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MANN-FILTER announced its new CO₂-reduced filters impregnated with plant-based raw materials, manufactured using renewable energy and packaged in sustainable, recycled material. Filters with cellulose media have previously been impregnated with fossil-based phenolic resin, which provides stability, rigidity and chemical resistance, according to MANN+HUMMEL, which said it has partially replaced this crude oil-based treatment with the plant-based raw material lignin, a natural product contained in wood. Lignin is what makes wood stable and can also have the same effect on filter media, the company explained. This technology is initially being used in selected MANN-FILTER air and oil filters, with more filters will follow. As a result, MANN+HUMMEL said it is reducing the CO2footprint of the relevant lignin impregnation during production by up to 5 percent compared to regular phenolic resin impregnation. In addition, this reduces the amount of crude oil used for impregnation by around 27 percent. The calculation of the CO₂ values and the calculation method for determining the crude oil savings have been externally verified and validated by ClimatePartner, a German organization that supports companies in calculating, reducing and offsetting CO₂ emissions and offers climate neutrality labels. Thanks to the switch to lignin, the MANN-FILTER C 17 237 air filter, for example, saves 3.93 tons of CO₂ and more than 4,500 liters of crude oil annually, based on 2024 sales figures, the company said, with the material being used coming from certified sources. Lignin is produced in large quantities as a waste product in paper and pulp production—several million tons are generated worldwide every year. In the independent aftermarket, the innovative and more sustainable air filters are now available as MANN-FILTER applications for almost 70 million cars and transporters in Europe, while oil filters are ready to use for almost 17.6 million vehicles, the company said. The improved impregnation will now be incorporated into defined series products, with MANN-FILTER products are gradually being converted to lignin. “This means that customers do not have to choose between different versions, no additional storage space is needed, and no additional part numbers are required,” explains Dr. Lars Spelter, lead engineer for filtration materials at MANN+HUMMEL. “Everything should be kept as simple as possible for our customers. Externally, the partially plant-impregnated filters differ from the conventional ones. They are slightly brownish due to the characteristic color of the lignin they contain and they have a pleasant, natural odor. The innovative products are easy to recognize by the green leaf pictogram on the packaging. Our lignin impregnation is a successful example of how ambitious CO2 reduction targets in product development can also be implemented in series products.” The new filters combine sustainability with consistently high performance in the usual original equipment quality and meet the strictest requirements of the automotive industry, MANN+HUMMEL explained. To further reduce CO2 emissions during production, MANN+HUMMEL added it will only use electricity from renewable sources or a combination of green electricity and certificates and guarantees of origin from hydro, solar, or wind power plants from 2025. Energy sources for the generation of process heat are also to be CO2 neutral from 2035 in order to achieve a significant milestone in CO2-free production. The post MANN-FILTER Presents New CO2-Reduced Filters appeared first on Counterman Magazine. View the full article

US Motor Works announced the release of new USMW Professional Series fuel pump modules in March, 2025. Fuel pump assembly application coverage includes several Audi, Toyota, Infiniti and Nissan models. The product flyer provides full details. The post US Motor Works Releases New Fuel Pump Modules appeared first on Counterman Magazine. View the full article

Litens Aftermarket N.A. announced the promotion of Scott Howat to director of sales and marketing. In this new role, Howat will oversee all sales channels across the region, driving strategic growth and market expansion, the company said. Howat joined Litens in 2022, bringing over 30 years of experience in sales, marketing and product management. Most recently, he served as national sales and marketing manager. “As Litens Aftermarket continues to grow across North America, we are committed to ensuring our leadership team reflects our vision for the future,” said John Lussier, president of Litens Aftermarket N.A. “Scott’s extensive industry experience and strategic approach to sales and marketing make him the ideal leader to drive our continued success and growth.” Over the past two years, Litens Aftermarket said it has experienced significant growth, and this promotion—along with other upcoming leadership changes—is part of the company’s strategic effort to align its internal talent with the areas in which those individuals can deliver the most value. By positioning leaders like Howat in key roles, the company added it is strengthening its aftermarket team and ensuring continued success in an evolving market. Throughout his career, Howat made a notable impact while working at the Auto Care Association, Affinia Group, Dana, Echlin and Gates Corporation. Howat holds a Master Automotive Aftermarket Professional (MAAP) designation from the University of the Aftermarket. Additionally, he has served in leadership roles with various industry associations, including as a member of the Automotive Communications Council, member of the Auto Care Association Marketing and Communications Committee, and Chairman of the Marketing Executives Council for the Automotive Aftermarket Suppliers Association (now known as the Motor and Equipment Manufacturing Association), among others, according to Litens. The post Litens Aftermarket Promotes Scott Howat appeared first on Counterman Magazine. View the full article

