissions control compared to relying solely on volumetric-flow measurements. There are two types of MAF sensors used in automotive engines: the vane-meter sensor and the hot-wire sensor. The vane-type MAF was the first one out there, and it was used on import vehicles from the 1970s and 1980s. “It didn’t have many actual problems,” Charles Dumont explains in a 2020 Counterman article. “However, many of them were replaced, because back then the vehicles didn’t have onboard diagnostic capabilities. Usually after mechanics and DIYers had replaced all the other ignition parts and sensors, the MAF sensor was the last-ditch effort.” These days, you’re more likely to encounter the hot-wire style of MAF sensor. The hot-wire MAF sensor is smaller, faster and more accurate than the older vane-type MAF sensor, making it the preferred choice in most late-model vehicles. Delphi provides a great explanation of the hot-wire MAF sensor on its website. “Put simply, a MAF has two sensing wires,” Delphi explains. “One is heated by an electrical current, the other is not. As air flows across the heated wire, it cools down. When the temperature difference between the two sensing wires changes, the MAF sensor automatically increases or decreases the current to the heated wire to compensate. The current is then changed to a frequency or a voltage that is sent to the ECU and interpreted as air flow. The quantity of air entering the engine is adjusted accordingly.” MAF sensors are pretty dependable, but there are a few things that can undermine their performance. Any air or vacuum leaks downstream of the sensor can allow “unmetered” air to enter the engine. This includes loose fittings or clamps in the plumbing between the air-filter housing and throttle, as well as any vacuum leaks at the throttle body, intake manifold or vacuum-hose connections to the engine. Anything that contaminates the surface of the sensor also can hinder its ability to respond quickly and accurately to changes in airflow. This includes fuel varnish and dirt deposits as well as any debris that might get past or flake off the air filter itself. A frequent cause of MAF-sensor failure is directly related to the air filter. Low-quality or incorrectly installed air filters can allow paper particles or dirt to accumulate on the hot wire, effectively insulating it and affecting the reading of the sensor. Oil-soaked air filters also can have an effect on MAF-sensor operation, so it’s important to warn someone of this possibility if they’re installing a performance high-flow filter. In some cases, modified intake systems can cause increased air turbulence, which can affect the performance of the MAF sensor as well. A dirty MAF sensor can cause performance problems and, in some cases, trigger a diagnostic trouble code. You can recommend MAF-specific cleaners (any harsher solvents can ruin the sensor) and air filters as maintenance items before your customer spends the money on a replacement sensor. Symptoms of a failing MAF sensor could include rough idling or stalling; RPM fluctuations without driver input; and a decline in fuel economy and engine performance. A problem with the MAF sensor often triggers a “Check Engine” light. MAP Sensors As the name implies, the primary function of a manifold absolute-pressure sensor is to measure the pressure within the intake manifold of an engine (usually a fuel-injected engine). Essentially, a MAP sensor is measuring the barometric pressure – the atmospheric pressure that’s pressing down on earth. Barometric pressure is influenced by changes in elevation, air density and temperature. The pressure reading from a MAP sensor is an indicator of engine load, and it helps the engine computer calculate fuel injection for the optimal air-fuel mixture. The MAP sensor helps the engine adapt to different operating conditions, such as changes in altitude or driving up a steep incline, where air pressure can vary significantly. A MAP sensor contains a sealed chamber that uses a flexible silicon chip to divide the sensor vacuum from the intake-manifold vacuum. As soon as the driver starts the vehicle, the MAP sensor is called into action, performing “double duty as a barometric-pressure sensor,” according to Delphi. With the key turned on but prior to the engine starting, there’s no vacuum in the engine applied to the MAP sensor, so its signal to the engine computer “becomes a baro reading helpful in determining air density.” “When you start the engine, pressure in the intake manifold decreases, creating a vacuum that is applied to the MAP sensor,” Delphi explains on its website. “When you press on the gas accelerator pedal, the pressure in the intake manifold increases, resulting in less vacuum. The differences in pressure will flex the chip upward into the sealed chamber, causing a resistance change to the voltage, which in turn tells the ECU to inject more fuel into the engine. When the accelerator pedal is released, the pressure in the intake manifold decreases, flexing the clip back to its idle state.” Typically, you’ll find the MAP sensor in the air cleaner, fender wall, firewall, intake manifold or under the dash, Standard Motor Products (SMP) explains in a fact sheet. Given their location, MAP sensors commonly fail “due to the constant contact of the movable wiper arm over the sensor element and the exposure to the high underhood heat,” according to SMP. The high heat can melt or crack the electrical connectors. MAP sensors also are susceptible to contamination. “If the MAP sensor uses a hose, the hose can become clogged or leak and unable to read pressure changes,” Delphi explains. “In some cases, extreme vibrations from driving can loosen its connections and cause external damage.” A failing MAP sensor will compromise the engine’s ability to maintain the proper air-fuel ratio, leading to a number of potential symptoms. These symptoms could include noticeably poor fuel economy, sluggish acceleration and an odor of gasoline (signs of a rich air-fuel ratio); surging, stalling, hesitating, overheating and a general reduction in engine power (signs of a lean air-fuel ratio); higher emissions that can lead to a failed emissions test; erratic or unusually high idle; and hard starting or even a no-start condition. A faulty MAP sensor also can set off a “Check Engine” light. Parting Thoughts MAF and MAP sensors are small components that play a big role in modern fuel-injected engines. With turbocharged engines becoming more and more prevalent in some of the most popular models on the road today, these sensors should continue to play an important role in automakers’ fuel-economy and emissions-control strategies. “As turbocharged technology evolves, understanding and optimizing the cooperative function of these sensors becomes the key to unlocking the full potential of modern turbocharged engines,” Walker Products explains. The post MAF and MAP Sensors appeared first on Counterman Magazine. View the full article

