Factory OEM Auto Parts
This forum is for OEM (Original Equipment Manufacturer) auto parts topics. Auto parts topics that are factory direct and not aftermarket should be posted and include topics about OEM suppliers such as Ford, GM, Chrysler, Toyota, Honda, BMW, etc.
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By Counterman · Posted
Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500! APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said. The promotion, which was open to link hidden, please login to viewshareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience: “Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!” APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN. The post link hidden, please login to view appeared first on link hidden, please login to view. link hidden, please login to view -
By Counterman · Posted
In celebration of International Women’s Day this Saturday, March 8, NAPA will be giving away 1,000 free copies of “The Car That She Built”, a children’s book that pays tribute to the women who have paved the way for the next generation of innovators and leaders in automotive technology. “Our collaboration with TechForce and the She Built Foundation underscores a shared mission to inspire and empower young girls, encouraging them to envision and pursue exciting careers in skilled trades,” said Cassie Bell, chief people officer at link hidden, please login to view. “By showcasing the achievements and potential of women in the automotive industry, we aim to break down barriers and open garage doors for future generations.” Readers can sign up for their free copy link hidden, please login to view The campaign will launch on Friday, March 7, and run through the end of Women’s History Month (March). The post link hidden, please login to view appeared first on link hidden, please login to view. link hidden, please login to view -
By Counterman · Posted
Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales. link hidden, please login to view said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post link hidden, please login to view appeared first on link hidden, please login to view. link hidden, please login to view -
By Counterman · Posted
Motorcar Parts of America (MPA) announced the company has expanded its product coverage programs for starters and alternators, brake calipers, brake pads and brake rotors, with more than 120 new part numbers covering an additional 30 million vehicles in operation. The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late model part number introductions is available via the link below. A complete list is available by contacting a link hidden, please login to view sales representative. “Our Quality-Built and Pure Energy products continue to gain traction in the professional market and the new part number introductions highlight our ongoing commitment to proactively develop, catalog, and distribute products to meet the demand,” said Jamie Cook, senior vice president of sales and marketing for Motorcar Parts of America. link hidden, please login to view The post link hidden, please login to view appeared first on link hidden, please login to view. link hidden, please login to view -
By Counterman · Posted
link hidden, please login to view, a division of link hidden, please login to view, announced it is adding new general repair parts commonly used by transmission repair shops in over 50 locations. With the addition, these general repair parts will now be available at the majority of Transtar’s 70 locations, simplifying complex vehicle repair by enabling repair shops to find the parts they need in one location, the company said. The aftermarket brands with which Transtar is partnering as part of the expansion, and their respective repair parts, include: • Denso – ignition coils, oxygen sensors, spark plugs • ProMax – Brake pads, rotors, chassis, control arms • Sunsong® – Brake hoses • GSP® – CV axles, hub assemblies • DFC – Brake pads, rotors, calipers “The addition of general repair parts at a significant number of our locations is an exciting enhancement and one that is a part of Transtar’s overall commitment to becoming a one-stop solution for our customers,” said Tom DeMille, executive vice president, sales and marketing. “We’re committed to supporting shops in all types of repairs. Whether that’s a general automotive repair or more complex transmission repair, Transtar has the parts needed to keep the world moving.” For a complete listing of Transtar locations and products, visit link hidden, please login to view. The post link hidden, please login to view appeared first on link hidden, please login to view. link hidden, please login to view
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