APA announced Axon US as the newest addition to TruStar. Founded in 2008, Axon US began with a small office in Midtown Manhattan and a basement workspace in Long Island City. Its founder, Siyao Ji, started Axon independently, building the company from the ground up. He established the company with a clear vision: to create a streamlined supply chain system that efficiently meets the needs of the auto industry. Axon initially operated solely as an online retailer but expanded its presence to better serve customers through offline channels. In 2021, the company moved into a 20,000 sq. ft. warehouse in Queens to accommodate its growing inventory and improve order fulfillment. Today, Axon US serves both online and offline customers through its warehouse showroom, with plans to open a dedicated brick-and-mortar store that is aiming to open in Q4. APA said Natasha Huang has been with Axon US for about six months as a buyer. Previously a salesperson for an Asian auto parts wholesale distributor, she joined Axon to deepen her understanding of the auto supply chain and continue growing in the industry. “Axon US is eager to expand its presence in the automotive industry by joining TruStar, fostering connections with other members and strengthening relationships with key brands,” said Huang. “We are excited to welcome Axon US to the TruStar family and look forward to the collaboration and innovation they will bring to our network,” said Steve Tucker, President of APA. The post APA Welcomes Axon US as New TruStar Member appeared first on Counterman Magazine. View the full article

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Federated Auto Parts announced it added the title sponsorship of six World of Outlaws races this season, starting with the Cotton Bowl Speedway, March 21-22 in Texas. “The Federated World of Outlaws events are a wonderful opportunity for Federated members, customers and vendor partners to promote, engage and build business,” said J.R. Bishop, director of event marketing and member services for Federated. “We are excited about expanding our hospitality offerings this year, particularly at the venues where Federated is sponsoring the race.” Federated said it will be the title sponsor of the following World of Outlaws races this season: March 21-22 – Federated Auto Parts Texas Two-Step (Cotton Bowl Speedway, Paige, Texas) April 11-12 – Spring Classic (Federated Auto Parts Raceway, Pevely, Missouri) May 15 – Federated Auto Parts Showdown (Ohsweken Speedway, Ohsweken, Ontario) May 18 – Cornwall Clash (Cornwall Motor Speedway, Cornwall, Ontario) Aug. 1-2 – Federated Auto Parts Ironman 55 (Federated Auto Parts Raceway, Pevely, Missouri) Sept. 27 – Federated Auto Parts Showdown (Sharon Speedway, Hartford, Ohio) For the Cornwall Clash in Ontario, Canada, Federated said it will partner with its Canadian member PartSource to sponsor that race. Federated is in the third year of a multi-year agreement to sponsor the World of Outlaws sprint car work area, select races and serve as title sponsor for the DIRTcar Nationals. At every World of Outlaws Sprint The post Federated Adds Title Sponsorship of World of Outlaws Races appeared first on Counterman Magazine. View the full article