Ann Wilson, a stalwart of the industry, a member of the Automotive Hall of Fame and a leading voice in Washington, D.C., advocating for the supplier industry for over two decades, announced that she will retire at the end of 2024. Currently, Wilson serves as senior vice president of government affairs for MEMA, the Vehicle Suppliers Association. “For more than 20 years, Ann Wilson has been a guiding light, expertly navigating the legislative and regulatory landscapes,” commented Bill Long, CEO of MEMA. “Her deep understanding of the needs of the vehicle-supplier community and her exceptional leadership have left an indelible mark on MEMA and the entire supplier industry. We are deeply grateful to Ann for her service.” MEMA has chosen Ana Meuwissen to lead MEMA’s government-affairs initiatives and team upon Wilson’s retirement. To ensure a smooth transition, Meuwissen will join MEMA on March 11, as senior vice president, MEMA government affairs, working closely with Wilson, who becomes MEMA’s executive vice president, MEMA government affairs. Meuwissen brings a wealth of experience, having led government affairs for Bosch in the United States since 2012, according to MEMA. Prior to her role at Bosch, she served as a senior policy advisor at the law firm Nelson Mullins in Washington, D.C. Meuwissen also has a deep understanding of MEMA from her time as an employee from 1998 to 2005 as director of government relations. Meuwissen is a former chair of MEMA’s Government Affairs Committee and is the current chair of the Government Affairs Advisory Committee of the MEMA board of directors. “Ana Meuwissen’s return to MEMA is a significant gain for our organization,” Long added. “Her profound understanding of industry policies, her proactive approach and her proven leadership skills make her the ideal successor to carry forward Ann’s legacy.” In a news release, MEMA said it “extends its deepest gratitude to Ann Wilson for her years of service and leadership.” The post MEMA’s Ann Wilson, Longtime Aftermarket Lobbyist, to Retire appeared first on Counterman Magazine. View the full article

MEMA, The Vehicle Suppliers Association and Gemini Shippers Association announced a strategic partnership aimed at offering top-tier international transportation procurement services to automotive OEM and aftermarket suppliers. The collaboration brings together the strengths of both associations, combined expertise of more than 200 years and exclusive benefits to their members, the associations asserted. Through the partnership, MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers members will get exclusive access, as a member benefit, to join Gemini Shippers Association at no cost, allowing them to increase their purchasing power with ocean shippers. Because Gemini Shippers Association pools all of its members together, the association is able to provide better pricing per container for members’ shipping needs. This will give suppliers more pricing options without committing to any particular option beforehand. If they do go with a Gemini option, suppliers will get access to real-time tracking and tracing information on ocean and rail shipments, gaining far greater visibility into their shipments. “This is a great opportunity for supplier members to boost their competitive advantage when it comes to ocean shipping,” explained Ben Brucato, vice president of membership & engagement at MEMA Aftermarket Suppliers. “Bringing MEMA and Gemini Shippers members together for greater leverage is one of the great benefits of our association.” Ken O’Brien, president and CEO of Gemini Shippers Association commented: “This partnership agreement marks a milestone achievement in successful collaboration across both of our associations. Leveraging Gemini’s longstanding leadership in ocean transportation, we are excited to work with MEMA’s exclusive membership and strong position in the automotive sector.” In addition to the aforementioned benefits, the partnership will include Gemini Shippers Association’s sponsorship of the MEMA Aftermarket Suppliers Supply Chain & Operations (SCO) Forum. The SCO Forum provides its members with a venue for learning about and discussing the challenges facing suppliers in procuring raw materials and components as well as inbound and outbound movement of goods, logistics, shipping, labor, packaging, warehousing robotics and more. Learn more about the partnership at mema.org/memageminialliance. The post MEMA, Gemini Shippers Association Sign Strategic Partnership appeared first on Counterman Magazine. View the full article