The Pronto Network announced it will offer up to 12 $2,500 annual scholarships to the sons, daughters or employees of their Pronto Auto Service, Parts Plus Car Care Center or Auto Service Experts programs, who are choosing an automotive career path. These scholarships are funded by The Pronto Network and its warehouse distributor members. They are available to any active Pronto Auto Service, Parts Plus Car Care Center or Auto Service Experts Center currently purchasing from a Pronto Network member (Pronto Auto Parts, Parts Plus, Auto Pride WDs). Students who are attending any two- or four-year accredited college, any ASE/NATEF certified post-secondary automotive/ heavy duty/ collision technician training program or any licensed and accredited vocational school are eligible for these awards. Students who are graduating from high school this year and heading to any of those post-secondary programs also qualify. The Pronto Network said students pursuing an automotive career will be given preference for this scholarship. Eligible students must apply online at automotivescholarships.com to be considered for a scholarship. An added benefit to applicants is that the Pronto Network is one of more than 30 other organizations and donors who also award scholarships to students who apply at this site. Each student’s complete application will be considered by every organization where they meet that group’s qualifications. To qualify for the Pronto Auto Service Center scholarships, applicants must do the following THREE things: Fill out the form below on the page “Pronto Network Scholarship Vetting Information” and submit per the instructions before the deadline. All fields must be completed. Apply online at this site, by clicking on the “Apply now” button on this page. For your application to be considered, all three steps must be completed by the deadline of March 31. The post Pronto Network Offering $2,500 Scholarships appeared first on Counterman Magazine. View the full article

SPRINGFIELD, Mo., March 13, 2025 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced that its Board of Directors (the “Board”) approved a 15-for-1 split of its common stock, to be effected in the form of a one-time special stock dividend. View the full article

Dorman Products announced the release of 164 new automotive repair solutions this month for its Light Duty segment. The new products join a growing Light Duty catalog of over 133,000 SKUs, offering millions of new sales opportunities for automotive parts distributors, retailers and repair shops, as well as more accessible solutions for vehicle owners, according to Dorman. This month’s releases include a dozen new Dorman OE FIX repair innovations that provide customers with improved performance and repair convenience that they may not be able to obtain with parts acquired from a dealership, Dorman said. The company added that one of those OE FIX innovations is an upgraded camshaft bridge cover designed for select Volkswagen and Audi vehicles equipped with 2.0L engines. The original equipment cover may fail from pressure pulsations that can cause internal component damage. The Dorman replacement features several design improvements that help mitigate the pulsations and prevent filter clogging that can starve the engine for oil and harm vehicle performance. “At Dorman, innovation drives everything we do,” said Eric Luftig, senior vice president. “We’re proud to bring groundbreaking solutions to the automotive aftermarket, helping consumers find the right parts when they need them most. Our commitment to empowering vehicle owners and repair professionals with quality, accessibility and reliability continues to fuel our passion for progress.” Dorman said it continues to expand its components for turbocharger repair and replacement, adding a new OE FIX oil feed line constructed of braided stainless steel over the line’s flexible sections. The line is engineered to offer a more durable replacement compared to the original equipment’s braided nylon sheathing used in certain Ford Escape and Ford Fusion models, the company said. Additional highlights for March include: An OE FIX radiator outlet hose for select Dodge Durango and Jeep Grand Cherokee SUVs. The line features a rugged aluminum Y-connector in place of the factory’s plastic connector. A main battery fuse with coverage designed for a significant number of Cadillac and Chevrolet vehicles, and engineered to match the performance of the original equipment fuse. A new transmission oil cooler designed to match the performance of the factory cooler on select Dodge Durango SUVs. The cooler joins a comprehensive lineup of quality fluid coolers from Dorman. The post Dorman Releases Dozens of Automotive Repair Solutions appeared first on Counterman Magazine. View the full article

PRT announced the latest additions to its portfolio of complete strut assemblies and shock absorbers in the North American Aftermarket. The 27 new products represent more than seven million vehicles in new coverage. The launches include important models like the Chevrolet Malibu, Dodge Challenger and Suzuki SX4, in addition to brand new applications including the Chrysler Voyager and Pacifica 2023, as well as the Ford Transit 250 and 350 HD 2023, among others. “At PRT, we are continually investing in research and development of new products, bringing innovative and premium-quality solutions from OE to our clients in the aftermarket,” said Bruno Bello, director of global marketing at PRT. “The new items are in stock in the U.S. and ready for shipment!” For more information, call 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT Launches 27 New Products in North America appeared first on Counterman Magazine. View the full article

AIT announced the addition of five professionals to its team. The company said these individuals bring a wealth of expertise and proven success, further strengthening its mission to deliver exceptional value to its customers and partners. Rick Stempien, Vice President of Sales – Retailers Stempien joins AIT/TrakMotive with over 20 years of leadership experience in sales and business development while at First Brands, Hopkins Manufacturing and Trico. Known for his exceptional ability to drive market share growth and cultivate strong customer relationships, Stempien will lead retailer-focused sales initiatives and deepen engagement with our retail partners, according to AIT. Mark Roach, Marketing Director Roach brings nearly a decade of experience in the automotive aftermarket, with a strong background in brand strategy, digital marketing and content development. Before joining AIT/TrakMotive, he held key marketing roles at Schaeffler and International Lubricants, where he played a pivotal role in driving brand growth and market engagement. His strategic vision and expertise will be instrumental in elevating AIT/TrakMotive’s marketing initiatives and strengthening industry presence, the company said. Tracy Beecroft, Senior Key Account Manager Beecroft joins AIT/TrakMotive with a proven track record in managing high-profile accounts while employed at Dana, BorgWarner/Delphi and Lumileds Philips. Her extensive experience in developing strategic partnerships, executing successful product launches and driving revenue growth will be instrumental in advancing retailer relationships, according to AIT. Stephen DiSorbo, Key Account Manager DiSorbo brings a diverse background in sales and category management, with experience at organizations like GKN, BorgWarner/Delphi and Eaton. His expertise in product launches, line expansions and bridging sales with category strategy gives him a unique ability to drive growth, strengthen retailer partnerships and translate market needs into actionable opportunities, AIT said. William Zhu, Strategy and Business Intelligence – Manager Zhu brings a strong background in operations transformation and management consulting. Before joining AIT/Trakmotive, he was part of Accenture’s Strategy & Consulting practice, where he specialized in generative AI, risk and compliance, and business process optimization. His experience within the automotive aftermarket began in 2013 when he spent the summer as a factory worker at Ningbo Wonh Industries Co., Ltd., part of the AIT/TrakMotive family of companies. This unique blend of industry experience and functional expertise positions him to drive impactful initiatives that will support AIT/TrakMotive’s continued growth, the company said. With AIT/TrakMotive’s continued growth, the company said it is expanding its sales, marketing and strategy operations to better serve its customers. Its traditional aftermarket accounts will continue to be led by Vice President of Sales Kent Talley and his team, ensuring the same trusted support and expertise our partners rely on. Meanwhile, Vice President of Retail Sales Rick Stempien and his team will focus on strengthening relationships with retail partners, enhancing AIT/TrakMotive’s ability to serve this important segment. The post AIT/TrakMotive Welcomes 5 Industry Leaders appeared first on Counterman Magazine. View the full article

2025 Longkou lihe machinery parts co.,ltd (rdbrake.com) global exhibition schedule. 4.22-26, Sao Paulo. Booth: D275 at AUTOMEC EXHIBITON BRAZIL. 5.21-24.5 at Autopromotec in Italy. Welcome to visit the booth.

Since the beginning of the year, Schaeffler said it has provided its customers with a CO₂e emissions calculator. The company said all that is required is the input of load and speed data in the online product catalog “Schaeffler medias.” Schaeffler explained that to achieve its climate targets, companies require transparency regarding the CO₂ emissions created by supplier products. Schaeffler now provides this information for the majority of its rolling bearing product portfolio. Based on these emission values, customers can make data-based investment decisions, which are in line with their sustainability targets. Schaeffler said it displays the emissions in so-called carbon dioxide equivalents, abbreviated as CO₂e, as a metric measure used to compare the emissions of various greenhouse gases based on their global-warming potential (GWP). Since the beginning of 2025, the calculator in the digital product catalog “Schaeffler medias” has not just offered the option of calculating the production-related CO₂e emissions at individual bearing level. It also shows the emissions caused by friction losses in the bearing during the utilization phase. “Our customers can now find out quickly and simply how many CO₂e emissions are produced by the operation of a rolling bearing in their application – and therefore how the selection of a bearing with optimized friction behavior has an impact on the operating costs in quantitative terms,” explained André Schade, sustainability coordinator for product development in R&D at Schaeffler Bearings & Industrial Solutions. Relevance for all industrial sectors Because this information can be found directly in the product catalog, customers who are registered with “Schaeffler medias” can select their desired products as usual. They also have the option of defining the planned application based on several load cases. To receive informative values on CO₂e emissions during the use phase, all that is required is the input of load and speed data for the application. This allows for instance a comparison between friction-optimized and standard bearings, Schaeffler said. High level of detail in “medias EasyCalc” Schaeffler added that customers can delve deeper into this topic on the platform “medias EasyCalc”: The influences of lubrication, operating temperature and oil flow during application can be included in the calculation. The platform also features direct links to Schaeffler’s solutions in the fields of mounting (assembly, fitting) and lubrication, as well as a link to a tool, which shows how the production in many sectors can be made more sustainable using Schaeffler products, the company said. The post Schaeffler Releases CO2 Emissions Footprint Data for Customers appeared first on Counterman Magazine. View the full article

Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said. A news release announcing the product explained that the Purolator 20K Premium Oil Filter is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.” Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide. A Dynamic Kickoff The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards, Purolator said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.” Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience. The post Purolator Unveils New 20,000-Mile Oil Filter appeared first on Counterman Magazine. View the full article

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. The ShopOwner Mentorship Award sponsored by NAPA will honor exceptional automotive shop owners, service advisors and technicians who are actively investing in the future of their profession by mentoring the next generation of automotive professionals. Nominations are open now. “The automotive industry faces a significant skills gap,” said Emily Schneider, Senior Director of Marketing at NAPA. “Experienced professionals are critical to guiding and supporting young technicians and students entering the field. This award is our way of recognizing and celebrating those individuals who are making a real difference. We are excited to partner with proponents of industry partnerships – ShopOwner and Tomorrow’s Technician – to encourage ongoing mentorship programs.” The Mentorship Award celebrates automotive professionals dedicated to mentoring and developing future technicians in-house as well as through partnerships with vocational and technical schools. It is open to automotive shops of all sizes and affiliations in the 50 United States, recognizing mentorship’s vital role in fostering talent and strengthening the industry. Two nominees will be recognized each month in print, digital and video formats. One nominee will be named the 2025 winner, and will be recognized by NAPA and ShopOwner at a special event to be held later in the year. “Many shop owners struggle to find good people at any time, let alone during an ongoing labor shortage,” said Doug Kaufman, editorial director of ShopOwner. “Even when they do find an ideal candidate, they don’t have any guarantee of a good fit. Instead of perpetuating a revolving door of transitory ‘jobs,’ we are looking to celebrate a commitment to building careers through training and mentoring.” For more information about the award and nomination process or to enter, visit ShopOwnerMag.com/mentorship-award. The post Nominations Now Open for 2025 Mentorship Award appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) announced it is excited to “let the good times roll” with its 2025 Annual General Meeting, which will take place from March 21-23 at the Hilton New Orleans Riverside hotel in New Orleans. Each year, APA shareholders, TruStar members and valued supplier partners come together to mix, mingle, and network, and the 2025 AGM promises to deliver all that and more with a vibrant New Orleans twist, APA said. The meeting will kick off with a lively welcome reception followed by APA’s popular Date Night, where suppliers have the opportunity to take a shareholder or member to dinner for a more personal connection. Attendees will also hear valuable insights from industry leaders, added APA. Ted Hughes from the Auto Care Association and Simeon Gutman from Morgan Stanley will provide updates on the state of the industry, while Rob Haslehurst from L.E.K. Consulting will discuss the evolving landscape of electric vehicles. In addition, cybersecurity expert Gary Beadle will deliver a timely presentation on protecting businesses in an increasingly digital world. Alongside these informative sessions, scheduled one-on-one meetings between shareholders, members and suppliers will allow for dedicated business discussions. The meeting will conclude with a memorable awards dinner at the renowned National WWII Museum, where APA said it will celebrate outstanding achievements within its network. Guests can expect a night filled with celebration, fun and a dash of New Orleans charm. “Our Annual General Meeting is more than just a gathering; it’s where connections are made, ideas are sparked, and partnerships thrive,” said Steve Tucker, president of APA. “By bringing our shareholders, members, and supplier partners together, we set the stage for shared success in the year ahead.” The post APA Heads to the Big Easy for General Meeting appeared first on Counterman Magazine. View the full article