MEMA Aftermarket Suppliers’ Modern Industry eXpertise (MiX) networking group announced the successful launch of its certification program. Within a five-day period, five exceptional professionals were approved for The MiX Certification Program, “marking an important moment in industry skill development,” the leadership counsel said. The MiX Certification Program is a comprehensive leadership framework designed to cultivate not only professional development and leadership skills, but also active industry participation. The program boasts a well-rounded approach to individual growth and a focus on community impact, according to the MiX group. The following individuals received MiX Certification: Angela Dzickowski – Business unit director SDI, Flexfab Dan Goodlander – Production manager, Gold Eagle Parker Blust – Executive assistant, Schaeffler Group Andrew Peckham – Division tech care & trade marketer, Valeo Molly Fiddes – Senior digital marketing manager, Gold Eagle “This incredible response in such a short time underscores our industry’s hunger for innovative skill development and leadership,” commented Nikki Rankin, MiX council director at MEMA. “We are thrilled to welcome Angela, Dan, Parker, Andrew, and Molly as trailblazers of this program, showcasing their dedication to shaping the future of our industry.” MiX harnesses the potential of tomorrow’s leaders through reverse mentoring, professional development and direct engagement with industry-related challenges. Embracing the belief that today’s challenges can be best addressed by today’s young professionals, MiX is committed to empowering these individuals to lead the charge in overcoming industry obstacles and creating an ever more successful aftermarket industry, according to the leadership council. For more details on MiX and the MiX Certification Program, visit the MiX Certification webpage, or contact Nikki Rankin at [email protected]. The post MEMA’s MiX Networking Group Launches Certification Program appeared first on Counterman Magazine. View the full article

Valvoline Global announced the global launch of its premium full-synthetic motor oil, Restore & Protect. Restore & Protect removes up to 100% of engine-killing deposits with continuous use, restoring engines to run like factory clean while protecting against future damage, according to the company. Valvoline calls the latest addition to its portfolio “a paradigm shift in motor-oil performance [that] challenges traditional thinking about the category.” “We are thrilled to introduce Valvoline Restore & Protect on a global scale,” said Jamal Muashsher, president and CEO of Valvoline Global. “This product truly redefines what motor oil can achieve and positively impacts consumers and customers like never before. Restore & Protect is a testament to our commitment to pushing the boundaries of innovation in the automotive industry.” Restore & Protect is designed for gasoline-engine automobiles, from brand-new to older, high-mileage vehicles. The premium full-synthetic motor oil is “the culmination of three years of relentless development, resulting in Valvoline’s most technologically advanced engine oil ever,” the company noted. Restore & Protect presents two of Valvoline’s proprietary new technologies: Active Clean, which removes deposits and restores engines to run like new; and Liqui-Shield, which works proactively to prevent deposit formation and protects against future damage. Valvoline Restore & Protect is poised to hit shelves and Valvoline business partners globally in 2024. For more information on the technology and availability, DIY customers can visit this Valvoline webpage, while quick-lube, dealership, auto service/tire shops and other partners can click here. The post Valvoline Unveils Restore & Protect Full-Synthetic Motor Oil appeared first on Counterman Magazine. View the full article

Standard Motor Products (SMP) continues to expand its gasoline fuel-injection program, which now has more than 2,100 part numbers. The program features more than 1,100 all-new gasoline direct injection (GDI), multi-port fuel injection (MFI) and throttle-body injection (TBI) injectors, as well as fuel-injector multi-packs for a complete repair solution, according to the company. New fuel injectors manufactured by SMP are built in the company’s IATF 16949-certified facility in Greenville, South Carolina. Standard new fuel injectors are extensively tested at the Greenville facility for flow and spray pattern and durability to ensure that they match OE-designed performance in all conditions, according to SMP. In addition to injectors, the Standard program includes high-pressure fuel pumps and kits, fuel-injector rail kits, fuel-pressure sensors, fuel-feed lines, fuel-pressure regulators, GDI service kits, fuel-pressure sensor connectors and camshaft followers, with coverage for import and domestic vehicles through the 2023 model year. Standard recently launched its line of direct-injection high-pressure fuel pump kits for popular import and domestic applications. “These award-winning kits simplify high-pressure fuel pump replacements by including everything needed for a complete repair: a high-pressure fuel pump, camshaft follower and any additional components needed based on the manufacturers’ repair procedures,” the company said in a news release. “These complete kits are designed to save technicians’ time and ensure that the job is done correctly the first time with all-new components.” New Coverage SMP recently released multiple new GDI and MFI Injectors, offering coverage for millions of Ford, Hyundai, Audi, Honda, Infiniti and Volvo vehicles. Popular applications include the 2022-2021 Ford F-150, 2023-2021 Hyundai Elantra, 2021-2019 Honda Insight and 2019-2017 Infiniti Q60. Several fuel-pressure sensors have been introduced, adding new coverage for popular vehicles such as the 2023-2022 Jeep Grand Cherokee and 2013-2006 Honda Civic. Fuel-feed lines are new for nearly 1 million Audi and Volkswagen vehicles, as well as the 2018-2013 Nissan Altima, 2020-2019 Toyota RAV4 and more. Fuel-pressure sensor connectors have been released for Ford vehicles through 2021 and Jeep vehicles through 2023. “Our fuel-injection program includes all of the parts technicians are looking for to perform a complete, start-to-finish repair,” said John Herc, vice president of vehicle control marketing for SMP. “Standard is committed to continued expansion to maintain the most complete line in the industry.” All new Standard fuel-injection applications are listed in the e-catalog found at StandardBrand.com, and in electronic-catalog providers. The post SMP Expands Gasoline Fuel-Injection Program appeared first on Counterman Magazine. View the full article