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FleetPride, Inc. announced its annual supplier awards during its recent Supplier Summit at the Gaylord Texan Hotel and Resort in Grapevine, Texas. These companies were selected for their outstanding support and partnership with FleetPride over the last year, the company said. “FleetPride values our strategic supplier partnerships. Our annual supplier awards are an opportunity to recognize those who consistently provide exceptional support to us through field work, supply chain, digital or strategic initiatives,” says Michael Keller, FleetPride vice president of category management and strategic sourcing. “Congratulations to all of our award winners. We greatly appreciate your partnership.” FleetPride named Dana Spicer Inc. as its Supplier of the Year, noting the company’s excellence in communication, partnership, innovation, training and growth. This included fielding thousands of customer calls via a real-time call center; driving product innovation while supporting program enhancements, special initiatives and marketing opportunities; and supporting FleetPride’s digital efforts using scorecard reporting to drive continuous improvement. “Dana Spicer excelled in all areas of partnership,” Keller says. “Their efforts were consistent through their support of our programs, marketing opportunities, field work, and other initiatives such as data management, and they committed to building strong working relationships. FleetPride values their partnership and we are pleased to name them as our supplier of the year.” “We are honored to receive the supplier of the year award, recognizing our dedication to our strategic partnership with FleetPride,” says Bill Nunnery, senior director, aftermarket sales and marketing for Dana Spicer. “This award underscores our commitment to our customers, product innovation, superior marketing, and progressive digital solutions. It’s a testament to the hard work of our entire team. We look forward to continuing our successful collaboration and delivering outstanding results together.” FleetPride awarded several other suppliers for consistently driving communication, partnership, innovation, training and growth throughout the year: Atmus Filtration: Focused on collaboration, strategic alignment and program management to deliver strong sales growth. Consistently aligned with FleetPride objectives by focusing on increased brand awareness and customer engagement. Conducted business reviews and provided field support, product expertise, training, hands-on assistance and marketing support. Baldwin: Delivered exceptional customer support as FleetPride’s most front-facing supplier in 2024. Worked closely with the Supply Chain team to ensure consistent shipping performance, and with our marketing team to create a strong digital program. Bendix: Provided valuable guidance related to product assortment and effective stocking strategies. Increased field engagement and created customer-specific training sessions with consistent focus on continuous improvement. Continental Battery: Focused on communication across the FleetPride organization to create value-add programs and drive high levels of internal and external customer satisfaction. DA Lubricants: Supported FleetPride’s sales team by creating and filming training videos while working closely with the supply chain team to ensure consistent and reliable on-time delivery and high in-stock rates. Dayton: Focused on mutual growth and building product assortment while supporting initiatives tied to providing data, supporting FleetPride’s digital platforms, and expanding various product categories. Grote: Launched innovative technology in the warning and visibility spaces, making roadways safer. Ensured FleetPride branches were equipped with new product displays by supporting restock efforts. Helped capture new business with ride-along opportunities. MAT: Supported FleetPride in reducing manual processes at the branch level to improve productivity. Managed a nationwide, dedicated training program, which supported customer-facing certifications and showed commitment to successful partnerships with sales teams. Focused on effective communication at every level of the organization. Muncie: Prioritized continuous improvement by identifying and overcoming challenges to ensure evolving supply chain and manufacturing processes. Supported our front lines by making numerous branch visits, conducting training and fieldwork, and fielding thousands of calls regarding sales opportunities, application requirements and technical support. Odyssey: Created new programs to gain incremental volume. Built strong partnerships at the strategic account and customer levels. Proactive approach with large customers produced unique, tailored solutions that underscore commitment to innovation and customer success. Ranger Brake: Actively collaborated with the field sales teams to meet special program and customer needs. With a “win-win” mindset, consistently proved their ability to keep pace with FleetPride’s sales growth, maintaining overall service levels, on-time delivery rates and first-fill rates. Stoughton Parts: Executed an assortment strategy that added thousands of products specifically for strategic accounts. They also focused on building relationships throughout FleetPride, helping drive year-over-year incremental growth. The post FleetPride Celebrates 2025 Supplier Award Winners appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) announced it recently wrapped up an action-packed weekend in Las Vegas, where winners of the Vegas Adrenaline Adventure Weekend promotion “experienced high-octane thrills and unforgettable moments.” From Feb. 28 to March 2, 10 winners and their guests enjoyed an all-expense-paid trip featuring off-road driving, machine gun shooting, Topgolf, plus $500! APA said the winners also got to enjoy a Friday night dinner sponsored by FCS. “A special shoutout to FCS for sponsoring a fantastic Friday night dinner, adding to the excitement of the weekend,” APA said. The promotion, which was open to APA shareholders’ and TruStar members’ customers from September 15 through October 31, awarded entries for every $200 purchased from sponsoring suppliers. In addition to the grand prize trip, 10 second-place winners received a $250 gift card and salespeople earned a $100 gift card for each winner. Following are quotes from participants sharing their appreciation for the experience: “Thank you very much for the great and memorable trip and your kind hospitality. We do appreciate it. I was glad to meet a lot of shop owners and great people and also exchange great information. We had a great time.” “Both of my sons thoroughly enjoyed themselves. Thanks for putting that together. It was a trip they may never take again together!” “Gail and I would like to say thank you to APA for a great weekend away, we really enjoyed ourselves!” “It was an unforgettable weekend,” said Jan Larson, director of marketing for APA. “What started as a group of strangers on Friday quickly turned into a close-knit group by Sunday, exchanging contact information and sharing stories like lifelong friends. I always encourage our shareholders and TruStar members to take advantage of these promotions. Participation is easy and can have a meaningful impact on employee morale. These events drive engagement, boost sales, and create lasting memories—don’t let your customers miss out on these incredible opportunities!” APA said it hosts two promotions annually, one in spring and one in fall. Up next is the 2025 Tanks For The Memories Sweepstakes, where ten winners will receive an all-expense-paid trip to drive real tanks at Drive A Tank in Kasota, MN. The post APA Returns from Vegas Adrenaline Adventure Weekend Promo appeared first on Counterman Magazine. View the full article

In celebration of International Women’s Day this Saturday, March 8, NAPA will be giving away 1,000 free copies of “The Car That She Built”, a children’s book that pays tribute to the women who have paved the way for the next generation of innovators and leaders in automotive technology. “Our collaboration with TechForce and the She Built Foundation underscores a shared mission to inspire and empower young girls, encouraging them to envision and pursue exciting careers in skilled trades,” said Cassie Bell, chief people officer at NAPA. “By showcasing the achievements and potential of women in the automotive industry, we aim to break down barriers and open garage doors for future generations.” Readers can sign up for their free copy HERE. The campaign will launch on Friday, March 7, and run through the end of Women’s History Month (March). The post NAPA Celebrates International Women’s Day with Children’s Book Giveaway appeared first on Counterman Magazine. View the full article

Most important things to check after hitting a bad pothole

Frenkit, a European brake hardware supplier, is expanding coverage for the North American aftermarket. Featuring proprietary rubber components manufactured at its facilities in Spain and India, the company said it now offers U.S. customers nearly 4,500 different brake hardware kits, covering 95% of U.S. aftermarket sales. Frenkit said its program includes hardware kits for both disc and drum brakes, caliper pistons, brake caliper repair kits, electronic parking brake kits and more. The company said its portfolio is comprised of more than 12,000 different components covering 50,000 parts cross-referenced to OE. Frenkit added that its catalog is fully ACES and PIES compliant and FMSI-indexed. The post Frenkit Adds Nearly 1,000 Kits, Now Covering 95% of U.S. Sales appeared first on Counterman Magazine. View the full article

Wiring diagrams are your road map to electrical troubleshooting